Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Is a Marketing Background Useless on the Web?
- Is a Marketing Background Useless on the Web?RE: Is a Marketing Background Useless on the Web?Perhaps qualified...a TRADITIONAL marketing background may be dead on the web, but the same principles still apply - just in condensed time frames now: be inquisitive and put yourself in others' shoes, have objectives and...
- Discussion threads 2008-08-14
Additional Resources
- Is a Marketing Background Useless on the Web?
- In the world of online "fast media", having a marketing background only gets in the way of effective advertising. So writes Jeff Stibel, entrepreneur and brain scientist, on Harvard Business Publishing. "With the ability to track changes in real-time, you no longer need to think through...
- Blog posts 2008-08-14
- Really Useful Marketing Rules
- Really Useful Marketing RulesAnd the Band Played On.Great post Geoff, I really got some laughs from this one; I've seen many instances where time is wasted to make a process for making the process. The problem is not the process it's the gigantic iceberg you just ran the campaing...
- Discussion threads 2007-05-21
- Direct Marketing Beginners: What You Need To Know
- If a person is new to direct marketing, he needs a quick course on the basics, because a lot of what's involved in direct marketing seems to defy ordinary common sense. This article is designed to help marketers who do not have direct response experience, as well as entrepreneurs who...
- White papers 2003-01-01
- Organizing a Successful Agricultural Direct Marketing Workshop
- Although marketing is essential for successful farming operations, the information, training and technical assistance that producers need are not readily available. Few agricultural professionals who provide assistance to producers have marketing background or experience. Developing local demand for agricultural products has not been a high priority in most states. However,...
- White papers 2003-10-27
- Siliconix boosts marketing organization with new vice president
- SANTA CLARA, Calif.--BUSINESS WIRE--Nov. 21, 1994--Siliconix (NASDAQ:SILI) announced Monday that Tom Simmons has joined the company as vice president of marketing, reporting to Richard J. Kulle, president and chief executive officer. "With his extensive marketing background, Tom will bring to Siliconix the knowledge and ability to effectively...
- Research articles 1994-11-21
- Sales is essential, Marketing is not.
- Marketing folk continue to throw brickbats at sales pros. The latest salvo came from BNET's new PR blogger Van Travis, whose post Bad Marketing Follows Bad Sales trots out the traditional complaints. According to Van, many if not most sales pros are: Uncommunicative. They "spend so much time...
- Blog posts 2007-07-19
- Bonney new director of Fox marketing group.(People in Licensing)(Tamilyn Bonney joined 20th Century Fox Licensing and Merchandising.)(Brief Article)
- Los Angeles -- Veteran marketing executive Tamilyn Bonney has been named director of retail marketing at 20th Century Fox Licensing and Merchandising. Bonney, who has a background in major retail sales and marketing, will be responsible for t ...
- Research articles 2005-01-03
- Useless? Online Marketers Fight Back!
- My recent post Is a Marketing Background Useless on the Web? received articulate and heated discussion from people obviously in the business. Many of the responders agreed that a marketing background provides basic fundamental skills that apply across a range of media, including the Web, and that cross-discipline teams can...
- Blog posts 2008-08-19
- Wanna be CEO? Learn to Sell!
- Wanna be CEO? Learn to Sell!MBAsFunny, isn't it, that most MBA programs don't include any courses in sales.I disagree-selling is essential!What you say is true-having the ability to sell is not the key ingredient. But you cannot succeed without that abillity! What ever the product, service or idea...you...
- Discussion threads 2007-11-19
- Q & A: Cosmetics International talks to Karen Hendry, marketing director, Crabtree & Evelyn.(PEOPLE)(Interview)
- How long have you worked for the company and what is your background in the industry? I came to Crabtree & Evelyn a year ago from a background in fashion and beauty pr and marketing. I worked at UK high street store Oasis, was...
- Research articles 2005-11-04
- Let’s Fix Marketing. For Good.
- In business-to-business (B2B) firms, the legendary conflict between sales and marketing stems from a difference of opinion about what marketing should be doing. Most marketing professionals believe that they should primarily be concerned with market research, building brand equity and creating marketing materials. Most sales professionals believe that...
- Blog posts 2007-05-09
- How Technology Killed Marketing
- Time was that marketing was glamorous. The heyday of marketing can be viewed every week in the television show Mad Men. In that glamorous world, the marketeer represented by the quintessential ad exec is a master of the universe. In that world, marketing...
- Blog posts 2008-12-11
- SPAM Stinks But Marketing is Clueless
- My recent post "Poll: Promo Items as Sales Tools" spawned a comment from a marketing guy which truly made me cringe. But before I get to the substance of that comment, I want to go over the self-promoting advertisement that the writer included...
- Blog posts 2009-01-08
- Marketing for Small Businesses
- This webcast discusses about marketing and why small business owners are not good at it. They talk about what a critical role marketing is and how small business owners can do to be better at it. The small business owner take Marketing as a nebulous term without a background, they...
- Webcasts 2003-08-06
- Building Business-to-Business Marketing Skills to Increase Your Company's Sales
- Selling complex products in business-to-business markets requires a completely different approach than the emotion-based marketing techniques used by multi-billion dollar consumer goods companies to sell toothpaste or laundry soap. As a result, many marketing managers are insufficiently prepared to plan, execute, and manage marketing programs for companies selling their products...
- White papers 2005-07-18
- World's Most Clueless Marketing Group?
- Regular readers of this blog know that I'm critical of marketing groups that don't pull their weight. I thought it would be interesting to share a recent, real-life experience that, for me, illustrates exactly how absurd some marketing organizations can get. First some background. As...
- Blog posts 2007-09-11
- Teleological Reasoning and Knowledge Generation in Marketing Theory: Observations and Recommendations
- The practice and sociology of theorising is one of the marketing discipline's most marginal specialties, yet its epistemological and methodological underpinnings including the morphology of explanations have very substantial bearing upon the nature and scope of marketing theory in general. While much of the use of philosophy of science was...
- White papers 2001-03-01
- Virtual Silicon Appoints John Ford Vice President of Marketing
- Business Editors SUNNYVALE, Calif.--BUSINESS WIRE--May 14, 2001 Virtual Silicon Technology, Inc., a leader in semiconductor intellectual property, today named John Ford as vice president of marketing. Ford will be responsible for worldwide marketing operations, including strategic planning, product marketing, and marketing communications, partnerships and e-business. Ford came...
- Research articles 2001-05-14
- Internet Marketing and Society
- Modern marketing starts with the first impression of the product or service that will be exchanged. It includes making choices about how to develop or present that product or service and then considers the support required after the sale is made. The use of the internet, including internet marketing, has...
- White papers 2000-10-01
- << Previous
- page 1 of 1
- Next >>
