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- Creating A Great Trade Show Playbook
- Exhibiting at trade shows is a staple of marketing a software product. As part of a mix of marketing activities to reach your target market, trade shows provide visibility for your product, build familiarity, and bring in sales leads. Trade shows are also costly, not only in terms of sheer...
- White papers 2007-12-01
- Selling Your Franchise at a Trade Show
- Today's franchise sales process is, of course, much more sophisticated than this. The internet generates most franchise sales leads - by some accounts, more than 70 percent - with public relations, print advertising, direct mail and referrals generating much of the remainder. But for many franchisors, trade shows and expos...
- White papers 2006-07-24
- Secrets of Trade Show Success
- In 2000, U.S. consumers spent more then $300 billion dollars for travel related equipment, travel, lodging, and meals - and with hundreds of outfitters like Annie Oakley and Amazon Bill's. All this just to have fun! The author in this paper has given the short story example and explains that,...
- White papers 2005-08-03
- Trade Show Marketing - Getting Prepared for the Big Event
- With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before a person commits participation. In this paper, the author provides some quick tips on checks to ensure that a person is not heading for a dud trade...
- White papers 2005-06-17
- Five Tips for Trade Show Success on a Small Budget
- No matter how small the marketing budget, a person's business can afford to have a successful presence at trade shows without incurring big expenses. This paper discusses five tips for exhibiting in trade shows inexpensively which are: Have a sales representative exhibit a person's line at a trade show, rent...
- White papers 2005-03-19
- How To Find Product Sources
- Most manufacturers boast about their unique line of products. However, in the process, they often fail to comprehend the challenges faced in finding the right kind of suppliers through which the products are to be sold. Experts suggest that trade shows and trade magazines prove profitable in such a scenario....
- White papers 2004-03-15
- Marketing - Trade Shows
- Trade Shows and Trade Associations are undergoing tremendous change. The loss of manufacturing to overseas companies combined with consolidations in the manufacturing, distribution and retail businesses has created a situation that demands change. This article points out that the power in the channel of distribution has shifted over time from...
- White papers 2003-04-01
- e-Marketing Strategies for Trade Shows
- Despite the growth of the Web, trade shows remain a great way to promote products and services. Trade shows generally provide a concentrated stream of qualified buyers who are looking for solutions and tools that can help them do business more effectively. Unique promotions and marketing tools can help company's...
- White papers 2003-01-01
- How Trade Shows Work
- In this article, one take a look at why trade shows are so effective, how to select the best shows, and how to manage the process from start to finish. It also provide tips, checklists and web links that will make the job a heck of a lot easier for...
- White papers 2003-01-01
- Tips & Trends-There Are More Shows Than Ever. Why?
- There are now more trade shows than ever. Here's how companies can capitalize on this exploding channel. It's hard to believe, but not all-incremental marketing dollars are earmarked for e-business. Good, old-fashioned trade shows are garnering an increasingly larger slice of marketing budgets in the new economy. Trade shows are...
- White papers 2003-01-01
- How To Cut Exhibitor's Costs
- Companies do not have unlimited dollars to spend participating in trade shows. As shows proliferate and marketing media multiply, exhibiting companies are forced to make choices. The shows that remain on their schedules will be those where the costs are reasonable and the return on investment ROI demonstrable. There are...
- White papers 2003-01-01
- There Are More Shows Than Ever. Why?
- There are now more trade shows than ever. The article tells how companies can capitalize on this exploding channel. It's hard to believe, but not all-incremental marketing dollars are earmarked for e-business. Good, old-fashioned trade shows are garnering an increasingly larger slice of marketing budgets in the new economy. Faster...
- White papers 2003-01-01
- Add Trade Shows and Conferences to Your Marketing Plan
- Trade shows can fit all budgets, so the key is to first identify how much you can afford to spend in a year and plug that amount into your marketing budget. The next step would be to look at what trade shows and conferences are available that fit into your...
- White papers 2003-01-01
- Making Trade Shows Work for Your Small Business
- The Internet has been a boon for the home business-person, enabling small enterprises to market to and take orders from customers all over the world. But as effective as working a business online can be, there are times when the home entrepreneur may crave a little one-on-one interaction with her...
- White papers 2003-01-01
- The Best PR Recipes Include Spice, Beef, and an Unexpected Ingredient
- The unparalleled impact of face-to-face brand experiences offered through trade shows — added to the prestige of achieving favorable pre- and post-show mentions from top-tier journalists — packs a powerful punch. This white paper says that shows are increasingly jammed with competing brands, and rising above the message clutters requires...
- White papers 2002-01-01
- Thinking of Cutting Your Trade Show Budget? Big Mistake!
- Whenever a recession threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely by marketing. So instead of reacting to the highs and lows of the marketplace, what can one do to maintain a...
- White papers 2001-11-30
- Trade Show Giveaway Strategies
- "Giving away freebies to increase booth traffic just for traffic's sake is foolhardy unless you can give away an item that makes a lasting impression at very low expense. This represents a very big challenge and it might even be an oxymoron. Un-targeted promotion is simply a waste of money....
- White papers 2001-01-01
Additional Resources
- Will Trade Shows Go 'Green'? Event Marketing Institute Findings Say They Can ... and Should
- The Event Marketing Institute EMI, aprofessional resource dedicated to the advancement of using live events andtrade shows as a strategic marketing initiative, has announced the resultsof a new study for the trade-show industry, outlining best practices formarketers to make their shows more "green." "The focus on sustainable event practices is...
- Articles 2008-08-18
- Titan Tire Applauds ITC's Affirmative Determinations on Chinese Off-the-Road Tires Investigations
- QUINCY, Ill. -- Titan Tire Corporation welcomed the news of the affirmative injury determinations issued today by the U.S. International Trade Commission ITC in the antidumping and countervailing duty investigations concerning off-the-road OTR tires from China. By a vote of 5 to 1, the ITC ruled that these OTR tire...
- Articles 2008-08-15
- Texas Aviation Services and Sierra Aeronautica Reinforce Support for Brazilian Helicopter Clients at 'LABACE'
- SAO PAULO, Brazil, Aug. 15 /PRNewswire/ -- Texas Aviation Services TAS, a leader for 37 years in helicopter and aircraft services, along with its in-country partner Sierra Aeronautica, announced today their joint venture support for Brazilian helicopter clients here in Sao Paulo at "LABACE." Speaking before members...
- Articles 2008-08-15
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