Resources

8 Resources for

marketing and youtube video

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BNET Resources

Learn to LiveBlog
Liveblogging was once a nifty way for political and sports bloggers to increase pageviews—readers following along with a speech or game would continually refresh to get a pundit's take on the action. Now, though, the practice has been extended to all sorts of pursuits, and small business conferences and presentations...
Tags: Video, David Goldenberg, Internet, Marketing, Corporate Communications, Conference, YouTube Inc., YouTube Video, Speaker, Blogging
Blog posts 2008-01-07
Warner sells own ads on branded YouTube videos
Warner Music videos are returning to YouTube with extensive branding after YouTube owner Google signed a deal with the record label. Warner’s agreement allows it to sell its own advertising against the videos and take the majority of revenues.  Warner...
Tags: Advertisement, YouTube Video, YouTube Inc., Video, Warner Music Group Corp., Corporate Communications, Marketing, YouTube, Jasper Jackson, Google Inc.
Articles 2009-11-12
Tips For Creating A YouTube Video Resume
YouTube Video Resumes are the latest trend out there to find the perfect job. One of the most important aspects of creating a YouTube resume video is using proper lighting. If your potential employer can not see you, then how do they know if they want to hire you. Another...
Tags: YouTube Video, YouTube Inc., Video, Associated Content, YouTube Video Resumes, Corporate Communications, Marketing
White papers 2007-10-15
Tips On Creating A YouTube Video Resume
Video resumes are one of the hottest new ways to showcase your candidacy for a wide range of jobs. Not only can you describe your qualifications and skills in more detail, but potential employers get a first-hand look at your personality as well. Since an increasing number of people are...
Tags: YouTube Video, YouTube Inc., Video, Associated Content, Corporate Communications, Marketing
White papers 2007-10-12
Maybe You Can Quit Your Day Job By Making YouTube Videos
Or in YouTube producer Michael Buckley's case, you can quit your day job and get a dream job. Buckley quit his job as a music promoter after earning $100,000 from YouTube ads on his a thrice-a-week giddy celebrity rant What The Buck?, he tells NYT. Since he first started...
Tags: Job, Advertisement, YouTube Video, YouTube Inc., Video, Corporate Communications, Marketing, Advertising, Broadband, Companies, Google, YouTube, Entertainment, Media, TV, Cable & Telecom, Social Media, Video Sharing, David Kaplan, Google Inc., comScore Inc.
External links 2008-12-11
Sony renews YouTube video deal
YouTube has renegotiated its global licensing deal with Sony Music, allowing the site to continue hosting the major label's music videos. While the companies are yet to confirm the deal, the new terms are expected to include an upfront payment...
Tags: Sony Corp., YouTube Video, YouTube Inc., Video, Video Site, Corporate Communications, Marketing, Sony Music, YouTube, Andrew McDonald, Google Inc.
Articles 2009-02-13
Warner signs YouTube video deal - Rumour
Warner Music Group has reportedly signed a deal with YouTube to bring music videos from artists such as U2 and Madonna back to the video-sharing website. The videos were removed from the site in December following a row over royalty payments. ...
Tags: YouTube Video, YouTube Inc., Video, Warner Music Group Corp., Music Video, Ad Revenue, Corporate Communications, Sales Strategy, Marketing, Sales, YouTube, Vevo, Sarah Vizard
Articles 2009-09-27
Merck's Kevin Nalty Made Fun of ADHD in YouTube Video
Merck dermatology marketing director Kevin Nalty's week seems to be getting worse: After he was "outed" as the author of hundreds of comedic YouTube videos -- including one titled "Farting in Public" -- Pharma Marketing Blogger John Mack has located one in which he makes fun of ADHD video below....
Tags: YouTube Video, Merck & Co. Inc., YouTube Inc., Video, Corporate Communications, Marketing, Jim Edwards
Blog posts 2009-05-07

