Taylor Nelson Sofres Plc.

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• WPP and Nielsen swap assets

  Strategy Eye - 2008-11-13

  WPP is selling its 50% stake in TV measurement firm, AGBNielsen Media Research, to venture partner Nielsen. The deal will give Nielsen full ownership of AGBNielsen. In exchange WPP will acquire Nielsen's advertising analytics firm, SRDS, and campaign organiser, PERQ/HCI. The UK ad giant will also acquire Nielsen's 11%...

  Tags: Asset, Market Research, Taylor Nelson Sofres Plc., TV, Nielsen, WPP, Marketing Research, Marketing, Francesco Canepa, European Commission (EC), Taylor Nelson Sofres (TNS), The Nielsen Company

• Consumers are not so shy after all.

  - 2005-05-22

  May 22, 2005 (The Australian Financial Review - ABIX via COMTEX) Australian consumers are willing to be the recipients of direct marketing efforts. This is according to a survey of 1,012 Australians conducted by Taylor Nelson Sofres and the University of New South Wales ...

  Tags: MARKETING, SALES, Taylor Nelson Sofres Plc., University of New South Wales

• comScore and CMR Extend Strategic Alliance Through Acquisitions of Media Metrix and Evaliant

  - 2002-07-18

  Business Editors/Technology Writers RESTON, Va. & NEW YORK--BUSINESS WIRE--July 18, 2002 comScore Networks, Inc., North America's largest supplier of Web-wide behavioral data, and CMR, the leading provider of advertising and marketing communication information, today jointly announced the extension of the firms' strategic alliance through their respective acquisitions of...

  Tags: acquisition, advertisement, comScore Media Metrix, ComScore Networks Inc., MARKETING, Taylor Nelson Sofres Plc.

• tickets for adwatch.(Brief Article)

  - 2002-06-17

  Limited tickets are still available to AdWatch: Outlook 2002, the debut of an annual conference looking at trends and the forecast for advertising, marketing and media. AdWatch, developed by Advertising Age, UBS Warburg and Taylor Nelson Sofres' CMR, is set for June 25 at the Grand...

  Tags: conference, Hyatt Hotels & Resorts, MARKETING, SOFTWARE, Taylor Nelson Sofres Plc., UBS Warburg