marketing and success

BNET Resources

• sort by:
• Relevance
• Date
• Popularity

Secondary Vs. Primary Market Research

Success depends on a lot of things, but when a person has information about a particular market segment, a geographic area or customer preferences, he will be better-prepared to make the decisions that can make or break his business. Many companies use market research as a guide. Whether he wants...

Tags: Marketing research, AllBusiness.com, market research

White papers

Making Your Brand Facebook Friendly

The remarkable success of social networking has attracted a great deal of attention in the marketing industry. This replication of close group behaviour online is one of the reasons for the dramatic success of social networking. We enjoy engaging in such group behaviour and it comes very naturally to us....

Tags: Brand, Network, Success, iMedia Communications, Social Networking, Online Communications, Marketing, Advertising & Promotion

White papers 2008-01-15

Transition Leadership: Ensuring Success in Marketing Change Adoption With an Affirmed Methodology

Since adoption is the single biggest indicator of success as well as among the fastest ways to generating ROI it is critically important to approach it well. It is not easy but it is always exciting to enact positive change in an organization. Transitional leadership provides a comprehensive compelling approach...

Tags: leadership, ROI, marketing

White papers 2005-07-01

Integrating Marketing With New Product/Service Development: The Key to Success

The success rate of new products and services introduced into the marketplace is appallingly low. For some industries the failure rate exceeds 90%. While a majority success rate may not be desirable due to the trade-offs required to achieve such a rate, there is clearly room for improvement. There is...

Tags: Strategy, competitive advantage, marketing, industry

White papers 2004-01-09

You Can't Be Done If You Don't Know What Done Looks Like!

From the executive summary: ‘Most managers are keenly interested in success, but often define it one dimensionally, subjectively, and retrospectively. Researches suggest that managers can get better results if they define criteria for project completion and project success before starting work. The paper helps in creating a focus on success...

Tags: Product marketing, New Product Development, technique

White papers 2004-01-01

Using Site Stats to Measure Your Success

One thing all successful businesses have in common is that they test everything and assume nothing. This is especially true for online businesses. But in order to test, one have to be able to measure results. The good news is, for e-businesses, tracking results is a snap. But there's a...

Tags: Web technology, Entrepreneur.com Inc., e-business, marketing, Web site, Internet, Web

White papers 2003-04-07

Use Customer Surveys for Product Reviews and Improve Product Design

Most products or services that do not change and evolve will have limited success in the market place. The cycle time for each improvement is a critical measure of success. Without adequate customer surveys it is difficult to understand the product design features that are contributing to the product/service success...

Tags: Product marketing, Marketing research, product design, customer survey, Six Sigma, supplier, survey, job, industry

White papers 2003-01-01

Success Is No Accident. It Has To Be Startegically, Methodically Planned

Experts suggest that success cannot be achieved in one day. It requires extensive planning. Likewise, in business, a sound marketing plan is needed which provides direction to organizations. Marketing plan comprises of six essential components viz. statement of facts, turning problems into opportunities, identifying company’s objectives, completing the marketing plan,...

Tags: Marketing research, Marken Communications, forecasting, marketing, accident

White papers 2003-01-01

1-2-3 Success! Build Your Personal Brand and Expand Your Success

Personal branding is essential to professional success today. Gone are the days where the value as an employee or vendor was linked to the loyalty and seniority. Today, companies are in a constant state of reorganization in response to the rapidly changing demands of the market. This modifies the way...

Tags: branding, brand, team

White papers 2002-04-01

Time Equals Success

"As a sale and marketing professional, it is important to understand a basic fundamental of success in the field. It explains few suggestions that can help you determine where to invest time and maximize the return on your time like setting your goals, keeping balance in your life etc. Read...

Tags: Salestrainingplus.com, marketing

White papers 2002-01-01

Are You MakingYour Customers Stick?

When the competition is only a click away, the key to success in eCommerce is to seize your customer’s attention—and hold on to it. In the ongoing quest for eCommerce success, the latest and best thing to be is sticky. A sticky site lures Web surfers, holds them and keeps...

