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- Green Ethics
- Yesterday, I wrote a post about how Toyota Prius buyers were accused of being liars because many bought their vehicle not for the hybrid's eco-friendliness, but because it announced their own eco-friendliness. And let me say again that I'll take a hybrid any way I can get it. If they...
- Blog posts 2008-04-09
- It's Not Easy Being Green
- Sure, Toyota's Prius has helped the company dominate the U.S. auto market, but green vehicles aren't necessarily slam-dunk successes. Honda announced earlier this week that, after three years of lackluster sales, it's discontinuing the Accord hybrid. Trying to strike the right balance between fuel efficiency and power,...
- Blog posts 2007-06-08
- New Marketing Campaign Launches Toyota Prius.(Toyota Motor Sales; Saatchi and Saatchi; Oasis Advertising)(Brief Article)
- Toyota Motor Sales TMS is working in cooperation with Saatchi and Saatchi and Oasis Advertising to launch an innovative marketing plan for its new Prius gasoline/hybrid electric vehicle. TMS said the marketing campaign will focus around the Prius' Toyota Motor Sales TMS is working in...
- Research articles 2000-07-25
- Kicking Tires: Marketing the New Prius
- You might think that the 2010 Toyota Prius would sell itself. After all, it gets an estimated 50 miles per gallon from a larger (1.8-liter) engine than its second generation predecessor. And it offers such neat innovations as an optional sunroof with a built-in solar panel that ventilates the interior...
- Blog posts 2009-02-06
- Needed: A Really Cheap Hybrid (Listening, Honda?)
- The path to profitability with hybrid and battery electric cars may not be at the top of the marketâ€"as Fisker and Tesla are assumingâ€"but at the bottom. Take a look at the price wars developing between Honda and Toyota over, respectively, the Insight and Prius. And that’s only the beginning....
- Blog posts 2009-05-10
- Auto Brand Loyalty Isn't What it Used to Be
- According to a new study from CNW Marketing Research, only about 20 percent of new car shoppers stay with the auto brand they grew up on, reversing decades of assumed loyalty. Gone, apparently, when men and it was usually men would jingle the change in their pockets and pronounce themselves...
- Blog posts 2009-10-21
Additional Resources
- Only .05% of Green Marketing Claims Not False or Misleading
- Green marketing is said to give the choice to the consumer. And with the precipitous rise of brands like Whole Foods and Toyota Prius, consumers are more aware than ever of the impact their purchases make. But what if the vast majority of the messaging they receive is wrong? What...
- Blog posts 2008-01-31
- TOYOTA LAUNCHING HYBRID PRIUS AD CAMPAIGN IN U.S.
- Toyota Motor Corp. will launch a national marketing and advertising campaign next month to promote its model year 2004 gasoline/electric hybrid Prius, the automaker announced last week. Toyota Motor Corp. will launch a national marketing and advertising campaign next month to promote its model year 2004 gasoline/electric hybrid...
- Research articles 2003-09-22
- Toyotas 2001 Model Prius Builds on Strong Technology, Marketing.(Knight Ridder/Tribune Business News)
- Sep. 8--The 2001 Toyota Prius isn't so much about head turning as it about brain turning. After all, its plain, slightly odd exterior and rather bland interior aren't designed to attract second glances. But don't let the Prius fool you. This compact...
- Research articles 2000-09-08
- Toyota Plans $1 Billion Marketing Binge
- Zacks.com submits: Toyota Motor TM seems to be regaining consumer confidence in the U.S. at a fast pace. The company has rolled out a plan to spend $1 billion on a marketing campaign to boost its U.S. sales in the fourth quarter. The marketing outlay is 30%...
- External links 2009-09-17
- News: Hyundai developing a Prius rival
- Hyundai says a local rival for the Prius is on the company's wish list. By BRUCE NEWTON. Hyundai Elantra Hybrid Hyundai Australia is looking at importing a stand-alone petrol electric hybrid model to compete with Toyota's Prius and Honda's Insight. The company has set its sights on selling one of...
- News items 2009-11-02
- Being seen to be green drives Prius sales.
- Jul 04, 2007 (The Australian Financial Review - ABIX via COMTEX) -- Sales of the Toyota Prius are surging across the globe. The Prius is a hybrid car which is much kinder to the environment than normal cars. Marketing research groups have found that the owners of...
- Research articles 2007-07-04
- Supply and Demand: Small Cars Command Bigger Prices
- Higher demand for fuel efficiency is driving up small-car prices in a couple of ways. First is simple supply and demand. Toyota said on July 1 it had only a one-day supply of the Toyota Prius hybrid â€" meaning in effect that it is sold out, and...
- Blog posts 2008-07-07
- Energy Roundup: Prius Goes Solar, Shell Investors Reject Exec Bonuses, Pacific Ethanol Bankruptcy, and More
- Shell investors say 'No' to senior executive pay packages -- A majority of Royal Dutch Shell shareholders, angry with plans to award bonuses in a year of missed performance targets, rejected the senior executive pay package at its annual general meeting. The vote is advisory and the pay package including the...
- Blog posts 2009-05-19
- Prius, Celica TV spots: Short, simple.(Brief Article)
- Toyota Motor Sales U.S.A. Inc. is expanding its use of 15-second TV spots for the upcoming launch of the Prius, which has a hybrid electric-gasoline powerplant, and the Celica coupe. Steve Sturm, vice president of marketing at Toyota Division, said the 15-second spots give...
- Research articles 2000-07-03
- CHEAT SHEET: Truth About Sky-High MPG Claims for Electric, Hybrid and Mini Cars
- The battle of the MPGs kicked into high gear this week with General Motors making the bold claim that its upcoming Chevy Volt, an extended-range electric vehicle, will get 230 MPG for city driving. Nissan countered with an announcement that its 2011 all-electric LEAF sedan will get some 367 MPG...
- News items 2009-08-12
- Marketing the Tesla S: Letterman and Parties for the Faithful
- The Tesla S is going to a gala party in New York tonight, after which it will sprint across town for a quick appearance with Tesla founder Elon Musk on David Letterman’s showâ€"the first drivable car so honored. The road to that party and that TV appearance...
- Blog posts 2009-04-29
- Used to Success, Toyota Now Copes With Major Losses
- The Big Three would love to have Toyota’s troubles. No one’s talking about the Japanese automaker declaring bankruptcy, though it posted a $7.7 billion 2008 loss last weekâ€"even more than General Motors. Although Toyota has a lineup that most car buyers would find attractive in a recession,...
- Blog posts 2009-05-14
- Diesel Cars Elbowing into Hybrid Market
- High mileage and European styling have made the new generation of diesel cars a smart alternative to hybrids. We run the numbers to calculate which cars offer you the best deal for the least fuel. 2009 Volkswagen Jetta TDI diesel ...
- Articles 2009-07-14
- Toyota launches Prius in the U.S.
- The much-anticipated U.S. launch of Prius, Toyota's revolutionary gasoline/electric hybrid car, is under way with the campaign theme "PRIUS/genius," which reflects not only the new technology, but also the unique web-based marketing approach. For nearly two years, the campaign has revolved around developing a dialogue with interested consumers. This has...
- Research articles 2000-08-01
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