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- Strategy at Its Best
- Does your company's game plan need an update? Our top downloaded strategy articles can help you increase your tactical wisdom. The Seven Deadly Sins of Strategy Source: Strategic Decisions Group What strategic sins is your company making? Are you in danger of...
- Articles 2007-03-15
- Strategic Analysis Tools For High Tech Marketing
- High levels of technical and market uncertainties, rapidly declining prices, collapsing markets, and shortening product life cycles characterize High Tech Marketing. Conventional strategic analysis tools are inadequate for effective analysis in developing high tech marketing strategy. This paper reviews a portfolio of cotemporary strategic analysis tools that have been used...
- White papers 2003-01-01
- Strategic Analysis In A Diversified Firm
- This presentation discusses strategic analysis of a diversified firm, which builds on the concepts and methods used for single business companies. To evaluate the strategy of a diversified firm, the seven-step procedure should be utilized. Some of these steps include: identify the present strategy, construction of portfolio matrixes, compare the...
- Presentations 2003-01-01
- Strategic Analysis
- Strategic analysis involves judging the pros and cons of the systems and processes of an organization towards attainment of long-term goals and objectives. An efficient strategic analysis enables the organization to effectively manage environmental change and sustain its competitive advantage in the market. It also helps in optimum utilization of...
- Presentations 2003-01-01
- Frameworks For Global Strategic Analysis
- Strategic analysis is conducted to assess an organization's competitive position in the market. Such analysis in a global setting involves comparison between companies, which extend across national boundaries. Several levels come into play in such a scenario. They include geographic scope of the industry, the competitiveness of various locations, the...
- White papers 2003-01-01
- Strategy Analysis And Choice
- Strategy of an organization is the roadmap of planned activities towards attainments of its long term goals and objectives. The organization functions in a dynamic business environment where situations perennially change. In such a scenario, it is imperative for the organization to effect suitable modifications in its business strategy. Strategic...
- Presentations 2003-01-01
- Strategic Analysis And Choice In The Multibusiness Company: Rationalizing Diversification And Building Shareholder Value
- Strategy of an organization is a comprehensive plan of action towards attainment of its long term goals and objectives. Strategic analysis entails study of the prevailing business environment and accordingly evolving a suitable business strategy. Strategic analysis assumes much more significance in case of multi-business corporations having diversified businesses. The...
- Presentations 2003-01-01
- Strategic Analysis Of External Forces
- A variety of factors influences an organization's choice of strategy. Many of these factors are internal - factors such as resources, capabilities, and knowledge. Many other factors, however, arise outside of the business. These factors may threaten the attainment of the organization's objectives or, conversely, present opportunities that could benefit...
- White papers 2003-01-01
- A Framework for Comprehensive Strategic Analysis
- This article presents a framework for comprehensive strategic analysis. It describes and explains the major components of strategic analysis and suggests an order in which they can be presented, either in a written report or in an oral presentation. It consists of a comprehensive but coherent sequence of steps that...
- White papers 2004-02-12
- Direct Marketing, Indirect Pro?ts: A Strategic Analysis of Dual-Channel Supply-Chain Design
- The advent of e-commerce has prompted many manufacturers to redesign their traditional channel structures by engaging in direct sales. The model conceptualizes the impact of customer acceptance of a direct channel, the degree to which customers accept a direct channel as a substitute for shopping at a traditional store, on...
- White papers 2003-01-01
- The Product Life Cycle Design Method Using A Strategic Analysis
- In the whole life cycle of circulation type products, many sectors are involved. There are many product variation which is the grade or segments, and more, there and user preference for each users and/or usage modes. There are many products in the house which are hoarded up and not used...
- White papers 2004-06-20
- A Conceptual Framework For The Strategic Analysis And Management Of The Brain Drain
- Most of us are eager to give of ourselves and then give some more. Whether it's giving advice to friends or coworkers, volunteering for activities in the community or at child's school or just saying yes to every request that comes our way. What happens with all this giving is...
- White papers 2007-05-09
Additional Resources
- Establishing a Strategic Partnering Relationship
- Strategic partnership agreements—whether short- or long-term—allow organizations to take advantage of market opportunities and respond to customer needs in collaboration, doing it more efficiently and effectively than they could alone."Collaboration is the process by which partners adopt a high level of purposeful cooperation to maintain a trading relationship over time....
- Articles 2007-11-19
- Developing And Enacting Strategic Marketing Plans
- Strategic planning with a total quality approach is important from the marketing perspective. This paper looks at the different kinds of strategic plans and the relationships between marketing and the other functional areas in an organization. It further describes thoroughly each steps in the process—defining, organizational mission, establishing strategic business...
- Presentations 2003-01-01
- SWOT Analysis
- SWOT analysis is a simple framework for generating strategic alternatives from a situation analysis. It is applicable to either the corporate level or the business unit level and frequently appears in marketing plans. SWOT sometimes referred to as TOWS stands for Strengths, Weaknesses, Opportunities, and Threats. The General Electric Growth...
- White papers 2003-01-01
- Strategic Planning For Competitive Advantage
- The objective of the presentation is to understand the importance of strategic marketing and know a basic outline for a marketing plan, develop an appropriate business mission statement and describe the criteria for stating good marketing objectives. It explains the components of a situation analysis, identifies sources of competitive advantage...
- Presentations 2003-01-01
- Market Planning And Forecasting
- The objective of this presentation is to distinguish between strategic planning and tactical planning. It explains how marketing plans differ at various levels in the organization and identify the steps in the marketing-planning process. It describes the concept of a SWOT analysis and its major elements, the market attractiveness/business strength...
- Presentations 2003-01-01
- In the News: Strategic assistance.(Brief Article)
- Bill Fusco, the new director of list and marketing analysis at Dickinson Direct, Braintree, Mass., says focusing on strategic analysis is critical to creating and implementing successful marketing programs. "It's extremely important. It's the key to [clients'] ability to set direction," he says. "We want ...
- Research articles 2000-11-06
- Osborn & Barr Communications, St. Louis, announces that three employees—Mark Vogel, Joe Burns and Kate Lammert—have acquired the assets of its strategic branding unit, Avant Marketing Group
- Osborn & Barr Communications, St. Louis, announces that three employees--Mark Vogel, Joe Burns and Kate Lammert--have acquired the assets of its strategic branding unit, Avant Marketing Group. Avant will operate as an independent firm that will continue to provide research, strategic analysis, marketing planning and brand development.
- Research articles 2005-01-01
- Unica Announces Enhancements to Affinium Plan; New MRM capabilities support marketers' need for greater financial control and strategic alignment with corporate objectives
- WALTHAM, Mass. -- Unica Corporation, a global provider of Enterprise Marketing Management EMM solutions, today announced enhancements to the marketing resource management MRM capabilities within its Affinium suite of enterprise marketing software. Unica's Affinium Plan is a highly-collaborative, Web-based solution designed to improve marketing productivity and accountability, from the strategic...
- Research articles 2005-09-13
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