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	<title><![CDATA[marketing article bank Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing article bank]]></description>
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		<title><![CDATA[Quick Query: Shopping Cart Developer on PCI Compliance]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/news-analysis/quick-query-shopping-cart-developer/20835/]]></link>
		<description><![CDATA[November 16, 2009 · by Practical eCommerce Staff Editor's note: Payment Card Industry compliance is a requirement for ecommerce merchants. In an email to Practical eCommerce, PCI Security Standards Council General Manager Bob Russo stated, "All businesses that accept credit card data must be compliant with the DSS (Data Security...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Tue, 17 Nov 2009 23:56:53 -0800</pubDate>
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		<title><![CDATA[Senate Panel Slams Web Sales Tactics]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/senate-panel-slams-web-sales/20756/]]></link>
		<description><![CDATA[Commerce Committee fingers Affinion, Vertrue, and Webloyalty and their e-commerce partners as engaging in aggressive and misleading online sales tactics that have resulted in more than $1 billion in revenue.Three Internet companies -- Affinion, Vertrue, and Webloyalty -- and their e-commerce partners have earned more than $1.4 billion in revenue...]]></description>
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		<pubDate>Tue, 17 Nov 2009 12:42:27 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/u.s.+senate.html"><![CDATA[U.S. Senate]]></category>
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		<title><![CDATA[Five Media Deals I'd Like To See Happen In 2010, Round 2]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-five-media-deals-id-like-to-see-happen-in-2010-round-2%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Mark May is a principal and senior internet and digital media research analyst at Needham & Company, LLC, a full-service growth-company investment bank.Ken Sonenclar&#8217;s Leading Voices piece on Thursday titled &#8220;Five Media Deals I&#8217;d Like To See Happen In 2010&#8221; was thoroughly thought-provoking. Here are my own thoughts around...]]></description>
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		<pubDate>Fri, 13 Nov 2009 17:01:14 -0800</pubDate>
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		<title><![CDATA[Handmark is "Under the Hood" As Media Goes Mobile]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10003882/handmark-is-under-the-hood-as-media-goes-mobile/]]></link>
		<description><![CDATA[If media companies were automobiles, most of them should be racing as fast as possible toward the new world of networked mobile devices -- a technological opportunity that promises to utterly transform the industry over the next few years.    As the media companies enter this race, a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 25 Aug 2009 16:39:42 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/media+company.html"><![CDATA[Media Company]]></category>
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		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
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		<title><![CDATA[Yahoo to Buy Arab Portal Maktoob.com to Reach The Middle East]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/yahoo-buy-arab-portal-maktoobcom/9089/]]></link>
		<description><![CDATA[Yahoo agreed to acquire leading Arabic portal Maktoob.com for an undisclosed sum. Maktoob boasts more than 16.5 million unique users, or a third of the total users in the Middle East. Yahoo plans to offer Arabic versions of the Yahoo home page, Yahoo Search, Yahoo Messenger and Yahoo Mail, and...]]></description>
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		<pubDate>Tue, 25 Aug 2009 08:21:25 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
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		<title><![CDATA[The Marketeers Have Finally Gone Insane]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=4748]]></link>
		<description><![CDATA[It's official.Â  The brand marketeers have gone totally off the twist.Â  Call the men in white coats.    For decades, brand marketeers have hosted corporate events.Â  These events are supposed to build good will among the customer base, but in fact are colossal wastes of money, with unmeasurable...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 13 Aug 2009 11:15:07 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bank.html"><![CDATA[Bank]]></category>
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		<title><![CDATA[Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan]]></title>
		<link><![CDATA[http://industry.bnet.com/travel/news-analysis/lessons-field-effective-sales-management/6922/]]></link>
		<description><![CDATA[Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan 'The budget evolved from a management tool into an obstacle to management.' Frank C. CarlucciCarlucci has had a very diverse career, having served as US...]]></description>
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		<pubDate>Mon, 10 Aug 2009 11:08:10 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
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		<title><![CDATA[Will Merrill’s “Thundering Herd” Stampede After Leader Quits?]]></title>
		<link><![CDATA[http://industry.bnet.com/financial-services/news-analysis/stampede-leader-quits/6068/]]></link>
