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- Put Your Money Where the Value Is
- Marketing budgets are under increasing scrutiny and executives are being asked to contribute more to the sales effort. But, the tried and true marketing vehicles that have been effective in the past are not delivering the same results. Marketing executives are struggling to identify the programs which will produce the...
- White papers 2004-07-01
- How Will Your Marketing Strategy Change in 2009?
- How are your business’s advertising and marketing departments planning to cope with the expected squeeze? If your company is like most, ad and marketing department budgets are among the first to get the axe, although some business thinkers believe a downturn is the time to turn kick up the marketing...
- Blog posts 2008-10-20
Additional Resources
- Marketing Budget Plan
- This template helps you to plan your marketing budget. By filling in the planned amounts in each of the template cells, you can easily forecast what type of budget you need for marketing. The formulas also automatically update the totals for each section, as well as maintain a running total...
- Tools & templates 2004-04-02
- SAMSUNG INCREASES MARKETING BUDGET FOR INDONESIAN MARKET.
- JAKARTA, Jan 5 Asia Pulse - PT Samsung Electronics Indonesia has increased its marketing budget to promote its products in the local market, as it is striving to become the top brand here for electronics and information technology products. JAKARTA, Jan 5 Asia Pulse...
- Research articles 2004-01-05
- Adobe System to pump up marketing budget to boost sales, BUSINESS TIMES
- Business Times Malaysia 02-02-2001 ADOBE Systems Inc will continue to pump in a sizable amount of its marketing budget for the South-East Asia region into Malaysia to boost sales of its offerings in the country. Last year, the...
- Research articles 2001-02-02
- USPS PLANS $200 MIL-PLUS REVIEW: MARKETING BUDGET CUT BY $50 MIL; A SHAKY Y&R VOWS FIGHT FOR ITS BIZ.(United States Postal Service; Young and Rubicam)
- The U.S. Postal Service, facing an expected shortfall in revenue, is cutting its marketing budget by $50 million and readying a review of the government's biggest ad account. The U.S. Postal Service, facing an expected shortfall in revenue, is cutting its marketing budget by...
- Research articles 1999-04-19
- Quarterly Marketing Budget
- This template is a marketing budget for each quarter. It shows the expenditures for each major marketing function (Advertising, Promotion, Marketing Research, etc.) and the percentage those expenditures represent to the total marketing expenses for the quarter. The percentage shown for each specific expense is the percentage that the expense...
- Tools & templates 2007-09-01
- Channel Marketing Budget
- This template helps to decide how much you want to spend on your marketing channel activities. Along with the overall marketing budget, this template takes into account different pricing and discounting scenarios, revenue, and sales forecasts for your overall business and for specific channels.
- Tools & templates 2004-07-21
- Coke Vows New Sports Drink 'War' For Would-be Gator-Slayer Powerade - Coca-Cola Co. to boost marketing budget for Powerade as it hopes to take share from Gatorade - Brief Article - Statistical Data Included
- Coca-Cola has vowed to boost the marketing budget for Powerade, its bulwark against category-dominating Gatorade, with the first leg of its new push due next month with an under-the-cap promotion tied with ESPN's SportsCenter and the NHL.
- Research articles 2001-03-12
- A&W boosts marketing budget, spotlights launch of new burger line
- FARMINGTON HILLS, MICH. -- A&W Restaurants Inc. boosted its annual marketing budget to $12 million, a 20-percent hike from the amount one year ago. It will focus its efforts in the coming months on supporting the launch of its new "bigger-burger" line. At the same time it plans to...
- Research articles 2000-02-14
- Marketing Through a Downturn | BTalk Australia
- (8min 57) When economic times are tough there's a tendency for people to slash their marketing budgets. On today's BTalk Australia Michelle Gamble, a director at Marketing Angels, tells Phil Dobbie that this might be the wrong thing to do. Instead use the downturn as an opportunity to grab more...
- Blog posts 2009-01-26
- Should You Up Your Marketing During a Recession?
- If the U.S. economy is about to take a dirt nap for a quarter or four, time to cut marketing budget, right? Not necessarily, according to a 2005 report out of Penn State's Smeal College of Business, “Turning adversity into advantage: Does proactive marketing during a recession pay off?†I...
- Blog posts 2008-02-06
- Mashable's Guide to Social Media & Web Marketing Jobs
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-11-25
- Manufacturers Shift Marketing Dollars Online
- NEW YORK While you may think of the manufacturing sector as "old economy," it's increasingly "new economy" in the way it conducts its marketing efforts. That's one conclusion to be drawn from a new GlobalSpec report that analyzes polling during the first quarter among marketing and sales professionals at manufacturing...
- News items 2009-08-17
- Fighting a Recession With Word-of-Mouth Marketing
- Is there any cheaper marketing strategy than word-of-mouth? You get people talking, and they go out and sell your product or service for you. Perfect for recessionary times. Of course, it's not nearly that simple or necessarily that effective, but it certainly can be a frugal way...
- Blog posts 2008-10-23
- 500% growth by 2005; Forrester predicts online marketing will hit $10B mark.(Brief Article)
- B-to-b online marketing spending will reach $10.1 billion by 2005 and account for 20% of the average corporation's marketing budget, predicts an "eBusiness Network Marketing" report to be issued this week by Forrester Research Inc. B-to-b online marketing spending will reach $10.1 billion by...
- Research articles 2000-09-25
- Marketing on a Microscopic Budget
- One of the big challenges that young companies face is how to let the world know about their great product or service. When the company is well funded and the founding team has the wisdom to plan for their big marketing push, there are generally funds available to run...
- Blog posts 2007-02-08
- Marketing on a Microscopic Budget
- One of the big challenges that young companies face is how to let the world know about their great product or service. When the company is well funded and the founding team has the wisdom to plan for their big marketing push, there are generally funds available to run...
- Blog posts 2007-02-08
- Budget breakdown: the $30M question. (advertising budget for VH1's "Hard Rock Live Presented by Pontiac Sunfire)
- In March, VH1 will debut Hard Rock Live Presented by Pontiac Sunfire, backed by a marketing budget officially announced at an eye-popping $30 million. But what does that figure really mean? How is it valued? The enormous sum of $30...
- Research articles 1997-01-20
- Fox's Biscuits shifts marketing online as overall budget triples
- Fox's Biscuits has revealed plans to shift more of its marketing budget online next year following its recent decision to triple its overall annual marketing spend to 3m [pounds sterling]. The company said it wants to step up its digital focus as part of a broader marketing strategy...
- Research articles 2004-10-21
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