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- Michael Mothner : Targeted Online Marketing
- Michael Mothner is CEO of Wpromote, a top search marketing firm, which employs integrated search solutions for businesses ranging from start-ups to global corporations. Mothner talks about the value of starting early and diversifying his company.
- Videos 2008-03-28
- How to Select the Right SEM Firm
- With so many Search Engine Marketing (SEM) firms offering such a wide range of service and pricing options, it can be extremely difficult to decide which one is best. As is the case with so many large undertakings, this is a process that is best managed by breaking it down...
- White papers 2005-03-16
- Best Of The Best
- Multidimensional Marketing" is a term to express how successful network marketing companies tie together what "" from various consumer-marketing strategies. It is a dynamic, blended approach to acquiring and retaining customers, handling
- White papers 2003-01-01
- MLM's - Are They a Viable Online Business?
- Ads promising wealth on the Internet usually belong to people participating in Multi-Level Marketing/Networking (MLM/NM) programs. The focus of this series has been on how one can profit from the Internet Revolution and the main focus is on Multi-level marketing/Network marketing. MLM’s are being promoted as the best fit for...
- White papers 2003-01-01
Additional Resources
- Does Your Company Need More Marketing? Or Just Better Marketing?
- Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More or just better marketing may be what's needed. Marketing presents special problem for any company that has not yet developed a professionally staffed marketing department. This paper looks at the various marketing functions....
- White papers 2002-09-30
- Marketing: Powering Marketing Success
- Marketing organizations everywhere are challenged by two conflicting realities: reduced marketing resources while having to meet management demands for a greater contribution to corporate revenue goals. So how can a company acquire and retain more profitable customers with fewer marketing resources? How can a company do more with less? The...
- White papers 2006-08-01
- Find The Marketing Match That's Right For Your Business
- For a company to make a place in the global market, it is important that the company follows an effective marketing plan. Marketing is an important component of a business enterprise that helps in increasing an organization’s profitability. If a company has not done enough marketing, then it might become...
- White papers 2003-01-01
- Eight Ways to Evaluate Results from Company Marketing Program
- The job of a company's marketing program is not to increase sales -- or even to make sales. There's far too much confusion about what marketing should accomplish. Marketing has one objective: to create customers. This article gives different ways to evaluate a company’s marketing program. One of the way...
- White papers 2001-10-02
- Marketing
- Marketing involves planning, implementing, and controlling the activities relating to the delivery of company’s product or service to the customer. The marketing function plays a significant role in gaining sustainable competitive advantage for the company. The paper examines the issues involved in marketing. In this context, the concept of competitive...
- Presentations 2003-01-01
- 13 Great Ways to Kill Your Company's Marketing
- Unlike other company functions -- from accounting to human resources -- everyone in a company is a self-anointed marketing expert. This doesn't deny the value of input. Carefully measured and analyzed, such information can provide valuable insights for refining and shaping a marketing program. At the same time, too many...
- White papers 2002-09-27
- How To Make "Marketing" And ''Selling" Work Together
- From the executive summary: ‘Selling and marketing is not the same thing, but a company sells more when it combines selling and marketing efforts together. Thus, companies should think of marketing as the front end of the selling process. The research component of marketing can tell a lot about what...
- White papers 2003-01-01
- Cause-Related Marketing
- From the executive summary: ‘Cause-related marketing can become a cornerstone of a marketing plan. Cause-related marketing activities should highlight a company's reputation within a target market. It can positively differentiate a company from its competitors and provide an edge that delivers other tangible benefits including increased sales, increased visibility, increased...
- White papers 2003-01-01
- Create Your Marketing Plan
- Your marketing plan should be a clear, concise, and well thought out document that guides you through your marketing program. It should focus on the objective of your marketing and how you intend to accomplish that objective. Whether your company provides products or services, your marketing plan is essential to...
- White papers 2006-07-17
- Reality Marketing For The Startup
- The paper looks at the roadmap towards preparation of the marketing plans for a start-up company. To begin with, it is imperative for the company to clearly understand the parameters, which will govern the marketing plan. Since it is a start-up, this picture is bound to be rather unclear. The...
- Presentations 2003-01-01
- Marketing From The Inside Out: Clarity+Alignment=Traction
- From the executive summary: ‘The key to marketing from the inside out is in developing skills of making supported and reasoned decisions that are grounded in a sound marketing analysis and are in alignment with core values. The world is moving quickly, and the Internet allows customers to educate themselves,...
- White papers 2002-06-03
- The Misery of Marketing: Realism Instead of Idealism
- Are customer satisfaction, the fulfilment of customer expectations, customer proximity and total customer orientation not the goals of marketing? Does marketing not mean that the whole company should be steered by the market, or in other words by the customer? Yet there is such a thing as taking this maxim...
- Case studies 2008-04-04
- 5 Easy Steps To Create A Marketing Plan
- The process of marketing cannot be accomplished successfully without devising an effective marketing plan. A marketing plan provides a direction to business organization. Marketing plan is a three way process which involves identifying target customers, evaluating company data against the market, and keeping track of the results. Thus, it is...
- White papers 2003-01-01
- Using Viral Marketing Without Causing An Outbreak
- Over the years, ‘viral marketing’ has gained momentum in the corporate world. Most companies use viral marketing to boost their online sales. Viral marketing is a process where company’s managers ask their friends and colleagues to sign up for an offer posted on their Web site. Viral marketing is an...
- White papers 2001-01-01
- The Strength Of Direct Marketing
- The article is explains use the power of direct marketing to help your brand create a one-to-one relationship with your customers that creates loyalty, equity, and customers for life. Relationships are personal and direct, and direct marketing is all about one to one communications. Direct marketing is an information-driven, relational...
- White papers 2002-11-19
- Make More Money With Marketing Metrics
- The money that a person invests in marketing his company is precious. In order for the person to maximize his marketing dollars the person needs to know the results individual marketing efforts generate. When the person knows the results of his marketing tactics the person can make intelligent decisions about...
- White papers 2005-03-14
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