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- What Works In the Product Review Process
- Previously Matt Sarrel described some of the common ways that companies participating in product reviews tend to irritate the reviewer. Today he's back with more pointers about what works in the product review process: Be polite and respectful of the reviewer and his/her time. All magazines are...
- Blog posts 2007-10-15
- Marketing and PR Blog Picks of the Week
- Monday, 10/8 Online Marketing Blog -- "Why Search Marketing is So Hard" Pronet Advertising -- "StumbleUpon: The Antithesis of Google?" Tuesday, 10/9 Marketing Pilgrim -- "Are Newspapers Squandering Yahoo Ad Opportunities? InfoFlow -- "Marketers: There are Seven Separate Intelligences"...
- Blog posts 2007-10-12
- Should PR Pros Leave Comments on Client Stories?
- The Tech PR Gems blog ran an interesting post earlier this week that discusses the practice of PR folks commenting on their own clients' stories. As the author notes, it's a fuzzy area that makes a lot of folks nervous: "In talking about engaging bloggers in PR, we...
- Blog posts 2007-10-12
- AP's Copyright Lawsuit: Legitimate or Frivolous?
- Yesterday's news that the Associated Press is suing Moreover Technologies (a news aggregator service that was acquired by Verisign for $30 million in 2005) seems to have been met with general eye-rolling from the 'sphere. I particularly enjoyed Rich Ord's perspective in "AP Suing Moreover Like It's...
- Blog posts 2007-10-11
- Product Documentation: Marketing's Stepchild in the Attic
- What's more important than your customers' ability to clearly understand and interact with your product? Product documentation may be the most meaningful communication line that any organization has with its customers. Yet for many vendors (particularly those with highly technical offerings, ironically), product documentation is woefully...
- Blog posts 2007-10-09
- Empty PR Exercises That Make Your Company Look Amateurish
- Does your company ever dilute its credibility with these types of very common lame-o announcements? Lame Partnership Initiatives -- When Google and IBM announce [even relatively mundane] joint initiatives (like today's announcement that they're partnering to "promote new software development methods" in research and academia), tier-1 business...
- Blog posts 2007-10-08
- Why the Product Review Process Scares Vendors
- In a perfect world, product reviewers would buy the new products they're reviewing ... and test them completely independent of any interaction with or coercion by the respective vendors. But most publications don't have the budget to independently acquire the products they review, and therefore rely on the vendors...
- Blog posts 2007-10-02
- Before Your New Product Launch, Solicit Criticism
- Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book "The Four Steps to the Epiphany" -- which advocates / roadmaps a much richer interaction between vendors and customers during the entire product development cycle. ...
- Blog posts 2007-10-01
- Blogging is Not for Every Company
- There are a number of impassioned blog advocates out there trying to slap some sense into the organizations aren't blogging (or better participating in "conversational" marketing approaches). Brian Solis (author of PR 2.0) -- for example -- mixes no words when pointing out the missed opportunities of not participating....
- Blog posts 2007-09-27
- What Does a 'Relationship' With a Journalist Get You?
- You hear a lot of PR folks claim to have 'relationships' with certain journalists. I remember when I was at PR firms how often colleagues would drop names during new business pitches. "Walt Mossberg WSJ, Steve Lohr NYT -- yeah, we have GREAT relationships with them." As if to say...
- Blog posts 2007-09-19
- Is the Mystique of Podcast Marketing Severely Overblown?
- I've seen a number of self-proclaimed podcast marketing experts declare that "[t]he power of audio is far greater than the power of text." I must be completely out of the loop, because my consumption of industry-related content is still overwhelmingly of that apparently passe text variety (but...
- Blog posts 2007-09-10
- Leaders Who Sabotage Their Own Marketing
- I just caught up with a colleague who recently jumped ship to a new marketing role / company after reaching his wit's end with his previous CEO. Hearing about what he endured in that previous role got me thinking about just how important a rational, intelligent leader is to...
- Blog posts 2007-09-06
- If the Content is Lousy, PR 2.0 Isn't Going to Fix It
- There are scores of self-serving, PR agency-written blogs out there today about the emergence of (*gag*) "PR 2.0" - pontificating on the power of blogging, tagging, podcasting, social networking and wikis for generating buzz and credibility. Very few give any sort of valuable context about when it actually makes...
- Blog posts 2007-07-31
- Online Buzz Tough to Manage and Measure
- During the late '90s Dot Com boom, David Holtzman ran the most critical network in the world - the domain name system. As Chief Technology Officer for Network Solutions (acquired by VeriSign for $21-billion in '00) and the manager of the Internet's master root server, or the "dot," Holtzman oversaw...
- Blog posts 2007-07-30
- Get Customers Involved Earlier In Product Development Cycle
- Over the last few months I've heard strong recommendations from at least five different people on Steven Blank's "The Four Steps to the Epiphany ... Successful Strategies for Products that Win." So I finally ordered a copy from Amazon.The premise is fairly obvious:"Products developed with senior management out in...
- Blog posts 2007-07-24
- Bad Marketing Follows Bad Sales
- If you missed Geoffrey James' (aka "Sales Machine") lambasting of marketing folks in his recent entries "Let's Fix Marketing for Good" and "Marketing Vs. Sales," do yourself a favor and give them both a read. His criticisms are representative of many sales folks' frustrations with their marketing departments.There's no...
- Blog posts 2007-07-16
- Industry Analyst Dirty Pool (Recognize It, Then Get Over It)
- Love 'em or hate 'em ... analysts play an important role in guiding the buying decision making process in your industry. At least some percentage of your customers values their advice. The trade press look to them for perspectives on emerging markets. Regardless of your personal disdain...
- Blog posts 2007-07-12
Additional Resources
- 2006 Market: Less Deals; Office, Industrial Sales Down
- Irvine Co. Nabs Funding for Buy of Former Equity Offices; PacLife Moving Into Apartments REAL ESTATE COMMERCIAL What part of Orange County is seeing the most sales'.' The answer varies, depending on what type of space you're talking about, according to a recent breakdown of...
- Articles 2007-04-23
- Papa John's Announces Resignation of Domestic Operations Senior Vice President Mike Cortino
- LOUISVILLE, Ky. -- Papa John's International, Inc. (Nasdaq: PZZA) today announced that Mike Cortino, senior vice president, domestic operations, has resigned from the company to pursue other interests. Bill Van Epps, Papa John's president, USA, will assume Cortino's responsibilities while the company seeks a replacement for the position. ...
- Articles 2007-01-29
- Worth Noting
- Van Ouwerkerk Named Top Exec MADISON, Wis.-CUES named Patsy Van Ouwerkerk, Travis CU CEO, Executive of the Year and tapped Brett Noll of Langley FCU its Future Leader of the Year. Van Ouwerkerk is one of only ten women in the United States who is the CEO of a credit...
- Articles 2006-11-20
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