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- Marketing and Advertising Techniques of Super Bowl Advertisers
- Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most do not have a large enough budget to advertise on the Super Bowl, the commercials - both past and present - demonstrate several marketing techniques one can apply elsewhere. The primary focus of...
- White papers 2004-12-09
- NBC Cancels Shared Super Bowl Spot to Keep Prices High
- NBC nixed an idea to have a single Super Bowl spot shared by multiple advertisers. The idea, floated by agency Cesario Migliozzi, was to buy a single spot in the big game and then divide it into eight mini-spots of a few seconds each. Each slot would be bought by...
- Blog posts 2008-12-29
- Hyundai is Back in the Super Bowl
- Hyundai will introduce the Genesis Coupe with ads during the Super Bowl in February. The company will need to cram a lot of messages into two 30-second spots, starting with the fact that it's not your father's Hyundai, to coin a phrase. by Jim Henry
- Blog posts 2008-12-29
- Advertising Roundup: Super Bowl Not Sold Out; DeWitt RIP; Valassis Debt Reorg; More ...
- AKQA is now the AOR for The New York City Ballet -- The agency will be responsible for social media stuff, a website re-design and a new ticketing system. [Source: AgencySpy] NBC still selling Super Bowl spots -- Five hours of pregame coverage also open. "Traditionally, much...
- Blog posts 2009-01-27
- Voted & Quoted.(Viewpoint)(marketing execs weigh in on value of Super Bowl commercials)
- 55% ...of AdAge.com readers say that the cost of a Super Bowl spot has become inflated beyond its real value to advertisers. The remaining 45% said it has not. 55% ...of AdAge.com readers say that the cost of a Super Bowl spot has become...
- Research articles 2003-01-20
Additional Resources
- NFL Hall of Famer and Super Bowl MVP John Riggins Joins the Likes of Ali, Namath, Koufax, Abdul-Jabbar and Brown at SPS
- Sports Editors/Football Writers & Columnists LOS ANGELES--BW SportsWire--March 14, 2001 NFL All-Pro, NFL Hall of Famer and Super Bowl MVP John Riggins has signed an exclusive marketing contract with Sports Placement Service Inc. Since his retirement from the game, Riggins has pursued other personal fields of interest...
- Research articles 2001-03-14
- Visa Kicks off NFL Integrated Marketing Campaign for 2005 Season; Visa Features Tom Brady and Super Bowl Champs in National Television Spot to Highlight Ongoing Cardholder Security Efforts
- SAN FRANCISCO -- Visa USA today announced its integrated marketing plans for the upcoming 2005 NFL season. The campaign, highlighted by a national television spot featuring the three-time Super Bowl Champion New England Patriots, will focus on Visa's efforts to educate consumers about cardholder security and includes a national usage...
- Research articles 2005-09-06
- Kellogg Tackles 5th Annual Super Bowl Advertising Review
- While half of America tunes in to see whether the Steelers or the Cardinals brings home the trophy this coming Sunday, MBA students and faculty at Northwestern University’s Kellogg School of Management will be scrutinizing Super Bowl XLIII for another reason: For the fifth consecutive year, marketing students will watch,...
- Blog posts 2009-01-29
- General Motors to Cut Media Spending, Drops Super Bowl
- One of the big success stories of online advertising was General Motors' pledge to shift at least half of their ad spend over to online in the next year -- a total of $1.5 billion in new cash. Now it looks like that money is up in smoke, as the...
- Blog posts 2008-09-23
- Kellogg Grades 2009 Super Bowl Ads, Monster.com Gets A+
- With game day behind us (go Pittsburgh!), we checked back in for the results of the fifth annual Kellogg School of Management Super Bowl Advertising Review. As expected, the panel found that value messages and competitive claims were the order of the day, given the current financial crisis. ...
- Blog posts 2009-02-03
- After 2 decades, Audi ads return to the Super Bowl.(News)(Audi of America Inc.)
- Byline: Diana T. Kurylko As part of its U.S. marketing push, Audi of America is coming back to the Super Bowl for the first time in nearly 20 years. Its ad will kick off a year of intensified marketing, with Audi's U.S....
- Research articles 2008-01-28
- GM has high hopes for new Escalade, Super Bowl ad blitz
- With Super Bowl XL in its Detroit hometown, ailing General Motors has shifted into high gear to capitalize on the game. As the official auto sponsor of the National Football League, GM's marketing blitz includes big-budget TV ads and stunts, such as encasing its headquarters in a Super Bowl-themed...
- Research articles 2006-01-18
- Super Bowl Party Tips From Factory Card & Party Outlet
- January 21, 2008 - Tempe, Arizona will be the site of Super Bowl XLII, and Southwestern will be the predominant party food theme, predicts Factory Card & Party Outlet , the leading party supplies retailer. Factory Card & Party Outlet reports that Super Bowl parties rank as one...
- Research articles 2008-01-21
- NFL Net plans Super Bowl blitz.(Top of the Week)
- With about two weeks until the Super Bowl, the NFL Network is rolling out a major marketing campaign aimed at boosting consumer awareness and, it hopes, driving more distribution. With about two weeks until the Super Bowl, the NFL Network is rolling...
- Research articles 2004-01-19
- Courting the dollars: Sponsorship, marketing activity heats up.(Focus)
- Byline: Jennette Smith Sponsorship and marketing efforts are well under way for both the All-Star Game and Super Bowl, planners for the events report. * Last month, the Super Bowl XL Host Committee announced $6.3 million in support from General Motors Corp.,...
- Research articles 2005-01-03
- Harvard Business School Professor Stephen A. Greyser Available for Expert Comment on Super Bowl Advertising
- When is a Super Bowl commercial worth $2.7 million -- and when isn't it, even if a company can afford to pick up the tab? Why does a brand with very high consumer awareness spend so much money on a Super Bowl commercial? Why is a movie opening...
- Research articles 2008-01-31
- Super Bowl Groups Picks Jacksonville, Fla., Agency for Advertising, Marketing.
- By David DeCamp, The Florida Times-Union, Jacksonville Knight Ridder/Tribune Business News Sep. 26--The Dalton Agency was named Super Bowl XXXIX Host Committee advertising agency of record. The Jacksonville-based agency will head advertising and marketing efforts after assisting the host committee during...
- Research articles 2001-09-26
- Expert Available for Comment, Analysis of Super Bowl Ads.
- Byline: Wake Forest University WINSTON-SALEM, N.C., Jan. 29 AScribe Newswire -- Sheri Bridges, associate professor of business in Wake Forest University's Calloway School of Business and Accountancy, is available for analysis of Sunday's Super Bowl advertisements. Bridges, an expert in branding...
- Research articles 2004-01-29
- Coors Light® Debuts Hispanic Super Bowl Marketing Initiatives
- Official Beer Sponsor of NFL Caters to Latino Football Fans with Bilingual Super Bowl Packaging, a Flag Football Event and Sweepstakes GOLDEN, Colo. -- According to the NFL, 77 percent of bilingual Hispanic men ages 21 to 34 consider themselves football fans. Super Bowl is right around the corner...
- Research articles 2006-12-20
- Anheuser-Busch Eclipses All Advertisers with 10 Spots on ABC's Super Bowl Telecast
- After dominating the 1999 Super Bowl advertising game, Anheuser-Busch returns as the event's premier advertiser and exclusive beer category sponsor with a five minutes (10 spots) of commercial time during ABC's telecast of Super Bowl XXXIV, January 30, 2000. "In terms of audience reach, the Super Bowl is the greatest...
- Research articles 1970-01-01
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