<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[marketing and web analytics Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+and+web+analytics.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing and web analytics]]></description>
	<s:counts start="0" returned="17" found="17" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Will Microsoft Make A Bid For Omniture?]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-will-microsoft-make-a-bid-for-omniture%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Omniture&#8217;s stock is trading above Adobe&#8217;s $21.50 offer price, so the expectation seems to be that either Adobe (NSDQ: ADBE) will up its bid or someone  may make a rival offer. One possible bidder: Microsoft (NSDQ: MSFT). Analysts quoted in a Marketwatch piece note that Microsoft could use...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 16 Sep 2009 19:50:39 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/money.html"><![CDATA[Money]]></category>
		<category domain="http://resources.bnet.com/topic/m%2526a+%2526+venture+capital.html"><![CDATA[M&A & Venture Capital]]></category>
		<category domain="http://resources.bnet.com/topic/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/google.html"><![CDATA[Google]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">MSFT,OMTR</category>
	</item>
	<item>
		<title><![CDATA[Omniture in web analytics deal with Eloqua]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-270877.html]]></link>
		<description><![CDATA[ Web analytics company Omniture is partnering with market automation software firm Eloqua to allow consumers to track and measure online marketing campaigns.          The two companies are jointly developing software that combines Eloqua&#8217;s Conversion Suite and Omniture&#8217;s SiteCatalyst. by Marie Laigneau]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 19 Feb 2009 15:04:28 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/eloqua.html"><![CDATA[Eloqua]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marie+laigneau.html"><![CDATA[Marie Laigneau]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
	</item>
	<item>
		<title><![CDATA[Too Much Information | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/12/15/too-much-information-btalk-australia/]]></link>
		<description><![CDATA[(13min 56) Web analytics packages can track everything your site users do. So how do you make sense of it all? Is it really a case of information overload? And why pay for software when there are free tools like Google Analytics?    In todayâ€™s BTalk Australia Phil...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 15 Dec 2008 12:28:54 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/business.html"><![CDATA[Business]]></category>
		<category domain="http://resources.bnet.com/topic/change.html"><![CDATA[Change]]></category>
		<category domain="http://resources.bnet.com/topic/data.html"><![CDATA[Data]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
		<category domain="http://resources.bnet.com/topic/product.html"><![CDATA[Product]]></category>
		<category domain="http://resources.bnet.com/topic/site.html"><![CDATA[Site]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/webtrends+corp..html"><![CDATA[WebTrends Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Omniture Summit 2008 Will Be the Largest User Conference for Online Marketing and Web Analytics Professionals]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200802/ai_n24330917]]></link>
		<description><![CDATA[Omniture, Inc. (NASDAQ: OMTR), a leading provider of  online business optimization software , today announced its  2008 worldwide Omniture Summit conference  will be the launch pad for  new product releases and the largest gathering of online marketing and Web analytics professionals, partners and industry leaders. The...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 26 Feb 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
	</item>
	<item>
		<title><![CDATA[How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part Three]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=374187]]></link>
		<description><![CDATA[This paper shows 2 uses of web analytics, using KPI's to serve as warnings when things are going wrong and using web analytics in conjunction with metrics to help you start thinking of your web commerce as a business. By using the warning flags as indicators of where things might...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/kpi.html"><![CDATA[KPI]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/e-business.html"><![CDATA[E-business]]></category>
		<category domain="http://resources.bnet.com/topic/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Web Analytics - Are The Numbers Adding Up In China?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=346852]]></link>
		<description><![CDATA[Chinese web publishers particularly social networking sites are being or will soon be having their advertisers wanting more detailed analysis of campaign effectiveness -- not just quantitative data such as page views and clicks - but qualitative information such as customer engagement information. This will require publishers to have a...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 18 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/imedia+communications.html"><![CDATA[iMedia Communications]]></category>
		<category domain="http://resources.bnet.com/topic/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://resources.bnet.com/topic/roi%252ftco.html"><![CDATA[Roi/Tco]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/managerial+accounting.html"><![CDATA[Managerial Accounting]]></category>
	</item>
	<item>
		<title><![CDATA[Resources.(Web Analytics survey by JupiterResearch)(marketing tools)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200704/ai_n25861374]]></link>
		<description><![CDATA[By the numbers    By the numbers  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 23 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/jupiter+research.html"><![CDATA[Jupiter Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/survey.html"><![CDATA[survey]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[WebSideStory Q2 2006 Earnings Conference Call Transcript (WSSI)]]></title>
		<link><![CDATA[http://www.bnet.com/2462-13071_23-235042.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator  Operator Instructions Your first question comes from Safa Rashtchy &#8211; Piper Jaffray.   Safa Rashtchy &#8211; Piper Jaffray   Good morning, Jeff and Claire.  Good quarter.   Jeffrey Lunsford  Good morning, Safa. Thank you.   Safa Rashtchy &#8211; Piper Jaffray...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Fri, 04 Aug 2006 10:42:25 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+bancorp+piper+jaffray+inc..html"><![CDATA[U.S. Bancorp Piper Jaffray Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/visual+sciences+inc..html"><![CDATA[Visual Sciences Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
