Wired Inc.

News & Analysis

marketing and wired inc. - All News and Analysis

• Conde Nast Digital Starts Feeding Video Content To Boxee

  PaidContent - 2009-08-25

  Boxee users will now be able to watch video clips from Wired.com like this one on how to set up a chemistry lab in your house and Style.com, as well as Style.com’s photo slideshows. Conde Nast Digital has become the latest media provider to do a content distribution deal...

  Tags: Wired Inc., Video, Streaming Media, Boxee, Conde Nast Digital, Web Site Development, Corporate Communications, Web Technology, Digital Media, Internet, Marketing, Consumer Electronics, Personal Technology, Media & Publishing, Magazines, Social Media, Technologies / Formats, Broadband, Tameka Kee

• Wiredlings Fiercely Debate Whether Their Bible Will Die

  BNET - 2009-05-20

  At the center of a parallel, palpable universe that emerged in the mid-1990s, sits Wired Magazine, as well as its blood child Wired News, though the latter no longer loads in your browser as it was meant to load. (Before I continue, I should issue all sorts...

  Tags: Brand, Wired Inc., Bible, Branding, Marketing, David Weir

• Media Roundup: Wired Editor's New Gig, Judith Miller as Media Pundit, and More

  BNET - 2008-11-10

  Open-source investigations: the new new journalism -- Journalist David Cohn has launched a non-profit project that raises funds from different donors to complete investigative reports on big topics. Journalists can pitch story ideas, as can the general public. Funds are raised on the project's website, Spot.us, and the finished article...

  Tags: Wired Inc., Media, Funds, Advertising & Promotion, Web Site Development, Web Technology, Marketing, Internet, Karen Steen

• What Do Wired, Obama, N.Y. Times, YouTube, and Sam Zell Have in Common?

  BNET - 2008-11-07

  Many media executives, struggling to adapt, continue to focus too much on the tools of new media as opposed to opportunities those tools create.   I'm continuously hearing about how this company or that is going to go "multimedia." Too often, what this means to the exec in question is telling...

  Tags: Mobile, Wired Inc., YouTube Inc., Video, Corporate Communications, Advertising & Promotion, Marketing, David Weir

• The Publisher and his Chocolate Factory

  BNET - 2008-10-17

  So what, you may ask, did your faithful BNET media blogger do today? He toured a chocolate factory; indeed, the only chocolate factory in San Francisco.  Now, even though we cover a fairly wide range of companies in this space, I bet you couldn't have seen this one coming. ...

  Tags: Wired Inc., Media, Louis Rossetto, TCHO, Advertising & Promotion, Social Networking, Blogging, Manufacturing, Web Site Development, Marketing, Online Communications, Internet, David Weir

• Add Highlighter Notes to Web Pages with Wired Marker (Firefox)

  BNET - 2008-08-06

  Wired Marker is a Firefox extension that lets you highlight sections of Web pages for future reference. Indeed, it's akin to running a highlighter over passages in a book, but with a lot more power. The extension adds a Wired Marker sidebar folder to Firefox. After "highlighting"...

  Tags: Web, Mozilla Firefox, Wired Inc., IBM Lotus Notes, Web Page, Wired Marker, Channel Management, Web Browsers, Marketing, Internet, Rick Broida

• Will Wired Magazine Snag Luxury Brands?

  BNET - 2008-08-05

  A story in Ad Age today asks whether Conde Nast-owned magazine Wired can land luxury brands in its ad pages. From the Ad Age piece: [A] few months ago Condé Nast replaced a departing Wired publisher with Chris Mitchell, a former Wired sales guy who had been publisher of...

  Tags: Advertisement, Brand, Wired Inc., Branding, Marketing, Jake Swearingen

• The Wired Media Empire Rises Again

  BNET - 2008-05-20

  The Web isn't old enough for nostalgia yet, you may say, but if there were to be an occasion for such feelings, yesterday might have been the day. Why? The announcement that Conde Nast has at long last reunited the lost siblings of what was once the...

  Tags: Wired Inc., Conde Nast, Channel Management, Branding, Marketing, David Weir

• Zuckerberg Interview Shows It's a Wild, Wired World

  - 2008-03-10

  Yesterday, Facebook founder and CEO Mark Zuckerberg was interviewed on stage at the SXSWi conference by former BusinessWeek journalist and author Sarah Lacy. It didn't go well -- Lacy, who can be a bit of a smarty pants, was channeling her inner David Letterman, asking off-the-wall questions, interrupting Zuckerberg...

  Tags: Jon Greer, Internet, Corporate Communications, Marketing, Channel Management, Web 2.0, Public Relations, Mark Zuckerberg, Wired Inc., Web

• Don't Be Shy About Doing Research on Journalists

  - 2008-01-23

  If you were going in to a major sales meeting, you'd want to know everything possible about the potential customer: their likes and dislikes, their career history, their interests, and so on. It would be no-brainer. And the same is true for most other business meetings with important people...

  Tags: Corporate Communications, Marketing, Blogging, Professional Development, Public Relations, Wired Inc., Journalist, Career, Internet, Jon Greer