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46 Resources for

marketing communication

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Did you mean Integrated Marketing Communication (38 results)

BNET Resources

Strategic marketing communications: One can never do too much planning in preparation for sending out a communication. Of course, there is also never enough time. That's when it's time to call in an expert - someone who knows which questions to ask and how to probe to make sure all the bases are...; Tags: phone, e-mail; White papers
Identifiable Change: The marketing communication landscape will see significant change arising from two major United States (U.S.) events in the near future. Marketing communication is on the edge of a major revolution. Everyone knows that. Most will agree that the U.S. "Invented" the modern advertising system & mass media, mass advertising, global...; Tags: Marketing research, Advertising & Promotion, Branding, marketing communication, brand management, media, U.S., advertisement, marketing, agency, brand; White papers 2008-01-22
Time For Product Management: Are you pulled from one issue to another? Do you feel pressured into helping development, marketing communications, and the sales channel? Would you like some time to do some product management? During various stages of the product planning cycle, we need to work with corporate folks including finance, the senior...; Tags: Marketing research, Pragmatic Marketing Inc., marketing communication, marketing, finance, sales; White papers 2007-12-01
The Product Management Triad: How many product managers do you need? What are their roles in the company? Is product management a support role for sales or marketing communications or development? Some product managers have a natural affinity for working with development, others for sales and marketing communications, and others prefer to work on...; Tags: Sales strategy, Marketing research, Pragmatic Marketing Inc., marketing communication, product manager, marketing, career, sales, team, job; White papers 2007-12-01
marketing communications - Who Is Listening?: This presentation explains marketing communications.; Tags: Marketing research, marketing communication, marketing; Presentations 2007-07-16