Additional Resources

YouTube and the Nine Dwarfs
There's a gorilla in most market segments, of course, even those that rely on guerrilla marketing, and online video is no exception. Thus, despite competition from every angle, Google's YouTube continues to dominate its space to a significant degree. The most recent ComScore figures indicate that YouTube has just over...
Tags: YouTube Inc., Video, Corporate Communications, Marketing, David Weir
Blog posts 2009-01-05
YouTube and Video Optimization: SES Chicago Preview
Listen to my interview with Greg Jarboe, Video SEO expert and author of "YouTube Marketing – an Hour a Day," who will be speaking on YouTube and video optimization at the Search Engine Strategies conference on December 7th, 2009, at the Hilton Hotel in downtown Chicago. Greg shares some special insights...
Tags: Video, YouTube Inc.
News items 2009-11-26
Online Video in Affiliate Marketing â The Vast, Untapped Domain?
To coincide with my own speaking event at the Search Engine Strategies Chicago conference on Dec 9th, I interview Shawn Collins, co-founder of the Affiliate Summit, the leading industry conference for affiliate marketing, author of Successful Affiliate Marketing for Merchants, and publisher of the Affiliate Tip blog. Shawn happens to...
Tags: Video
News items 2009-12-03
Q&A: Merck's Kevin Nalty, YouTube Star, Explains Why He Quit
Kevin Nalty was Merck's consumer product director on Propecia until last week when he quit after a series of videos he posted on YouTube drew too much attention to the drug company. The move came after it emerged that he was “Nalts,” the creator of a YouTube video titled “Farting...
Tags: Merck & Co. Inc., YouTube Inc., Video, Propecia, KN, Corporate Communications, Marketing, Jim Edwards
Blog posts 2009-05-27
Attract Guests to Your Hotel by Producing Video Content Related to Travel
Attract Guests to Your Hotel by Producing Video Content Related to Travel Hotels and other brands can reach their target audience by providing them with helpful information or interesting content they are looking for, whether it be through videos or articles. The content you create doesn't always have to be...
Tags: Video
News items 2009-12-02
5 Tips for Using Video to Grow Your Business in 2010
Patrick Moran is chief strategy officer at Fuze Box , the company behind Fuze Meeting . He was also chief marketing officer at Mzinga, a leading social media and white label community provider, and led online marketing at Cisco WebEx. Fuze Box is one of the leading...
Tags: Video
News items 2009-12-09
Time Warner Will Put Clips On YouTube
YouTube’s plans to up the amount of premium content on its site got a big boost Wednesday, as Time Warner (NYSE: TWX) agreed to put content from a wide range of clips from its TV shows and movies on the video site. Walt Disney (NYSE: DIS) reached a similar...
Tags: Time Warner Inc., Advertisement, YouTube Inc., Corporate Communications, TVs, Tv & Home Theater, Marketing, Personal Technology, Home Entertainment, Joseph Tartakoff
External links 2009-08-19
Merck's Kevin Nalty Now Just Video Blogging Compulsively
When Merck dermatology marketing director Kevin Nalty was exposed as the purveyor of a wildly popular YouTube video consisting entirely of one long fart joke, you could have expected him to take a low profile. Drug companies tend not to have much of a sense of humor. ...
Tags: Merck & Co. Inc., YouTube Inc., Video, Corporate Communications, Marketing, Jim Edwards
Blog posts 2009-05-13
How Can the Largest Music Video Site Not Have Guns N' Roses?!?
When I'm not railing against the volume of the dishwasher or bemoaning the way Junior practically lives on that beeping and booping cellphone of his, I totally rock. You can often catch me at concerts, cautiously bobbing my earplugged head to the rhythms of an act whose best moments were...
Tags: Video, artist, YouTube Inc., Music Video
News items 2009-12-17
Fliqz CEO Discusses State of Online Video Industry
When a fellow named Adam Wilbur won Major League Baseball's promotional contest celebrating the 100th anniversary of the song, "Take Me Out to the Ballgame," last year, he got to lead the crowd at the All Star Game in Yankee Stadium in the singing ritual that occurs in...
Tags: Industry, Online Video, Video, Corporate Communications, Marketing, David Weir
Blog posts 2009-08-21
Mashable's Weekly Guide to Social Media Conferences and Events
It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
Tags: Social Media
News items 2009-10-19
Mashable's Guide to Jobs in Social Media & Marketing
If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
Tags: Social Media, Computer Associates International Inc., Opportunity
News items 2009-10-22
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