Resources

68 Resources for

marketing and subaru

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It's waste not, want not at super green Subaru plant
LAFAYETTE, Ind. -- Subaru's giant assembly plant here is on track to produce 180,000 cars this year. Yet the automaker pledges that virtually none of the waste generated from its eye-popping output will wind up in a dump. Copper-laden slag left over from welding is collected...
Tags: MARKETING, recycling, Subaru
Research articles 2008-02-19
'08 WRX is quick, but look at it
Subaru is a quirky little brand with a reputation bigger than its U.S. presence. Among car companies producing vehicles that actual people can afford, only Mitsubishi, Suzuki and Isuzu are selling fewer in the USA than Subaru, according to Autodata. The oddball...
Tags: Branding, car, MARKETING, sedan, Subaru
Research articles 2007-11-16
Subaru fails to Impreza
I SHOW you this picture of the new Subaru Impreza to pose a simple question: How has one of the world's hottest hotshoe performance icons been made to look like a five-door hatchback that a district nurse would drive? Unadventurous, frumpy and already fiercely dated, it's a design dud. I...
Tags: MARKETING, performance, Subaru
Research articles 2007-09-02
More power for Lincoln's Rangers
[ILLUSTRATION OMITTED] Cleveland, Ohio-based Lincoln Electric Co. has boosted the power range on the majority of its Ranger engine-driven welder family. Thirteen models within the 16-model lineup now feature increased horsepower, which tops out at 25 hp, along with a higher 11 kW electrical output. Lincoln targets the...
Tags: Branding, kW, MARKETING, Subaru
Research articles 2007-09-01
Etchings deter car thieves
Byline: By Steve Hughes Security etching of windows and selected parts on vehicles makes them twice as likely to avoid being stolen, according to industry watchdog the Society of Motor Manufacturers and Traders. Now all Subaru and Daihatsu cars are to have half a dozen windows and various...
Tags: brand, Branding, car, MARKETING, Subaru
Research articles 2007-03-23
Toyota to supply small cars for Subaru's European operations
TOKYO AFP — Japanese automaking giant Toyota Motor Corp will start producing this year small passenger cars for Fuji Heavy Industries Ltd -- the maker of the Subaru brand of vehicles. Toyota, in a move to solidify its relations with Fuji Heavy, will use a manufacturing base of subsidiary Daihatsu...
Tags: Agence France-Presse, Branding, car, Manufacturing, MARKETING, Subaru, Toyota Motor Corp.
Research articles 2007-01-02
Compete Revenues Grow 70% in First Half 2006; Growth Fueled by New Brand Strategies for Online Engagement
BOSTON -- Compete, Inc. today announced that revenues grew 70% during the first half of 2006 as compared with the first half 2005. Compete attributes this growth to what the work brands are doing to focus their online strategies and create deeper relationships with customers. Supporting these client initiations and...
Tags: brand, MARKETING, revenue, Subaru
Research articles 2006-07-31
Late News.
Four A's hires lobbyist to handle diversity hearings [new york] Responding to plans by the New York City Council's Committee on Civil Rights to hold hearings on Madison Ave.'s hiring of minorities, the American Association of Advertising Agencies has hired lobbying firm Bolton-St. Johns...
Tags: advertisement, agency, MARKETING, Subaru
Research articles 2006-05-29
Magazines stretch all limits to stay relevant to readers; Publishers' ad space goes from car doors to sponsored departments.(Special Report: Marketing to Men)
Byline: KAREN J. BANNAN Cling-wrapped cars, concierge-service, satellite-radio fare and oodles of mobile-delivered material-magazines are falling over themselves waving their mastheads like red capes in front of the modern male. Sports Illustrated, which saw its Web ads grow 100% year-over-year ...
Tags: advertisement, advertiser, car, marketing, Subaru
Research articles 2006-05-22
Superior announces wheel supply program with Subaru
Superior Industries International Inc., Van Nuys, Calif., announced that it has been awarded a contract to supply 17-in. aluminum wheels for the 2007 Subaru. This is a new program for Superior. "This program represents a significant increase in our volume with Subaru and is our first contract win for...
Tags: Branding, Manufacturing, MARKETING, Strategy, Subaru, Superior
Research articles 2006-05-01
Consumer Reports' top picks Japanese