		<description><![CDATA[Bank of America CEO Ken Lewis is now waving the red flag in front of Merrill Lynch's "Thundering Herd" of 17,000 brokers. Bob McCann, the 26-year Merrill veteran who oversaw the brokerage force, will leave the combined Bank of America-Merrill Lynch. For those who know Merrill well, it is a...]]></description>
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		<pubDate>Fri, 07 Aug 2009 17:07:25 -0700</pubDate>
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		<title><![CDATA[B-School Buzz: Business Ethics, Curriculum Changes at Chicago Booth and More]]></title>
		<link><![CDATA[http://blogs.bnet.com/mba/?p=443]]></link>
		<description><![CDATA[Stacy Blackman's Weekly Roundup of B-School Intelligence    'Business ethics'...oxymoronic or no? -- R. Edward Freeman, director of the Olsson Center for Applied Ethics at Virginiaâ€™s Darden School of Business, had a lot to say about the state of business ethics today in Emily Badger's recent piece for...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 13 Mar 2009 09:32:35 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/mba.html"><![CDATA[MBA]]></category>
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		<category domain="http://resources.bnet.com/topic/business+ethics.html"><![CDATA[Business Ethics]]></category>
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		<title><![CDATA[Bank of America/CountryWide Claims Its Ads Were Mostly Lies]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000533/bank-of-americacountrywide-claims-its-ads-were-mostly-lies/]]></link>
		<description><![CDATA[CountryWide, the subprime mortgage lender acquired by Bank of America, has repeatedly said in ads and in Congressional testimony that it wanted to work with homeowners whose payments had gotten beyond them. But a lawsuit in New Hampshire claims those promises are false and that anyone trying to reorganize payments...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 20 Jan 2009 21:08:05 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bank.html"><![CDATA[Bank]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[In Dicey Times, Will Humor Comfort Leery Bank Patrons?]]></title>
		<link><![CDATA[http://industry.bnet.com/financial-services/1000245/in-dicey-times-will-humor-comfort-leery-customers/]]></link>
		<description><![CDATA[In a bleak holiday season marked by employee layoffs, runaway foreclosures, and an ongoing bank crisis, some financial services firms are putting a humorous spin into their advertising. The idea may be to engage with frustrated consumers by giving them a chuckle, but such a lighthearted approach will more likely...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 23 Dec 2008 12:18:50 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bank.html"><![CDATA[Bank]]></category>
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		<category domain="http://resources.bnet.com/topic/karen+epper+hoffman.html"><![CDATA[Karen Epper Hoffman]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">WM</category>
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		<title><![CDATA[Jackson Hewitt Prepares for 2009 Tax Season]]></title>
		<link><![CDATA[http://blogs.bnet.com/secdocuments/?p=176]]></link>
		<description><![CDATA[Despite popular thinking on the certainty of taxes, recent filings with the SEC suggest even Jackson Hewitt Tax Service JHIÂ -- and its business partners -- is taking a cautious approach to the coming year.Â  The No. 2 U.S. tax return preparer, which competesÂ with H&R Block,Â  has reworked agreements with its...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 04 Dec 2008 12:28:54 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/jackson+hewitt.html"><![CDATA[Jackson Hewitt]]></category>
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		<category domain="http://resources.bnet.com/topic/republic+bank+%2526+trust+co..html"><![CDATA[Republic Bank & Trust Co.]]></category>
		<category domain="http://resources.bnet.com/topic/10-q+detective.html"><![CDATA[10-Q Detective]]></category>
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		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/david+phillips.html"><![CDATA[David Phillips]]></category>
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	<item>
		<title><![CDATA[Hoffman/Lewis CEO Can't Stop Cursing and Swearing on His Blog]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000348/hoffmanlewis-ceo-cant-stop-cursing-and-swearing-on-his-blog/]]></link>
		<description><![CDATA[Hoffman/Lewis in San Francisco and St. Louis promises on its web site to "get beyond the fleeting trends, false goals, and dreadful jargon of contemporary advertising." But a look at the blog of its CEO, Bob Hoffman pictured, shows that 'getting beyond the jargon' seems to mean dropping the F-bomb...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 20 Nov 2008 09:15:55 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/bob+hoffman.html"><![CDATA[Bob Hoffman]]></category>
		<category domain="http://resources.bnet.com/topic/budweiser.html"><![CDATA[Budweiser]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Bilski Decision Leaves Business Method Patents in Dire Straits]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/1000506/bilski-decision-leaves-business-method-patents-in-dire-straits/]]></link>
		<description><![CDATA[Today the U.S. Court of Appeals for the Federal Circuit CAFC affirmed a previous ruling in the In Re Bilski case, striking down many if not most business method patents and setting the stage for a likely appeal to the Supreme Court. At stake is whether companies will be able...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 30 Oct 2008 14:08:18 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/patent.html"><![CDATA[Patent]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+supreme+court.html"><![CDATA[U.S. Supreme Court]]></category>