Developing A marketing communications Plan: This presentation explains developing a marketing communications plan.; Tags: Marketing research, marketing; Presentations 2007-02-01
marketing communications Future: The Twilight of Interruption, the Dawn of Engagement Marketing: The marketing communication landscape has changed more in the past five years than in the past fifty. Traditional marketing methods are losing their grip on customers at an alarming rate. Trade shows, trade publications and direct mail deliver a fraction of the ROI they did only 2 years ago. Consumers...; Tags: Marketing research, marketing communication, direct mail, marketing, ROI; White papers 2005-12-01
Social marketing communication in a Multicultural Environment: Practical Issues and Theoretical Contributions From Cross-Cultural Marketing: Social marketing communication (social marcom) campaign production can be more challenging when the audience includes individuals from 'Culturally And Linguistically Diverse' (CALD) communities. Additional issues such as culturally related values, practices, and attitudes need consideration. Normally, social marcoms campaigns for CALD audiences involve directly translating mainstream campaign material into various...; Tags: environment; White papers 2005-08-11
Organizing for Customer-Centric Marketing: Marketing communications is shifting away from mass media toward an approach informed by deep audience knowledge. This places database marketing groups — and the customer insight they have amassed — into the organizational spotlight. But many of these groups play a service-focused role that hampers customer-centric communication. To help firms...; Tags: Marketing research, Strategy, Forrester Research Inc., marketing communication, marketing, vision, knowledge, database; Research reports 2005-07-07
Web Advertising as a Tool of marketing communication: The objective of the present paper is to explore the main factors related to the adoption of the Web site as a tool of marketing communication. All over the world the companies of different sizes are confronted with a new and a powerful phenomenon: the Internet. The multiple technological progresses,...; Tags: Marketing research, PRODUCTIVITY, marketing communication, Web Advertising, marketing, tool, Internet, Web, advertisement, Web site; White papers 2005-06-18
Paying Attention: Making The Case For Below-The-Brand marketing communication: From the executive summary: ‘Below-the-brand marketing communications drive actions, transactions, and, thus, revenue. They can help build, manage, and nurture key relationships for increased loyalty and greater share of mind. They provide incremental contact points with consumers to reinforce and extend a brand’s message and saliency. Hence, organizations must treat...; Tags: Marketing research, Direct Marketing Association, marketing communication, marketing, brand, benefit; White papers 2004-09-01
Heterogeneous Learning and the Targeting of marketing communication for New Products: New product launches are often accompanied by extensive marketing communication campaigns. Firms' allocation decisions for these marketing communication expenditures have two dimensions - across consumers and over time. What makes this problem hard in the case of new products is that consumers are uncertain about the quality of new products...; Tags: Marketing research, University of Chicago, marketing communication, marketing, sales force, physician, allocation, analysis; White papers 2004-08-15
Role of Internet Advertising in marketing communication Strategy: Although Internet advertising is still fairly new, it has become an attractive vehicle for advertisers because of its several features and qualities. It integrates many positive aspects of major advertising media such as the visual impact of TV and the parallel delivery of an ad with content a user is...; Tags: Marketing research, Southeastern Louisiana University, Internet advertising, marketing communication, Web Advertising, advertisement, Internet, TV, marketing, strategy, Web; White papers 2004-04-20
The Next Outsource: PR & marketing communications: From the executive summary: ‘Outsourcing lets a company do more with less. Experienced marketing communications professionals bring core competencies that enable professionals to do a better job in less time, thereby reducing costs and maximizing results. An established outsource can offer the same full services of large agency. Integrated services...; Tags: Marketing research, Hoke Communications Inc., marketing communication, outsource, outsourcing, marketing, graphic design, direct mail, core competency, public relations, job, printing, agency, advertisement, Web site, Web, network; White papers 2004-03-01
The Advertising Agency's Role in marketing communications Demand Creation: As part of the industry analysis effort for the digital color market, the Printing Industry Center at RIT embarked on a research initiative to gain an understanding of the relationship between the advertising agency, the corporate marketing executive, and the print services provider. This paper focuses specifically on the impact...; Tags: Marketing research, Advertising & Promotion, Document management, advertising agency, marketing communication, marketing, printing, advertisement, industry; White papers 2003-10-01
marketing communications Demand Creation: Marketing Executive Study: For the past several years, many graphic arts industry analysts and market research firms have predicted that the growth of digital color and variable data is about to explode. So far, however, growth has failed to meet market expectations. Several hypotheses are associated with the subdued market growth. As part...; Tags: Document management, Marketing research, printing, marketing, market research, agency; White papers 2003-10-01
The Informative Versus Persuasive Role Of marketing communication In New Product Categories: An Application To The Prescription Antihistamines Market: Marketing communication plays a major role in influencing consumer purchases in new product categories. An important question about this communication is whether it plays an informative or a persuasive role over the life cycle of the new product category. It expects that consumers are not well informed about product quality...; Tags: Marketing research, Social Science Electronic Publishing Inc., marketing communication, prescription, physician, marketing, product life cycle, Bayesian; White papers 2003-09-01
Power marketing communications: Power marketing communications blast your business to un-stoppable new growth and profits. It also explains on-line and off-line strategic models that will explore your revenues into supper growth and supper profits. Power Marketing Communications is the most powerful marketing tool available for aid in profit generation, raising response rates, and...; Tags: Marketing research, Advanced Marketing Consultants Inc., marketing communication, revenue, marketing, manufacturing, strategy, industry; White papers 2003-08-31
Darwin Pays a Visit to Advertising: Marketing communications is rapidly evolving, and many consumer companies--along with most advertising agencies--are in danger of being left behind. Trying to outshout the competition in a mass-media environment that is increasingly expensive and cluttered can lead to frustration and low returns. Precision is the operative word today: precision in targeting...; Tags: Marketing research, precision, marketing communication, marketing, advertisement, environment; White papers 2003-07-14
Top End Alignment: Align Your Vision, Brand, and marketing communications to Attain Business Leadership: A shared vision within an organization and strong brand communication are key factors in achieving optimum business results. A strong vision helps to identify the business's direction and purpose, builds loyalty and involvement, and inspires enthusiasm and commitment. Effective brand management can influence purchase and ownership experiences create emotional attachments...; Tags: Branding, Marketing research, University of Virginia, vision, marketing communication, brand, brand management, leadership, marketing; White papers 2003-05-30