DETROIT -- For the first time in nine years, all of the top picks in Consumer Reports' annual vehicle guide are made by Japanese automakers. The Honda Civic is the magazine's top small sedan, while the Toyota Highlander Hybrid is the top mid-sized sport utility vehicle, according to...
Tags: brand, Branding, Consumer Reports, Honda Motor Co., Manufacturing, MARKETING, sedan, Subaru, Toyota Motor Corp.
Research articles 2006-03-02
Four More Northern Colorado Dealerships to Open in Motorplex At Centerra; First Nine Major Manufacturers Join Master Planned Auto Park
LOVELAND, Colo. -- Executives with McWhinney Enterprises have announced that four more dealerships representing eight top automotive nameplates will become part of the Motorplex at Centerra family. Davidson Chevrolet, Subaru of Loveland, Ferrero I-25 Dodge Jeep Chrysler and King Buick Pontiac GMC will join Co's BMW at Colorado's first master...
Tags: BMW AG, Branding, dealership, Manufacturing, MARKETING, Subaru
Research articles 2006-01-05
R/GA Honored with Top Industry Awards This Week, Including ad:tech Best of Show
NEW YORK -- R/GA, the New York-based advertising agency centered in interactive media, was recognized with five awards at the 9th Annual ad:tech Awards, presented earlier this week in New York City. The award-winning entries represent a variety of clients and work, from online advertising to outdoor digital signage. R/GA...
Tags: advertisement, Avaya Inc., marketing, Nike Inc., Subaru
Research articles 2005-11-11
Interactive Agency of The Year: R/GA; Shop proves adept at playing off `creative consumer engagements'.
Byline: Kris Oser Technology pros are fond of claiming that if you want to know the future, visit Japan. In the interactive agency world, if you want to know the future of advertising, visit R/GA. Under CEO-Chief Creative Director Robert Greenberg, the...
Tags: advertisement, agency, game, MARKETING, Nike Inc., Subaru
Research articles 2005-11-07
Calendar
September 6 Tuesday 6:30 p.m. to 8:30 p.m. Workshop: Buying a Franchise. Monmouth/Ocean County Small Business Development Center. Brookdale Community College, Iincroft. (732) 224-2751. 7 Wednesday 8:30 a.m. to 10 a.m. Meeting: Business Immigration Law Update. Human Resources Committee of the Commerce and Industry Association of New Jersey. Speaker: David...
Tags: Hyatt Hotels & Resorts, MARKETING, Speaker, Subaru, workshop
Research articles 2005-09-05
Water Cannon customizes pressure washers
Water Cannon is now offering a new 4,000-psi mobile pressure washer with several upgrades available. This pressure washer features a durable Robin Subaru engine with an all-aluminum lifetime frame boasting an unbreakable axle, which keeps the unit well balanced and easy to move. Cast-iron lined for continuous duty, this unit...
Tags: Cannon, hose, MARKETING, Subaru
Research articles 2005-08-01
Subaru in-car digital radio deal puts Scottish firm Revo on the road
AUTOMOTIVE giant Subaru has agreed to install a Scottishinvented digital radio as a standard feature of its Legacy, Forester and Impreza models in Singapore. It is a significant milestone for Lanark-based Revo Digital, as Subaru is the first car manufacturer to use its product. It is...
Tags: MARKETING, radio, Subaru
Research articles 2005-07-24
R/GA Announces Significant Additions Due to Company Growth; Leading Interactive Advertising Agency Expands New York Headquarters and Hires Two Key Executives
NEW YORK -- R/GA, the New York-based interactive advertising agency, today announced significant company growth due to new business and extended client relationships. Over the past year, R/GA has gained interactive duties for clients such as Circuit City, Intel, Lowe's, Subaru and Target, in addition to expanded client engagements. ...
Tags: advertisement, Ken, MARKETING, media, Subaru
Research articles 2005-05-11
MOTORING: SUBARU
SUBARU'S latest foray into the 4x4 market may be a mistake. They may be anxious to shift the workmanlike Subaru brand into the premium segment, but their new B9 SUV is anything but pretty. It has a rather unfortunate nose which seems to be...
Tags: Branding, MARKETING, Subaru
Research articles 2005-01-23
Chicago Tribune Jim Mateja column.
By Jim Mateja, Chicago Tribune Knight Ridder/Tribune Business News Nov. 5--CHICAGO--TEEN AUTO PREFERENCES AN AGE-OLD QUESTION: Teenagers want a Volkswagen Beetle, Honda Civic or BMW 3-Series sedan. They don't want a Chrysler Sebring, Dodge Stratus, GMC Envoy, Subaru Legacy or...
Tags: BMW AG, brand, Branding, car, Chicago, Honda Motor Co., MARKETING, sedan, Subaru, survey, Tribune Co.
Research articles 2004-11-05