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- Woods sponsors take the long view
- Many of Tiger Woods's sponsors made clear they intended to stick with the world number one golfer in the wake of his public apology to his family on Wednesday for "transgressions" in his private life.Mr Woods is the world's highest earning sportsman and his sponsorship deals are estimated to...
- News items 2009-12-02
- Tiger transgressions take their toll
- John Gapper: Tiger Woods' personal crisis shows little sign of receding. Fresh revelations about his "transgressions" keep on being published and his mother-in-law was briefly taken to hospital on Tuesday. So it is not surprising that there are hints of his sponsors' support wavering.Although companies that have affiliated themselves...
- News items 2009-12-09
- Nike Earnings Beat St, Stands By Tiger Woods
- By Alexandria SageSAN FRANCISCO (Reuters) - Nike Inc NKE forecast a return to sales growth this quarter as it expands market share and rides stronger consumer spending, and on Thursday pledged to stand by Tiger Woods, the face of Nike's golf brand.Shares in the world's top athletic apparel and footwear...
- News items 2009-12-17
- For Tiger Woods' Sports Agent, It's All About Brand Management
- A brand exists in the minds of the consumer. The consumers identify with some associations when they hear the name of the brand. Stronger is this association; the more successful is the brand. An intense promotional program is imperative for the establishment and sustenance of a brand over time. The...
- White papers 2003-05-21
- Latest Recession Layoff: Bye-Bye Tiger Woods!
- In a cost-cutting move, GM is laying off the great Tiger Woods. The New York Times reported the amicable parting on Monday. Woods, the story said, looks forward to more quality family time. GM obviously can use the estimated $7.5 million per year it pays to the...
- Blog posts 2008-11-24
- Manny Ramirez: When Sports Branding Goes Bad
- Tying your product to a sports star can pay monumental dividends Michael Jordan and Nike or lead to catastrophic failure Michael Vick and Reebok. Just ask Los Angeles Dodgers owner Frank McCourt. In March, McCourt signed slugging outfielder Manny Ramirez to a two-year, $45 million contract. The...
- Blog posts 2009-05-11
- Tiger Woods' Endorsement Deals Are Toast
- Tiger Woods has not been seen in a TV ad since Nov. 29, according to Bloomberg. The not-surprising news indicates that Woods' deals with endorsers are in a state of disarray, with advertisers unable to capitalize on them. And it's a strong indicator that Woods will have extreme difficulty replacing...
- Blog posts 2009-12-09
- The Tiger Woods Sponsor Deathwatch: Tag Heuer Yanks Ads; Silence Falls on $73M in Contracts
- UPDATE: AT&T, Gillette, Accenture Waver; Nike Digs in Heels Tiger Woods' endorsement deals have started to crumble. Watchmaker Tag Heuer started taking down its in-store ads, reports the Sydney Morning Herald. No TV ads featuring Woods have been seen since Nov. 29, BNET noted yesterday....
- Blog posts 2009-12-10
- The Tiger Woods Sponsor Deathwatch: AT&T, Gillette, Accenture Waver; Nike Digs in Heels
- Tiger Woods' sponsors were in disarray last week as they scrambled to gauge just how damaging -- and how long -- the scandal was going to go on. With the alleged mistress count rising to 16, and allegations that he spent $60,000 on prostitutes, AT&T, Accenture and Gillette all canceled...
- Blog posts 2009-12-13
- Tiger Woods, Ashley Dupre and the Peril of AOL's Seed
- The Tiger Woods blog from The New York Post may get visitors, but not necessarily advertisers. by Catharine P. Taylor
- Blog posts 2009-12-14
- Cox, Buick 'trapped' VOD viewers: carmaker efforts on FreeZone, pegged to Tiger Woods, secured summertime sales leads for SUV.(Marketing & Advertising)(Buick reports strong sales for its Rainier sports utility vehicle with help from Tiger Woods and Co
- The presence of Tiger Woods and some interactive advertising on Cox Communications Inc.'s video-on-demand platform in San Diego evidently helped Buick "trap" a good number of sales leads for its Rainier sports utility vehicle. As pa The presence...
- Research articles 2004-01-05
Additional Resources
- Accenture Drops Tiger Woods
- CHICAGO (AdAge.com) -- Accenture today became the first major sponsor to officially dump Tiger Woods in the wake of the scandal surrounding the golfing superstar's marital-fidelity woes. "For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course...
- News items 2009-12-14
- The Tiger Woods Sponsorship Dance Card: Two Down, Six to Go [Badvertising]
- Not that it was hard to see this coming , but The Business That Is Tiger Woods is starting to lose a grip on its multinational corporate backers. In fact, one two of them have gone down! Can you guess who? Gillette :...
- News items 2009-12-14
- Tiger Woods' Image Likely Unharmed
- Smashed up, semi-conscious and bleeding may be how Tiger Woods was discovered three days ago. However, his reputation as a top brand endorser should remain relatively unscathed, according to sports marketing experts. Woods is currently the face of some of the world's biggest companies. Accenture, American Express, AT&T, EA Sports, Gatorade,...
- News items 2009-11-30
- Accenture Ends Relationship With Tiger Woods
- By Ilaina JonasNEW YORK (Reuters) - Technology outsourcing and consulting firm Accenture Plc on Sunday said it was ending its six-year sponsorship arrangement with golfer Tiger Woods, who is embroiled in a scandal involving extra-marital affairs with numerous women."Given the circumstances of the last two weeks, after careful consideration and...
- News items 2009-12-16
- On Tour: Buick rides the Tiger; Brings brand to amateur golf tournament.(Buick Motor Div., Tiger Woods, Buick Scramble)(Brief Article)
- General Motors Corp.'s buick wants to bring its advertising pitchman Tiger Woods down to the grass-roots level this year, designating him the first-ever honorary chairman of the Buick Scramble, the world's largest amateur golf tournament. Taking over as title sponsor of the 18-year-old event...
- Research articles 2002-04-15
- The Engine That Could - Yahoo!'s newest marketing tool
- According to Yahoo!'s newest marketing tool, the "Yahoo! Buzz Index," Britney Spears, Michael Jordan, and Tiger Woods were the most popular folks in the ether back in April. And, at least virtually, the magic of Harry Potter kicked rapper Eminem's butt.
- Research articles 2001-06-01
- Hugo Boss Pulls Ambush Marketing Stunt on TV Networks
- A golf-tournament watching family member pointed out to me this morning that Hugo Boss has pulled off an ambush marketing coup during the last few days at the British Open, starting apparently in the first round, by parking its hi-tech sailboat in the waters off of Turnberry, Scotland, where the...
- Blog posts 2009-07-19
- Tiger reigns as king of sports marketing: poll
- CHARLOTTE, United States AFP — Tiger Woods is the most marketable athlete for North American audiences and will be for the next five years, according to a poll released here Monday. Woods, who arrives at Augusta National Golf Club in two weeks shooting for his 13th major title and...
- Research articles 2007-03-19
- Will Generation Y Put Nike in Its Place?
- Jamie Moye submits: Executives from Nike NKE told Business Week in a recent interview that eco-conscious and "do-good, feel-good" marketing doesn’t fit the ethos of the Nike brand, according to a June 30 story posted on Retail Wire. The irony of that statement may run deeper for Nike than...
- External links 2009-07-08
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