Resources

4 Resources for

marketing and video search

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BNET Resources

Microsoft Combines MSN Video And Bing Video Search
In announcing an overhaul of its MSN portal last week, Microsoft (NSDQ: MSFT) said it would increasingly play up its Bing search engine on the portal. It’s now taking its biggest step so far on that front, by folding its MSN Video site into its Bing video search engine....
Tags: MSN, Video, Microsoft Corp., Video Search, Corporate Communications, Search, Marketing, Social Media, Companies, Microsoft, Joseph Tartakoff
External links 2009-11-10
Anvato Gets $2 Million In Funding For Video Search, Identification
Online video search and identification service Anvato has picked up $2 million worth of a $4 million first round. Oxantium Ventures led the investment, which the Mountain View-based startup will use to launch AdMatch, its video advertising platform. The platform builds on Anvato's fingerprinting technology, which lets publishers track...
Tags: Video Advertisement, AT&T Corp., Video, Video Search, Anvato, Corporate Communications, Marketing, Broadband, VC+M&A, Venture Capital, Tameka Kee
External links 2008-12-11
Blinkx puts video search in set-top boxes
Blinkx aims to make its video search engine available on TV through a partnership with Miniweb, a firm that makes interactive services for set-top boxes. The deal promises to make Blinkx's 35m hours of indexed videos available to TV viewers and will establish Blinkx's technology as a default search...
Tags: Blinkx, Set-top Box, Set-top, Video, Video Search, Tv & Home Theater, TVs, Corporate Communications, Personal Technology, Home Entertainment, Marketing, ITN Group, YouTube, Miniweb, Andrew McDonald, BSkyB, British Sky Broadcasting Group, Reuters Group Plc.
Articles 2009-05-10
Video Search Startup Bluefin Lab Gets Funding
Bluefin Lab, a stealth video search startup, has raised an undisclosed round of funding from Kepha Partners, in addition to a $500,000 grant from the National Science Foundation. The company is so hush-hush that when the Boston Globe started asking questions about the company, it took down its...
Tags: Video, Video Search, Corporate Communications, Search, Marketing, Money, M&A & Venture Capital, Venture Capital, Social Media, Joseph Tartakoff
External links 2009-10-05

