marketing and yann gourvennec

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Tara Hunt: The Whuffie Factor

[caption id="" align="alignright" width="200" caption="Tara Hunt"][/caption] Tara Hunt is a name that means a lot to Social Media experts but enterprise marketers should be familiar with her earlier attempts at promoting a new form of marketing philosophy entitled Pinko Marketing, the aim of which was to prolong...

Tags: Social Media, Whuffie Factor, TH, Marketing Research, Marketing, Yann Gourvennec

Blog posts 2009-04-29

6 Steps to Valuable Internet Content

Marketers are now finally waking up to the idea that pre-formatted communications aren't the right way to engage with customers. The marketing department needs to learn how to write valuable content that brings value to website visitors that initiates discussions, questions and comments. here are my tips: Step 1: Short text is a myth Step...

Tags: Web, Search Engine, Visitor, Image, Keyword, Marketers, Internet, Search, Channel Management, Marketing, Yann Gourvennec

Blog posts 2009-06-15

10 Steps for Improving Your SEO

Search Engine Optimisation has become the marketing manager's obsession as more marketing collatoral is published on the Web. The vast majority of Web users reach the information they want through a search engine and many only read the first few results, so it's vital that your entry is the one...

Tags: Search Engine Optimization, Web, Search Engine, Keyword, Search Engine Optimisation, Search, Marketing Research, Marketing, Yann Gourvennec

Blog posts 2009-07-20

Chip Conley: When Social Media Branding Goes Bad

The story about hotelier Chip Conley posting pictures of himself stripped to the waist, previously published on Bnet raises some interesting questions on how personal your online presence should be, if you are associated with a corporate brand. Much as I love social media and the power it gives to...

Tags: Brand, Social Media, Picture, Chip, Branding, Marketing, Yann Gourvennec

Blog posts 2009-11-30

Additional Resources

Five Tips for B2B Social Media Marketing

Business brands using social media are starting to see the benefits. But are there any best practices they can use? Guessing that the average businessperson may not know where to start, George Krautzel and Bill Conn from online agency Toolbox.com have issued a whitepaper on that subject. Here are some ideas: ...

Tags: Social Media, B2B, Transparency, Yann Gourvennec

Blog posts 2009-09-23

7 Reasons Why Executives Hate Social Media

In a previous article about social media, I described the 7 reasons why managers love social media. This instalment focuses on the flip-side of corporate social media perception: "online conversations could be dangerous, we'll lose control of the brand": social media is about clients, employees or members of your eco-system talking to...

Tags: Social Media, Yann Gourvennec

Blog posts 2009-04-14

Don't Believe Everything You Read Online

I've been thinking about how bad information can go global thanks to the internet. Morgan Stanley's July 2009 report, "Media & Internet: How Teenagers Consume Media", is one of the most striking examples of instant information circulation worldwide. This was the report put together by 15-year-old intern...

Tags: Teenager, Revisiting Robson, Internet, Instant Messaging, Online Communications, Yann Gourvennec

Blog posts 2009-11-10

7 Reasons Why Executives Love Social Media

It seems executives fall into one of 2 categories: those who love social media (née Web 2.0) and those who hate it. To many corporates, social media is fascinating, but to others it's a no go area for serious brands. This first of two articles is dedicated to the devotees of social media. ...

Tags: Brand, Social Media, Yann Gourvennec

Blog posts 2009-04-02