BNET Industries
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Dow Jones Description
Since our incorporation in 1987, TechSmith has become the world's #1 provider of screen capture and screen recording software for the individual and professional user. TechSmith was founded in 1987 by William Hamilton, who remains the company's president today. TechSmith initially developed custom software for Windows, to be used in various commercial applications. In 1991, the company responded to a market demand for screen capture tools by launching its first independent product, Snagit . Snagit quickly became a word-of-mouth wonder, and its use for screen capture and editing spread rapidly. Today, there are more than 7 million Snagit users worldwide. The lessons TechSmith learned from Snagit's video capture feature inspired the development of Camtasia, TechSmith's screen video recording tool, which was released in 1999. At that time, the demand for video capture was growing, even though hardware and software had not matured enough to fully handle it yet. A critical part of Camtasia's success was the TechSmith Screen Capture Codec (TSCC), which provides lossless compression of screen content. Nothing could rival Camtasia's video quality and capture performance. Camtasia went through two major releases before being renamed Camtasia Studio in October of 2002. The product changed significantly to merit a new name and new launch. Camtasia Studio's suite of tools included Recorder, Producer (which eventually became the editor) and Player. ...
Peer Companies
NAICS Code Software Publishers: 511210
Recent Events
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TechSmith Updates Camtasia Relay Lecture Capture Solution Enhancing Product's Flexibility and Ease of Use
News & Analysis
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TechSmith Hires Jody Burgess as Director of Marketing; Burgess Brings More than Ten Years of Experience with High-Growth Tech Firms
OKEMOS, Mich. -- TechSmith Corp., the world's leading provider of screen capture and recording solutions, today announced it has promoted Jody Burgess to Director of Marketing. In this position, Burgess will be responsible for guiding overall strategic marketing initiatives for the company's suite of software products and oversee the marketing...
Usability Study Indicates Internet Users Prefer to Book Travel with Full-Service Travel Site Rather than Auction Site or Airline Web Site
OKEMOS, Mich. -- As Holiday Travel Season Approaches, Human Factors International, TechSmith Corp. and Michigan State University Analyze Consumer Behavior In conjunction with World Usability Day, Human Factors International HFI, TechSmith Corp., and Michigan State University today announced the findings of their usability study of online travel sites, which...
White Paper: Web Analytics and Usability Testing: Understanding the Total Customer Experience
Usability testing fills the customer experience gap by enabling one to observe real customers as they interact with the site. With usability testing, one can explore thoughts, feelings, and expressions with individual customers, in-depth. Over the past decade, e-commerce retailers have become proficient with Web analytics and have improved their...
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White Papers, Webcasts, and Resources
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