Toyota Motor Corp.

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• Toyota and Saatchi Used Images From Flickr Without Permission

  BNET - 2009-11-06

  Toyota TM and its ad agency, Saatchi & Saatchi, have been accused of stealing photos from Flickr for use on a web site for the Toyota 4Runner. Toyota has apologized. by Jim Edwards

  Tags: Permission, Flickr, Toyota Motor Corp., Advertising & Promotion, Web Site Development, Marketing, Internet, Jim Edwards

• Toyota scales back loss forecast

  Financial Times - 2009-11-04

  Toyota Motor scaled back its loss forecast for the year to next March on Thursday, reflecting an aggressive cost-cutting drive and improved sales of some vehicles ? particularly low-emission cars such as its Prius hybrid, which have been made more affordable by government subsidies.Toyota said it expected to make...

  Tags: Car, Toyota Motor Corp., Company News, Government Grants & Subsidies, Government News, Marketing, Sales, Financial Times

• Auto Brand Loyalty Isn't What it Used to Be

  BNET - 2009-10-21

  According to a new study from CNW Marketing Research, only about 20 percent of new car shoppers stay with the auto brand they grew up on, reversing decades of assumed loyalty. Gone, apparently, when men and it was usually men would jingle the change in their pockets and pronounce themselves...

  Tags: Brand, Chevrolet, General Motors Corp., Ford Motor Co., Toyota Motor Corp., Toyota Prius, Branding, Marketing, Jim Motavalli

• Saatchi Sued Over "Terror Marketing Campaign" for Toyota

  BNET - 2009-10-01

  A California woman has sued Saatchi & Saatchi for an offbeat PR campaign for Toyota in which, she alleges, she was terrorized by a fictional English football hoologan who insisted -- via email -- that he was going to show up at her house with his pitbull and crash on...

  Tags: Toyota Motor Corp., Public Relations, E-mail, Marketing Research, Marketing, Corporate Communications, Online Communications, Jim Edwards

• Needed: A Really Cheap Hybrid (Listening, Honda?)

  BNET - 2009-05-10

  The path to profitability with hybrid and battery electric cars may not be at the top of the marketâ€"as Fisker and Tesla are assumingâ€"but at the bottom. Take a look at the price wars developing between Honda and Toyota over, respectively, the Insight and Prius. And that’s only the beginning....

  Tags: Honda Motor Co., Hybrid, Toyota Motor Corp., Toyota Prius, Insight, Pricing, Engineering, Marketing Research, Marketing, Jim Motavalli

• Kicking Tires: Marketing the New Prius

  BNET - 2009-02-06

  You might think that the 2010 Toyota Prius would sell itself. After all, it gets an estimated 50 miles per gallon from a larger (1.8-liter) engine than its second generation predecessor. And it offers such neat innovations as an optional sunroof with a built-in solar panel that ventilates the interior...

  Tags: Car, Toyota Motor Corp., Toyota Prius, Marketing Research, Marketing, Jim Motavalli

• Toyota, Showing Off a New Car, Points to Peak Oil

  BNET - 2009-01-15

  Memo to onlookers worried that American consumers will never stop buying gas guzzlers: They may soon lack the choice to not change. That was the message of Toyota vice president Irv Miller, who warned at the Detroit Auto Show that last summers $4-a-gallon gas prices were but a "brief glimpse...

  Tags: Car, Toyota Motor Corp., Marketing Research, Marketing, Chris Morrison

• Honda, Nissan and Toyota Are Hurting in U.S., Too

  BNET - 2008-12-16

  Celebrity bloviators like Michael Moore and Tom Friedman are raking the Detroit Big Three over the coals, but for the wrong things, based on outdated impressions. by Jim Henry

  Tags: U.S., Pickup, Brand, Nissan Motor Co. Ltd., Honda Motor Co., Toyota Motor Corp., Sales Strategy, Branding, Sales, Marketing, Jim Henry

• How Bad is U.S. Auto Market? Toyota's Losing Money, Too

  BNET - 2008-11-24

  Ford, GM and Chrysler have a point when they tell Congress that the credit crisis is largely to blame for their sorry state. Why, even Toyota is losing money in the U.S. market. by Jim Henry

  Tags: Toyota Motor Corp., Toyota iQ, Sales Strategy, Sales Force Management, Branding, Financial Accounting, Investment, Sales, Marketing, Finance, Jim Henry

• Some Cars Still Sell: The Few; The Loud; The Tiny

  BNET - 2008-11-05

  U.S. sales for only five out of more than 40 automotive brands actually improved in October, while the rest of the market was in free-fall. How'd they do it? by Jim Henry

  Tags: Audi AG, Brand, Branding, Car, Jim Henry, Marketing, Mini, Rolls-Royce, Sales, Sales Force Management, Sales Strategy, Scion, Smart, Toyota Motor Corp., U.S.