		<category domain="http://resources.bnet.com/topic/business+method+patent.html"><![CDATA[Business Method Patent]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
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		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
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		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
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	<item>
		<title><![CDATA[Investing in the IT That Makes a Competitive Difference]]></title>
		<link><![CDATA[http://www.bnet.com/2439-13238_23-210144.html]]></link>
		<description><![CDATA[              It's not just you. It really is getting harder to outpace the other guys. Since the mid-1990s, competition in the U.S. economy has accelerated to unprecedented levels. The engine behind this hypercompetition: IT. Thanks to powerful...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 18 Jul 2008 10:08:53 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/erik+brynjolfsson.html"><![CDATA[Erik Brynjolfsson]]></category>
		<category domain="http://resources.bnet.com/topic/andrew+mcafee.html"><![CDATA[Andrew McAfee]]></category>
		<category domain="http://resources.bnet.com/topic/in+brief.html"><![CDATA[In Brief]]></category>
		<category domain="http://resources.bnet.com/topic/harvard+business+review.html"><![CDATA[Harvard Business Review]]></category>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
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	<item>
		<title><![CDATA[Think before you target.(MAILBOX)(marketing home loans)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6632/is_200804/ai_n26408602]]></link>
		<description><![CDATA[Q My bank wants to do a targeted mailing advertising home loans to  a select a group of people, based on certain criteria such as assets.  Is there anything we should consider before doing this?    A First, consider whether the targeting wiLL excLude people con...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Apr 2008 23:59:59 -0700</pubDate>
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		<title><![CDATA[Why MBAs Need More Than Business]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13606-0.html?forumID=1&threadID=1768&messageID=7970&start=0]]></link>
		<description><![CDATA[Why MBAs Need More Than BusinessMBA = Trade SchoolInteresting points. I think that, even though one may get one's MBA at a prestigious university, it's still essentially a trade school education, no more ennobling, in the end, than dental assisting college or welding school. That said, I'm not sure the...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 22 Feb 2008 16:29:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/mba.html"><![CDATA[MBA]]></category>
		<category domain="http://resources.bnet.com/topic/mbas+need.html"><![CDATA[MBAs Need]]></category>
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		<title><![CDATA[Keep Your Company Strong in a Slow Market]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-189346.html]]></link>
		<description><![CDATA[Every company needs to change its tactics during an economic  slowdown. Here's how the smart ones survive.   How Banks Pulled Through the 2001 Recession      Source: Federal Reserve Bank of New York         Financial institutions came...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 22 Feb 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/imf.html"><![CDATA[IMF]]></category>
		<category domain="http://resources.bnet.com/topic/working+capital.html"><![CDATA[Working Capital]]></category>
		<category domain="http://resources.bnet.com/topic/managerial+accounting.html"><![CDATA[Managerial Accounting]]></category>
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		<category domain="http://resources.bnet.com/topic/recession.html"><![CDATA[Recession]]></category>
		<category domain="http://resources.bnet.com/topic/recession+proof.html"><![CDATA[Recession Proof]]></category>
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		<title><![CDATA[Porter's Five Forces 101]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13606-0.html?forumID=1&threadID=1727&messageID=7732&start=0]]></link>
		<description><![CDATA[Porter's Five Forces 101RE: Porter's Five Forces 101JennaIn the UK the big finance houses demand market analyses based on Porter's five forces and other models as part of any submission for funding.Whether it is a good, bad or indifferent model is irrelevant. What it does is to focus your thinking...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Sun, 17 Feb 2008 15:12:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/porter+five+forces.html"><![CDATA[Porter five forces]]></category>
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		<title><![CDATA[Using Your Network to Market Your Personal “Brand”]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13070_23-95612.html]]></link>
		<description><![CDATA[Relationships form the foundation of business. Building strong and meaningful business relationships paves a pathway to success in the long term. Consider the following questions as you prepare to network and market yourself:What personal or professional goals are you striving to reach when networking?Which of your strengths are the right...]]></description>
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		<pubDate>Tue, 13 Nov 2007 15:02:17 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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