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	<title><![CDATA[marketing communication Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+communication.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing communication]]></description>
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	<language>en-us</language>
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		<title><![CDATA[Marketing Communications Specialist]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=398189]]></link>
		<description><![CDATA[The Marketing Communications Specialist job description template includes the following job summary: To assist sales and marketing management with communications media and advertising materials to effectively represent the company's products and services to customers and prospects. Additional information available includes essential job functions, additional responsibilities, and education and experience requirements.]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Sun, 01 Nov 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
		<category domain="http://resources.bnet.com/topic/business+%2526+legal+reports+inc..html"><![CDATA[Business & Legal Reports Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing Communications Resume]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1102703]]></link>
		<description><![CDATA[This is a resume template for the Marketing and Communications management professionals. ]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Identifiable Change]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=346935]]></link>
		<description><![CDATA[The marketing communication landscape will see significant change arising from two major United States (U.S.) events in the near future. Marketing communication is on the edge of a major revolution. Everyone knows that. Most will agree that the U.S. "Invented" the modern advertising system & mass media, mass advertising, global...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 22 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/u.s..html"><![CDATA[U.S.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/imedia+communications.html"><![CDATA[iMedia Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[The Product Management Triad]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341297]]></link>
		<description><![CDATA[How many product managers do you need? What are their roles in the company? Is product management a support role for sales or marketing communications or development? Some product managers have a natural affinity for working with development, others for sales and marketing communications, and others prefer to work on...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+manager.html"><![CDATA[Product Manager]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Time For Product Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341299]]></link>
		<description><![CDATA[Are you pulled from one issue to another? Do you feel pressured into helping development, marketing communications, and the sales channel? Would you like some time to do some product management? During various stages of the product planning cycle, we need to work with corporate folks including finance, the senior...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[SAS® Real-Time Decision Manager Coordinates Marketing Communications Across All Channels]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Sept_17/ai_n19521649]]></link>
		<description><![CDATA[Inbound Marketing Presents Tremendous Opportunity to Increase Profitability and Enhance the Customer Experience]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[marketing communication]]></category>
		<category domain="http://resources.bnet.com/topic/sas+institute.html"><![CDATA[SAS Institute]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Cathy Melcher Named Vice President, Marketing Communications at OAO Technology Solutions, Inc]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_August_6/ai_n19396357]]></link>
		<description><![CDATA[GREENBELT, Md. -- OAO Technology Solutions, Inc. OAOT announced today that Cathy Melcher has been named Vice President of Marketing Communications. In this role, she will be responsible for marketing communications campaigns in addition to executive communications programs for Mr. Sidney Fuchs, OAOT's President and CEO.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 06 Aug 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[marketing communication]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing Communications - Who Is Listening?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=328499]]></link>
		<description><![CDATA[This presentation explains marketing communications. ]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Mon, 16 Jul 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/isa.html"><![CDATA[ISA]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Oshkosh Truck Promotes Ann Stawski to Vice President, Marketing Communications]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_May_18/ai_n27245217]]></link>
		<description><![CDATA[OSHKOSH, Wis. -- Oshkosh Truck Corporation (NYSE:OSK), a leading manufacturer of specialty vehicles and vehicle bodies, today announced that it has promoted Ann Stawski to Vice President, Marketing Communications. Stawski was most recently Director, Marketing Communications for Pierce Manufacturing Inc., and Medtec Ambulances, subsidiaries of Oshkosh Truck Corporation. Stawski replaces...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 18 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[marketing communication]]></category>
		<category domain="http://resources.bnet.com/topic/oshkosh+truck+corp..html"><![CDATA[Oshkosh Truck Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OSK</category>
		<category domain="tickers">OSK</category>
	</item>
	<item>
		<title><![CDATA[Developing A Marketing Communications Plan]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=324172]]></link>
		<description><![CDATA[This presentation explains developing a marketing communications plan. ]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Thu, 01 Feb 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/slideshare.html"><![CDATA[SlideShare]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[With the right set of tools you can think globally, act locally.(Viewpoint)(Global Works service marketing communications consultancies)(Viewpoint essay)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200610/ai_n25579670]]></link>
		<description><![CDATA[Byline: Randall Rothenberg    Byline: Randall Rothenberg  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 16 Oct 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[marketing communication]]></category>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[tool]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Regina O'Brien; Senior director-national advertising and marketing communications Comcast Corp.(Special Report: Hispanic Creative Advertising Awar)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200609/ai_n25579483]]></link>
