Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Economic Conditions Force 27% To Put Homeowner Plans on Hold
- Marketing Charts submits: More than one-quarter (27%) of American homeowners say that the current economic environment is causing them to put their plans to buy a new or existing home on hold, according to pdf a new Ipsos Public Affairs poll conducted on behalf of Realogy. click...
- External links 2008-11-17
- Planned Holiday Spending Down 5%
- Marketing Charts submits: Planned holiday spending for 2008 is, on average, $775 - down 5% from last year, according to a Brand Keys, Inc. national survey of 16,000 consumers in the nine US Census regions, reports Retailer Daily. “Given that there isn’t any increase in anticipated...
- External links 2008-11-11
- Greystripe Mobile Gamers Prefer iPhone
- Marketing Charts submits: The Apple AAPL iPhone handset is preferred by a commanding 10.7% of users of Greystripe’s ad-supported mobile gamers network, and the downloadable games “21 Pro Blackjack,” “Cookie Bonus Solitaire” and “Origami Daisy” are the most popular choices among iPhone users, according to Q3 research from...
- External links 2008-11-10
- Lower-Income Mobile Users Turn to iPhone as Web Browser
- Marketing Charts submits: Though 43% of US iPhone owners earn more than $100K per year, the strongest growth in users is coming from those with annual incomes between $25K and $75K, particularly since the launch of Apple's AAPL iPhone 3G, according to new iPhone demographic and usage-behavior data...
- External links 2008-11-05
- Survey: Shoppers To Spend 1.9% More This Holiday Season
- Marketing Charts submits: US consumers plan to spend, on average, $832.36 on holiday-related shopping, up only 1.9% over last year’s $816.69, according to the National Retail Federation’s 2008 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, reports Retailer Daily. That’s the lowest increase in planned...
- External links 2008-10-31
- Luxury Index Shows Consumption in Free-fall
- Marketing Charts submits: Luxury consumer confidence, as measured by Unity Marketing’s Luxury Consumption Index (LCI), continued its downward trajectory in the third quarter 2008, dropping 10.7 points to reach a historic low of 40.3 points, reports Retailer Daily. That’s the lowest level since Unity started measuring...
- External links 2008-10-22
Additional Resources
- Google and Apple Defy Declining Customer-Satisfaction Trends
- Marketing Charts submits: American customer satisfaction declined in the second quarter of 2008 and continues on a bumpy path with no momentum, according to pdf file the American Customer Satisfaction Index [ACSI] from the University of Michigan’s National Quality Research Center. After a small uptick last...
- External links 2008-08-25
- Product Marketing = Lost Sales.
- Over the last two weeks, I've been talking about Manager-to-Manager (M2M) sales in B2B environments, and how real decision-makers want you to be responsible for results and consequently have no interest in products, even if repackaged as "solutions." If I'm right about that -- and the research...
- Blog posts 2007-11-02
- Marketing for New Indianapolis IMAX 3D Theater Faced Many Hurdles.(Originated from The Indianapolis Star and News)
- Dec. 1--About a dozen people sit around a rectangular table in a small conference room on the fifth floor of a Downtown office building. Another dozen sit in chairs bumped up against the walls. It's July 10, the room is hot, and...
- Research articles 1996-12-01
- Retail Roundup: Online Retailers Optimistic, J.C. Penney Sues Dillard's, and More
- Retailers remain optimistic about online commerce during economic crisis -- About three-fourths of Internet retailers believe online commerce will survive an economic slump better than offline channels, according to a new study conducted by Forrester Research for Shop.org. The report also revealed retailers are seeing climbing profits in their online sectors, meaning even the employees who works in...
- Blog posts 2008-09-30
- High Growth Forecasted for the Pet Travel and Convenience Products Market
- LYON, France -- Reportlinker.com announces that a new market research report related to the worldwide pet industry is now available to its catalogue. Pet Travel and Convenience Products http://www.reportlinker.com/p049031/pet-travel.html The report surveys innovative pet convenience and travel products of all kinds, examining both the products themselves and...
- Research articles 2007-06-14
- Producing White Papers
- White papers are an important tool for communicating with technical decision-makers. They are widely used by companies marketing business-to-business and technology products. They should be clearly written and illustrated and may need the skills of a writer and editor, as well as a technical specialist. Making high-quality technical information available...
- Articles 2008-01-03
- Tyrannosaurus Debt Climbs the Charts
- In honor of the stimulus package's ascent into policy, here's a chilling chart showing that the ratio of total credit market debt vs. gross domestic product was a shade under 350 percent in at the end of the first quarter of 2008:Â Â UPDATE: I was asked to kill the chart,...
- Blog posts 2009-02-17
- Product Marketing = Lost Sales.
- Product Marketing = Lost Sales.Great seriesGeoffrey,Your recent posts on the myth of "solutions" and the fact that companies want a "sales rep" to manage a business function for them not sell them a product are right on target. I am a veteran of twenty years of selling hardware, software, and...
- Discussion threads 2007-11-05
- Internet as a News Source Overtakes All Media Except TV
- Marketing Charts submits: The internet has surpassed all other media except TV as Americans’ main source for national and international news and now rivals TV as the top news outlet for young people, according to research from the Pew Research Center for the People & the...
- External links 2008-12-29
- Health Insurers Ignoring Generation X, Y?
- Marketing Charts submits: Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia. In the 12 months ending June 2009, a...
- External links 2009-08-02
- Kraft, Coke, Tide Are Brands Least Likely to Be Traded Down
- Marketing Charts submits: Though cash-strapped US consumers rate price as top priority in their household/grocery purchasing decisions and are increasingly defecting to private labels, they are least likely to trade Kraft KFT, Coca-Cola KO, and Tide for store brands, even though 84% of shoppers see...
- External links 2009-10-26
- The eMail Marketing Report
- E-mail is the most popular online activity among Internet users, both at home and at work. This creates a prime marketing opportunity, for both large and small businesses. Marketers can use e-mail to "get in front of" customers and prospects in a more concrete and forceful way. It also explains...
- White papers 2001-05-01
- Pharma Is Whacking R&D, Too -- Or Is It?
- The variety of woes afflicting Big Pharma have led to a spate of well-publicized layoffs, mostly among sales forces -- 42,000 since the beginning of 2007, according to one count. Yesterday, Cole Werber at the In Vivo Blog highlighted yet another foreboding statistic: Drugmakers are also starting to trim R&D...
- Blog posts 2008-04-12
- LIVE: Macworld Keynote Presentation (AAPL)
- With Steve Jobs on the sidelines, expectations were low for today's Macworld keynote. And Apple didn't surprise anyone. Marketing exec Phil Schiller showed off an updated MacBook Pro, announced some changes to iTunes, and unveiled new versions of the company's iLife and iWork software. But nothing new or terribly exciting,...
- News items 2009-08-07
- << Previous
- page 1 of 1
- Next >>