Tags: Web technology, E-business/E-commerce, Accenture Ltd., e-business, Web, Web site

White papers 2000-01-01

Additional Resources

Community outreach through corporate social responsibility: corporate social responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of their stakeholders and society at large. The Young Expedition Project may be one way for companies to achieve this

[ILLUSTRATION OMITTED] CORPORATE social responsibility CSR is a concept that frequently overlaps with similar approaches such as corporate sustainability, corporate sustainable development, corporate responsibility, and corporate citizenship. While CSR does not have a universal definition, many see it as the private sector's way of integrating the economic, social,...

Articles 2008-12-01

Authentic personal branding: most buying decisions are based on trust, confidence, and emotions people have related to a product, service, or person. Branding is more important than marketing and sales. Branding is influencing, by creating a brand identity that associates certain perceptions and feelings with that identity. To be successful in life, you need a personal brand to sell yourself

[ILLUSTRATION OMITTED] A BRAND is the expectations, image, and perceptions it creates in the minds of others, when they see or hear a name, product or logo. Microsoft, Nike, Toyota, Volvo, and Coke tell us how they want us to perceive their products. These brands don't communicate about...

Articles 2008-12-01

Future stars: millions of dollars are on the line-not to mention childhood dreams-as the nation's top college football players prepare for the annual NFL scouting combine. Ensuring success means training on the cutting edge

It's a cattle call, a meat market, say its observers. Three hundred or so young men, one at a time--often half-naked--stand before dozens, maybe hundreds, of middleaged men with clipboards and discerning stares, They're potential employers eyeing their prospects. National Football League coaches and scouts hope to find...

Articles 2008-07-01

SmartCard Marketing Systems Inc. Corporate Update and Velocitymoney.com Continued Success

As Stated by SmartCard Marketing Systems Inc. (PINKSHEETS: SMKG) "Management is pleased to announce that financials for 2006 and 2007 will be posted on Tuesday July 10th 2008 on Pinksheets.com. In addition management will also submit the 1st quarter of 2008 by the end of July 2008. We are very...

Articles 2008-06-26

Virtual Ed Link Crisis Management Planning Solution Helps Colleges Achieve Legislative Compliance

Virtual Ed Link, Inc. (PINKSHEETS: VRED), thedeveloper and marketer of the leading edge technology platform for VELI'sSchool/College Safety Management System (S/CSMS) used to automate schooland campus safety and security, announced today that its Chief OperatingOfficer, Dr. Alan McCartney, has been marketing the VELI solution toCommunity and Technical Colleges in concert...

Articles 2008-06-26

'Be honest in your CV - or we'll find out'

MY WAY Bordan Tkachuk gives his tips for success in the workplace Bordan Tkachuk is the chief executive officer of Viglen, the IT company that is owned by Sir Alan Sugar, with whom Tkachuk has appeared as a semi-final stage judge in The...

Articles 2008-06-26

PlayPhone En Español

PlayPhone, Inc., which operates the largestnetwork of mobile content destinations in North America, announced todaythat it has launched its own market-leading destination at www.playphone.com in Spanish. From this point forward, the Latinocommunity has access to top-branded mobile entertainment through a mediumspecifically tailored to their needs at www.playphone.com/espanol...

Articles 2008-06-26

Bill Sweeney Joins Tilera Corporation as Vice President of Worldwide Sales

Tilera Corporation, developer of thebreakthrough TILETM family of high-performance processors for theembedded market, today announced that it has appointed industry veteranBill Sweeney as vice president of Worldwide Sales. Sweeney, who waspreviously vice president of Worldwide Sales at Axiom Microdevices, willreport directly to Omid Tahernia, president and CEO of Tilera Corporation....

Articles 2008-06-25

SEK has executed a Thai Baht bond

SEK has executed a bond of 965 million Thai baht. The proceeds havebeen lent domestically to a Nordic company with significantproduction facilities in Thailand, thereby enabling a client accessto an important competitive advantage, long term financing in localcurrency. The proceeds of a Thai baht bond amounting to 965 million have...

Articles 2008-06-25