		<description><![CDATA[Byline: laurel wentz    Byline: laurel wentz  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 25 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/comcast+corp..html"><![CDATA[Comcast Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[marketing communication]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
		<category domain="tickers">CMCSA</category>
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		<title><![CDATA[Kodak's Jeff Jacobson Says Print Remains an Essential, Irreplaceable Tool for Delivering Marketing Communications; ''No Sign of Anything, Anywhere That Could Replace Print and What It Does'']]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_June_2/ai_n16440678]]></link>
		<description><![CDATA[ROCHESTER, N.Y. -- In today's increasingly digital world, Kodak has declared the printed page alive and well. Fierce competition for brand recognition and market share among consumer and business-to-business companies makes print an essential component for organizations looking to effectively market themselves and communicate their capabilities, an Eastman Kodak Company...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 02 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/eastman+kodak+co..html"><![CDATA[Eastman Kodak Co.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[marketing communication]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">EK</category>
		<category domain="tickers">EK</category>
	</item>
	<item>
		<title><![CDATA[ACNielsen.(Lisa Lee promoted )(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5026/is_200604/ai_n18239074]]></link>
		<description><![CDATA[ACNielsen has expanded the role of Lisa Lee. She will now be the  executive director, corporate & marketing communications for  ACNielsen's Asia-Pacific and Europe regions. The appointment adds  the company's European region to Lee's ...    ACNielsen has expanded the role of Lisa Lee. She...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Apr 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/acnielsen.html"><![CDATA[ACNielsen]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[marketing communication]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
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		<title><![CDATA[DePaul University and USA Strategies , a marketing communication firm, are conducting a joint study on the potential effects of radio frequency identification  on marketing strategies]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0UQX/is_2_70/ai_n26979979]]></link>
		<description><![CDATA[DePaul University and USA Strategies (http://usa-strategies.com), a marketing communication firm, are conducting a joint study on the potential effects of radio frequency identification RRD on marketing strategies. The study will explore such aspects as in-store data mining and real-time targeted marketing.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Feb 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/depaul+university.html"><![CDATA[DePaul University]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[marketing communication]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[marketing strategy]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/rfid.html"><![CDATA[RFID]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing Communications Future: The Twilight of Interruption, the Dawn of Engagement Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=241949]]></link>
		<description><![CDATA[The marketing communication landscape has changed more in the past five years than in the past fifty. Traditional marketing methods are losing their grip on customers at an alarming rate. Trade shows, trade publications and direct mail deliver a fraction of the ROI they did only 2 years ago. Consumers...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Dec 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/master+new+media.html"><![CDATA[Master New Media]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+method.html"><![CDATA[Marketing Method]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Social Marketing Communication in a Multicultural Environment: Practical Issues and Theoretical Contributions From Cross-Cultural Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162119]]></link>
		<description><![CDATA[Social marketing communication social marcom campaign production can be more challenging when the audience includes individuals from 'Culturally And Linguistically Diverse' CALD communities. Additional issues such as culturally related values, practices, and attitudes need consideration. Normally, social marcoms campaigns for CALD audiences involve directly translating mainstream campaign material into various...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 11 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/environment.html"><![CDATA[Environment]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+wollongong.html"><![CDATA[University Of Wollongong]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Paying Attention: Making The Case For Below-The-Brand Marketing Communication]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=98214]]></link>
		<description><![CDATA[From the executive summary: â€˜Below-the-brand marketing communications drive actions, transactions, and, thus, revenue. They can help build, manage, and nurture key relationships for increased loyalty and greater share of mind. They provide incremental contact points with consumers to reinforce and extend a brand's message and saliency. Hence, organizations must treat...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Sep 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing+association.html"><![CDATA[Direct Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Heterogeneous Learning and the Targeting of Marketing Communication for New Products]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162120]]></link>
		<description><![CDATA[New product launches are often accompanied by extensive marketing communication campaigns. Firms' allocation decisions for these marketing communication expenditures have two dimensions - across consumers and over time. What makes this problem hard in the case of new products is that consumers are uncertain about the quality of new products...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 15 Aug 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/product+launch.html"><![CDATA[Product Launch]]></category>
		<category domain="http://resources.bnet.com/topic/firms.html"><![CDATA[Firms]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Kerri Martin; Marketing communications manager, Mini Cooper division, BMW of North America.(Special Report: Women to Watch)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200406/ai_n25571388]]></link>
		<description><![CDATA[Byline: Jean Halliday    Byline: Jean Halliday  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Jun 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bmw+ag.html"><![CDATA[BMW AG]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[marketing communication]]></category>
		<category domain="http://resources.bnet.com/topic/women.html"><![CDATA[women]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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