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- Coach Fights Phony Bags with a Phony Person?
- Have you heard the one about how Coach gave money to a public relations class at Hunter College so that the kids could learn about how bad counterfeit goods are, and then allegedly condoned the kids using that money to create a phony advertising campaign featuring a phony student who...
- Blog posts 2008-05-05
- Video: Sin Stocks are Guilt-Free?
- Here's a little video from CNBC about investing in so-called Sin Stocks -- tobacco, gambling, alcohol and defense -- because they hold up well in a recession. There's a lot that can be said on this issue, either way, but I draw your attention to this clip...
- Blog posts 2008-04-18
- Green Ethics
- Yesterday, I wrote a post about how Toyota Prius buyers were accused of being liars because many bought their vehicle not for the hybrid's eco-friendliness, but because it announced their own eco-friendliness. And let me say again that I'll take a hybrid any way I can get it. If they...
- Blog posts 2008-04-09
Additional Resources
- Update: A Trump-Style Pitch
- Update: A Trump-Style PitchThe Long Run "Trumps" the Short RunI agree with William Baker on this issue. If there is a point of naivety, it is that only the client's ethics will be under scrutiny. It is easier to lose this client and maintain your company's ethical health...
- Discussion threads 2008-02-19
- Gary Baker: Early Trend Identification
- Gary Baker, founder and President of ClipBlast!, has 20 years of experience in television and interactive media. Founded in 2004, ClipBlast! is a web video search and navigation platform with a focus on user-friendliness and versatility. Baker's interview focuses on the originality of his business structure, including its integrated...
- Videos 2008-03-08
- Poll: Reporting Fudged Credentials?
- Today's poll deals with something most everyone will face at some point in their career: whether to report a colleague after you come across some damaging information about their history. Your Dilemma: You have long wondered how one of your colleagues, whom you view as being less...
- Blog posts 2008-04-25
- Poll: Firing Someone Who Doesn't Deserve It?
- Today's poll deals with a scenario a friend of mine recently found himself in. The problem is simple and all-too-common, but its potential solutions are complex. Your Dilemma: Your boss demands that you fire a subordinate, and you know this is because the two just don't seem...
- Blog posts 2008-04-15
- Integrated marketing Communications - Deborah Baker
- Marketing communication mix consists of the different communication channels available to the organization in order to communicate with the target audience about the product on offer. These channels include advertising, sales promotion, and public relations. Integrated Marketing Communication (IMC) is the effective coordination of all promotional activities to convey a...
- Presentations 2003-01-01
- Where the Chatter is on BNET
- Former CEO Magazine editor, William Holstein, has shaken things up with his post on H1-B visas, with people coming down vehemently on all sides of the issue. What do you think? Are H1-B visas good for America? Do they help keep jobs from going overseas? Or do they solely serve...
- Blog posts 2008-03-17
- Ethics Commission Gets Serious About Ethics
- If the above headline sounds like something you might read in The Onion, that's because this story, out of Nashville, sounds like an Onion plotline. Two years ago, in the wake of a corruption scandal that sent five lawmakers to jail, Tennessee created a state ethics commission...
- Blog posts 2008-04-21
- Poll: The Right Thing for the Wrong Reason?
- The last two days have drawn some spirited comments and emails about the issue of whether buying a Toyota Prius as a status-symbol, rather than an eco-friendly mode of transport, is right or wrong. You can read about it here and here. I agree with the people...
- Blog posts 2008-04-10
- Poll: Minority Hiring
- Your dilemma: One year ago, your company hired a new vice-president to oversee recruitment and implement a minority hiring initiative. Since then, minorities have accounted for about 40 percent of new hires, though they represent only 20 percent of applicants, and some long-time employees are whispering that better qualified candidates...
- Blog posts 2008-02-05
- Update: Gambling On Business With Friends
- Our poll on how to handle a partner who takes a big gamble on your business has generated some mixed responses, with no clear winner. When you bring personal relationships into starting a business, it appears the old "stick to the deal, no matter how painful it is to the...
- Blog posts 2008-02-21
- Racist Remarks from a Client: Confront or Ignore?
- A recent blog post over in BNET1 about how job candidate interviewees are flunking etiquette 101 - answering cell phones, bringing children along, using profanity - was, shall we say, humorously disturbing. But this bad behavior has a simple solution: don't hire the person. But poor etiquette...
- Blog posts 2008-05-02
- Poll: Staying "Outside the Box" when Parrots Advance
- Today's poll asks how you would handle a mixed signal from your boss. Your Dilemma: Your boss constantly claims he wants "outside the box" thinkers. Yet each time the staff meets to present ideas to him, he always chooses from those pitches that fit inside his own...
- Blog posts 2008-04-04
- Starbucks' Tip Dilemma: Update
- Our poll on whether or not it was acceptable for Starbucks to share its tip pool with supervisors generated some interesting comments, including several from a reader named Robert Chenault. While this poll was not about frivolous lawsuits brought by money-hungry attorneys or the integrity of Starbucks CEO Howard Schultz...
- Blog posts 2008-03-27
- Poll: A Trump-Style Pitch
- Donald Trump has been advertising free training seminars on how to make money from the foreclosures coming out of the subprime mortgage mess, but a Los Angeles Times reporter found that the seminars were nothing more than a "two-hour infomercial" for a three-day workshop Trump sells for $1,495. (The Donald...
- Blog posts 2008-02-12
- Mozilla CEO Bites Apple
- John Lilly, the CEO of open-source giant Mozilla, has called Apple's ethics into question. He claims Apple is sneaking its Safari browser onto PCs by tucking it into a software update for iTunes and Quicktime (when you go to update the two, a box to also download the new Safari...
- Blog posts 2008-03-22
- Retailers Withholding Figures from Investors?
- Monthly sales figures and annual profit forecasts have long been a staple of the information train that retailers supply to investors and Wall Street. But now many large companies - including Starbucks, Macy's, J.C. Penney and CVS - are backing off on one or both of these practices, arguing that...
- Blog posts 2008-04-17
- Ad Exec's Suicide is Blamed on Industry Blogs
- On Feb. 22, Paul Tilley, an ad agency exec at DDB Chicago, committed suicide. Now many are pointing the finger of blame at some advertising blogs that allowed anonymous posters to personally attack Tilley, the man who oversaw the teams that created the "Dell Dude" and the "I'm Lovin It"...
- Blog posts 2008-03-03
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