Additional Resources

Attract Guests to Your Hotel by Producing Video Content Related to Travel
Attract Guests to Your Hotel by Producing Video Content Related to Travel Hotels and other brands can reach their target audience by providing them with helpful information or interesting content they are looking for, whether it be through videos or articles. The content you create doesn't always have to be...
Tags: Video
News items 2009-12-02
YouTube and Video Optimization: SES Chicago Preview
Listen to my interview with Greg Jarboe, Video SEO expert and author of "YouTube Marketing – an Hour a Day," who will be speaking on YouTube and video optimization at the Search Engine Strategies conference on December 7th, 2009, at the Hilton Hotel in downtown Chicago. Greg shares some special insights...
Tags: Video, YouTube Inc.
News items 2009-11-26
Jewelry Television Uses Omniture to Optimize Integrated Marketing Campaigns Across Email, Broadcast, RSS Feeds, Video and Paid Search
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software , today announced that Jewelry Television JTV, the nation's fastest-growing home shopping network, has selected Omniture to increase online ROI by optimizing the performance of their multi-channel marketing strategies. As the company executes integrated...
Tags: e-mail, marketing, Omniture Inc., paid search, RSS, RSS feed, video
Research articles 2007-10-18
ConAgra and Yahoo Search For Lunchtime Viewers
ConAgra Foods is putting snackable online media on its menu via a deal with Yahoo, which will run an online daily branded entertainment comedy program, "What's So Funny?" this month.The show, which began last week, runs on the display ad giant's television portal—Yahoo TV—and features hosts Shira Lazar and Michael...
Tags: Video, TV, moment, Advertisement, Yahoo! Inc.
News items 2009-11-13
Mobile Marketing and Advertising to be Worth $3 Billion by 1Q 2008, Says ABI Research
NEW YORK -- The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. By 2011, the value of this market will reach $19 billion, including mobile search and video advertising. ABI...
Tags: ABI Research, advertisement, mobile, mobile marketing
Research articles 2007-04-10
Mashable's Weekly Internet and Social Media Events Guide
It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
Tags: Social Media
News items 2009-08-24
Mashable's Weekly Guide to Social Media Conferences and Events
It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
Tags: Social Media
News items 2009-10-19
Online Video in Affiliate Marketing – The Vast, Untapped Domain?
To coincide with my own speaking event at the Search Engine Strategies Chicago conference on Dec 9th, I interview Shawn Collins, co-founder of the Affiliate Summit, the leading industry conference for affiliate marketing, author of Successful Affiliate Marketing for Merchants, and publisher of the Affiliate Tip blog. Shawn happens to...
Tags: Video
News items 2009-12-03
Viral View: Social Technographics: Are you keeping up with your online audience?
They create a Facebook group and upload a video every now and then. This approach generally leads to mediocre results. Instead, a better way to go about it is starting out with your target audience in mind. Companies should find out what online activities their target audience engages in and...
Tags: Video, Home Depot Inc.
News items 2009-11-05
Bridging the Marketing Confidence Gap | BTalk Australia
(19min 33) Why, when so much time is now spent online, are we not seeing digital media getting its fair share of the total marketing spend? Kent Wertime, Asia Pacific President for OgilvyOne, says it's to do with our understanding and experience of the medium. Phil Dobbie...
Tags: Advertisement, Agency, Technology, Confidence Gap, Kent Wertime, Marketing Research, TVs, Marketing, Personal Technology, Home Entertainment, Phil Dobbie
Blog posts 2009-02-22
Understanding the Basics of Web Marketing
Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company's overall message by providing comprehensive information about a particular product or service,...
Tags: Marketing research, BNET Editorial, Internet marketing, online advertising, marketing, contextual advertising, Internet, email marketing, marketing strategy, brand, Web, Web site, advertisement, branding, laser, sales, network, e-mail, graphics, TV, tool
Articles 2007-10-29
Mashable's Weekly Conference and Event Guide
It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
Tags: Social Media, Event
News items 2009-11-09
A 6-Pack of Quick, Easy, and Free Marketing Tactics
So your marketing budget is empty and you're getting itchy. You need to do something. Here are six things you can do today, and they're all free. 1. Add analytics to your website Website analytics will change your life. You...
Tags: Facebook, e-mail, Analytics
News items 2009-10-13
Robo.to TV Mode: Real-Time Visual Search Arrives Today
You could say that Robo.to, a beta visual status app, had a pretty good first month. Since being launched in August by Particle, the product incubator whose major invester is Justin Timberlake, Robo.to, according to CEO Rey Flemings, has attracted 20,000 accounts, yielding 100,000 mini-videos,  each just...
Tags: Mobile, Twitter Inc., Social Media, Video, TV, Robo.to, Rey Flemings, Corporate Communications, Marketing, David Weir
Blog posts 2009-09-21
MPortal and iPhones, Runaware SaaS, Bluetooth, DeltaCom, Net-Results and Salesforce.com, Netezza and Oracle
The news as of the first coffee this morning, and the music is more Larry Norman. This guy single-handedly created the entire "Christian rock" genre, today worth billions, but back in the late '60s and early '70s he couldn't get played on radio, as he was too secular for Christians...
Tags: Comcast Corp., Apple iPhone, Software, Oracle Corp., Headset, Salesforce.com Inc., Netezza, Bluetooth Headset
News items 2009-09-03
Chad Cooper: A Guide to Exploring Online Video
Chad Cooper is the Editorial Director of OVGuide.com, a company working to make it easier to find quality online video content on the Internet. Professional video online is often hidden in a pile of garbage, Chad tells us how his team of editors is helping to take out the trash...
Tags: Cooper, Online Video, Video, Site, Chad, OVGuide, Corporate Communications, Marketing, Dog &, Pony Editor, Pony Editor
Blog posts 2008-11-07
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