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- Learn to LiveBlog
- Liveblogging was once a nifty way for political and sports bloggers to increase pageviews—readers following along with a speech or game would continually refresh to get a pundit's take on the action. Now, though, the practice has been extended to all sorts of pursuits, and small business conferences and presentations...
- Blog posts 2008-01-07
- Tips For Creating A YouTube Video Resume
- YouTube Video Resumes are the latest trend out there to find the perfect job. One of the most important aspects of creating a YouTube resume video is using proper lighting. If your potential employer can not see you, then how do they know if they want to hire you. Another...
- White papers 2007-10-15
- Tips On Creating A YouTube Video Resume
- Video resumes are one of the hottest new ways to showcase your candidacy for a wide range of jobs. Not only can you describe your qualifications and skills in more detail, but potential employers get a first-hand look at your personality as well. Since an increasing number of people are...
- White papers 2007-10-12
- Maybe You Can Quit Your Day Job By Making YouTube Videos
- Or in YouTube producer Michael Buckley's case, you can quit your day job and get a dream job. Buckley quit his job as a music promoter after earning $100,000 from YouTube ads on his a thrice-a-week giddy celebrity rant What The Buck?, he tells NYT. Since he first started...
- External links 2008-12-11
- Sony renews YouTube video deal
- YouTube has renegotiated its global licensing deal with Sony Music, allowing the site to continue hosting the major label's music videos. While the companies are yet to confirm the deal, the new terms are expected to include an upfront payment...
- Articles 2009-02-13
- Warner signs YouTube video deal - Rumour
- Warner Music Group has reportedly signed a deal with YouTube to bring music videos from artists such as U2 and Madonna back to the video-sharing website. The videos were removed from the site in December following a row over royalty payments. ...
- Articles 2009-09-27
- Merck's Kevin Nalty Made Fun of ADHD in YouTube Video
- Merck dermatology marketing director Kevin Nalty's week seems to be getting worse: After he was "outed" as the author of hundreds of comedic YouTube videos -- including one titled "Farting in Public" -- Pharma Marketing Blogger John Mack has located one in which he makes fun of ADHD video below....
- Blog posts 2009-05-07
Additional Resources
- YouTube and the Nine Dwarfs
- There's a gorilla in most market segments, of course, even those that rely on guerrilla marketing, and online video is no exception. Thus, despite competition from every angle, Google's YouTube continues to dominate its space to a significant degree. The most recent ComScore figures indicate that YouTube has just over...
- Blog posts 2009-01-05
- Q&A: Merck's Kevin Nalty, YouTube Star, Explains Why He Quit
- Kevin Nalty was Merck's consumer product director on Propecia until last week when he quit after a series of videos he posted on YouTube drew too much attention to the drug company. The move came after it emerged that he was “Nalts,†the creator of a YouTube video titled “Farting...
- Blog posts 2009-05-27
- Time Warner Will Put Clips On YouTube
- YouTube’s plans to up the amount of premium content on its site got a big boost Wednesday, as Time Warner (NYSE: TWX) agreed to put content from a wide range of clips from its TV shows and movies on the video site. Walt Disney (NYSE: DIS) reached a similar...
- External links 2009-08-19
- Merck's Kevin Nalty Now Just Video Blogging Compulsively
- When Merck dermatology marketing director Kevin Nalty was exposed as the purveyor of a wildly popular YouTube video consisting entirely of one long fart joke, you could have expected him to take a low profile. Drug companies tend not to have much of a sense of humor. ...
- Blog posts 2009-05-13
- Fliqz CEO Discusses State of Online Video Industry
- When a fellow named Adam Wilbur won Major League Baseball's promotional contest celebrating the 100th anniversary of the song, "Take Me Out to the Ballgame," last year, he got to lead the crowd at the All Star Game in Yankee Stadium in the singing ritual that occurs in...
- Blog posts 2009-08-21
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
- Mashable's Guide to Jobs in Social Media & Marketing
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-10-22
- Marketing on a Microscopic Budget
- Marketing on a Microscopic BudgetMarketing on a Microscopic BudgetIs there a way to understand out of the 3000 viewers, how many fit your target profile?RE: Marketing on a Microscopic BudgetAt first glance, it does sound like a great idea. However, the fact remains that if the 3000 viewers of the...
- Discussion threads 2007-02-13
- Phoenix Marketing Firm, Off Madison Ave, Goes Live and Online to Attract Marketing Candidates
- In its constant quest to embrace new ideas and leverage every medium, Off Madison Ave, a full-service Phoenix marketing communications firm, turned to social media applications to attract new candidates looking for marketing jobs in Phoenix, Arizona to add to its growing staff. The agency posted an unrehearsed,...
- Research articles 2007-12-11
- Disney Might Not Mind If You Make a Hannah Montana Video
- This seems as appropriate a topic for a post as any for the last weekend in August: that the Walt Disney Co. apparently has no problem with this YouTube video showing a group of gay men cavorting to the Miley Cyrus/Hannah Montana video "Party in the USA." This was reported...
- Blog posts 2009-08-29
- TaxBrain.com(R) "Stolen NASCAR" Viral Video Steals the Show at Affiliate Summit West!
- TaxBrain.com® ( http://www.taxbrain.com ) stole the show at the just-concluded 2007 Affiliate Summit West ( http://www.affiliatesummit.com ) when Todd Taylor, TaxBrain.com's Director of Affiliate Marketing and a featured speaker, demonstrated how a viral video about a "stolen" NASCAR racer hit the media, posting more than $1.8 million in TV time...
- Research articles 2007-02-01
- Viral View: Social Technographics: Are you keeping up with your online audience?
- They create a Facebook group and upload a video every now and then. This approach generally leads to mediocre results. Instead, a better way to go about it is starting out with your target audience in mind. Companies should find out what online activities their target audience engages in and...
- News items 2009-11-05
- Web 2.0 as a Sales Tool...Not!
- A great truism of writing about business and technology is that whenever you try to inject sanity into the discussion of some over-hyped techno-fad, somebody is virtually guaranteed to respond with computer industry conventional wisdom. Earlier this week, I posted a criticism of Web 2.0. (It's HERE.) ...
- Blog posts 2007-11-09
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