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- Omniture Summit 2008 Will Be the Largest User Conference for Online Marketing and Web Analytics Professionals
- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software , today announced its 2008 worldwide Omniture Summit conference will be the launch pad for new product releases and the largest gathering of online marketing and Web analytics professionals, partners and industry leaders. The...
- Research articles 2008-02-26
- Leading Real Estate and Mortgage Company Saves 20% in Marketing Expenses With Omniture's Web Analytics
- Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services, today announced that Bayview Financial Exchange Services, LLC (Bayview 1031), a subsidiary of Bayview Financial, L. P., a leading full-service real estate and mortgage investment company, is using Omniture's SiteCatalystTM to better understand customers, improve decision-making...
- Research articles 2005-12-15
- Resources.(Web Analytics survey by JupiterResearch)(marketing tools)(Brief article)
- By the numbers By the numbers
- Research articles 2007-04-23
- Omniture Delivers the Power of Web Analytics to Search Marketing With the Launch of SearchCenter 2.0
- Ad:Tech -- Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services , today announced Omniture SearchCenterTM 2.0 and the incorporation of MSN's adCenter. Building on the successful launch of SearchCenter earlier this year, version 2.0 adds additional automation and further analytic integration to enable...
- Research articles 2005-11-07
- WebTrends Unveils WebTrends Marketing Lab, Maturing the Web Analytics Category into Marketing Performance Management
- PORTLAND, Ore. -- New Product Family Expands Market-Leading Analytics with Easy-to-Use Performance Dashboards and an Enterprise Marketing Data Warehouse for Relationship Marketing
- Research articles 2006-03-14
- SeeWhy Raises $2 Million More For Web Analytics
- Web analytics firm SeeWhy has raised an additional $2 million in funding; the add-on comes eight months after the startup raised $4.5 million in a second round of funding from Scottish Enterprise, Logispring, Pentech Ventures and Delta Partners. The company lets clients track and then immediately follow up with...
- External links 2009-12-16
- Best Practices for Web Analytics Governance: How to Structure Internal Resources to Ensure Success
- Who owns Web analytics in your organization? More than one person? Less than one person? Better yet, who "owns" the Web site? Many companies haven't designated a single point of contact to oversee the entire Web site, much less the Web analytics program. Industry analysts such as...
- White papers
- Search Engine Marketing: Maximizing Profit with Web Analytics
- From its humble beginnings in 2000, when it accounted for less than 1 percent of online advertising spend, Search Engine Marketing SEM has emerged as one of the most powerful marketing strategies available. Today, roughly one of every two online purchases is preceded by an online search (DoubleClick, "Search Before...
- White papers
- White Paper: Web Analytics and Usability Testing: Understanding the Total Customer Experience
- Usability testing fills the customer experience gap by enabling one to observe real customers as they interact with the site. With usability testing, one can explore thoughts, feelings, and expressions with individual customers, in-depth. Over the past decade, e-commerce retailers have become proficient with Web analytics and have improved their...
- White papers 2005-06-09
- Mobistar Monitors, Scrutinizes Mobile Data Services With SAS Web Analytics Solution
- Mobistar is part of the Orange Group and is active in both mobile and fixed telephony. The company had the challenge of monitor usage and profitability of mobile services. SAS Web Analytics solution enabled instant assessment of system performance. This helped company to immediately pinpoint any problem and dispatch its...
- Case studies
- Using Web Analytics to Identify Possible Click Fraud
- Click fraud has recently emerged as a topic of discussion and debate regarding the potential of undermining the pay-per-click revenue model that has made Google and Yahoo the financial success that they are today. At its essence, click fraud is the willful act of clicking on a search engine sponsored...
- White papers 2005-04-05
- Surf's Up
- Internet marketers are stuck on the traffic theory: Get more Web site visitors; generate more sales. This is generally true. However, there is a way to achieve a significantly higher number of sales without spending additional dollars to attract new visitors: Use Web analytics to turn current visitors into customers....
- White papers 2004-04-01
- Web Analytics - Are The Numbers Adding Up In China?
- Chinese web publishers particularly social networking sites are being or will soon be having their advertisers wanting more detailed analysis of campaign effectiveness -- not just quantitative data such as page views and clicks - but qualitative information such as customer engagement information. This will require publishers to have a...
- White papers 2007-12-18
- How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part Three
- This paper shows 2 uses of web analytics, using KPI's to serve as warnings when things are going wrong and using web analytics in conjunction with metrics to help you start thinking of your web commerce as a business. By using the warning flags as indicators of where things might...
- White papers 2008-01-01
- WebSideStory Q2 2006 Earnings Conference Call Transcript (WSSI)
- Question-and-Answer SessionOperator Operator Instructions Your first question comes from Safa Rashtchy – Piper Jaffray. Safa Rashtchy – Piper Jaffray Good morning, Jeff and Claire. Good quarter. Jeffrey Lunsford Good morning, Safa. Thank you. Safa Rashtchy – Piper Jaffray...
- Earnings calls 2006-08-04
- Omniture in web analytics deal with Eloqua
- Web analytics company Omniture is partnering with market automation software firm Eloqua to allow consumers to track and measure online marketing campaigns. The two companies are jointly developing software that combines Eloqua’s Conversion Suite and Omniture’s SiteCatalyst. by Marie Laigneau
- Articles 2009-02-19
- Will Microsoft Make A Bid For Omniture?
- Omniture’s stock is trading above Adobe’s $21.50 offer price, so the expectation seems to be that either Adobe (NSDQ: ADBE) will up its bid or someone may make a rival offer. One possible bidder: Microsoft (NSDQ: MSFT). Analysts quoted in a Marketwatch piece note that Microsoft could use...
- External links 2009-09-16
- Too Much Information | BTalk Australia
- (13min 56) Web analytics packages can track everything your site users do. So how do you make sense of it all? Is it really a case of information overload? And why pay for software when there are free tools like Google Analytics? In today’s BTalk Australia Phil...
- Blog posts 2008-12-15
Additional Resources
- Bluestreak releases IonView marketing analytics solution
- TELECOMWORLDWIRE-27 May 2004-Bluestreak releases IonView marketing analytics solutionC1994-2004 M2 COMMUNICATIONS LTD http://www.m2.com Online marketing company Bluestreak has introduced its IonView marketing and web analytics solution. IonView, part of Bluestreak's Ion Integrated online Marketing Suite, is claimed to provide marketing professionals with comprehensive information and comparisons needed to make...
- Research articles 2004-05-27
- Bluestreak releases IonView marketing analytics solution
- Worldwide Computer Products News-27 May 2004-Bluestreak releases IonView marketing analytics solutionC1995-2004 M2 COMMUNICATIONS LTD http://www.m2.com Online marketing company Bluestreak has introduced its IonView marketing and web analytics solution. IonView, part of Bluestreak's Ion Integrated online Marketing Suite, is claimed to provide marketing professionals with comprehensive information and comparisons...
- Research articles 2004-05-27
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