	</item>
	<item>
		<title><![CDATA[WebTrends Unveils WebTrends Marketing Lab, Maturing the Web Analytics Category into Marketing Performance Management]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_March_14/ai_n26793273]]></link>
		<description><![CDATA[PORTLAND, Ore. -- New Product Family Expands Market-Leading Analytics with Easy-to-Use Performance Dashboards and an Enterprise Marketing Data Warehouse for Relationship Marketing]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 14 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/webtrends+corp..html"><![CDATA[WebTrends Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Leading Real Estate and Mortgage Company Saves 20% in Marketing Expenses With Omniture's Web Analytics]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200512/ai_n15940650]]></link>
		<description><![CDATA[Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services, today announced that Bayview Financial Exchange Services, LLC (Bayview 1031), a subsidiary of Bayview Financial, L. P., a leading full-service real estate and mortgage investment company, is using Omniture's SiteCatalystTM to better understand customers, improve decision-making...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 15 Dec 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/real+estate.html"><![CDATA[real estate]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
	</item>
	<item>
		<title><![CDATA[Omniture Delivers the Power of Web Analytics to Search Marketing With the Launch of SearchCenter 2.0]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200511/ai_n15749910]]></link>
		<description><![CDATA[Ad:Tech -- Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services , today announced Omniture SearchCenterTM 2.0 and the incorporation of MSN's adCenter.  Building on the successful launch of SearchCenter earlier this year, version 2.0 adds additional automation and further analytic integration to enable...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Nov 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
	</item>
	<item>
		<title><![CDATA[White Paper: Web Analytics and Usability Testing: Understanding the Total Customer Experience]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=158025]]></link>
		<description><![CDATA[Usability testing fills the customer experience gap by enabling one to observe real customers as they interact with the site. With usability testing, one can explore thoughts, feelings, and expressions with individual customers, in-depth. Over the past decade, e-commerce retailers have become proficient with Web analytics and have improved their...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 09 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/usability.html"><![CDATA[Usability]]></category>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/techsmith.html"><![CDATA[TechSmith]]></category>
		<category domain="http://resources.bnet.com/topic/customer+experience.html"><![CDATA[Customer Experience]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Using Web Analytics to Identify Possible Click Fraud]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=241969]]></link>
		<description><![CDATA[Click fraud has recently emerged as a topic of discussion and debate regarding the potential of undermining the pay-per-click revenue model that has made Google and Yahoo the financial success that they are today. At its essence, click fraud is the willful act of clicking on a search engine sponsored...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 05 Apr 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/click+fraud.html"><![CDATA[Click Fraud]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/pay-per-click+advertising.html"><![CDATA[Pay-per-click Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/net+applications.html"><![CDATA[Net Applications]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Surf's Up]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260927]]></link>
		<description><![CDATA[Internet marketers are stuck on the traffic theory: Get more Web site visitors; generate more sales. This is generally true. However, there is a way to achieve a significantly higher number of sales without spending additional dollars to attract new visitors: Use Web analytics to turn current visitors into customers....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Apr 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/visitor.html"><![CDATA[Visitor]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/internet+marketer.html"><![CDATA[Internet Marketer]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Best Practices for Web Analytics Governance: How to Structure Internal Resources to Ensure Success]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=142821]]></link>
		<description><![CDATA[Who owns Web analytics in your organization? More than one person? Less than one person? Better yet, who "owns" the Web site? Many companies haven't designated a single point of contact to oversee the entire Web site, much less the Web analytics program.    Industry analysts such as...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/best+practice.html"><![CDATA[Best Practice]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/e-business.html"><![CDATA[E-business]]></category>
		<category domain="http://resources.bnet.com/topic/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Search Engine Marketing: Maximizing Profit with Web Analytics]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=142822]]></link>
		<description><![CDATA[From its humble beginnings in 2000, when it accounted for less than 1 percent of online advertising spend, Search Engine Marketing SEM has emerged as one of the most powerful marketing strategies available. Today, roughly one of every two online purchases is preceded by an online search (DoubleClick, "Search Before...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine+marketing.html"><![CDATA[Search Engine Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
	</item>
	<item>
		<title><![CDATA[Mobistar Monitors, Scrutinizes Mobile Data Services With SAS Web Analytics Solution]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=159708]]></link>
		<description><![CDATA[Mobistar is part of the Orange Group and is active in both mobile and fixed telephony. The company had the challenge of monitor usage and profitability of mobile services. SAS Web Analytics solution enabled instant assessment of system performance. This helped company to immediately pinpoint any problem and dispatch its...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/mobistar.html"><![CDATA[Mobistar]]></category>
		<category domain="http://resources.bnet.com/topic/monitor.html"><![CDATA[Monitor]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/sas+institute.html"><![CDATA[SAS Institute]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
</channel>
</rss>
