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- Introduction To Marketing
- The article states that one of the greatest needs of managers of business is to understand and develop marketing programs for their products and services. Business success is based on the ability to build a growing body of satisfied customers. Modern marketing programs are built around the "marketing concept," which...
- White papers 2003-01-01
- Marketing Strategy-Globalization
- The marketing concept requires more than being able to meet customer needs - it requires meeting them better than competitors. The basic goal of marketing is therefore to develop a competitive advantage and to create customer value by maintaining focus on its key customer group. Due to the changing market...
- White papers 2006-10-02
Additional Resources
- The Marketing Concept
- To better understand the marketing concept, it is worthwhile to put it in perspective by reviewing other philosophies that once were predominant The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition that...
- White papers 2003-01-01
- CONCEPT ONE ADDS TO ITS COFFERS.(Concept One Accessories acquires Drew Pearson Marketing)
- Byline: BRENNER THOMAS NEW YORK - With its recent acquisition of Drew Pearson Marketing, Concept One Accessories has become the second-largest headwear firm in the U.S. Concept One bought Drew Pearson at the end of last year for $8 ...
- Research articles 2007-01-15
- Williams-Sonoma's multi-channel marketing leads to niche dominance.(household specialty store)
- The adoption of multi-channel marketing concept at Williams-Sonoma proved critical in shaping the company's role as one of the key players in the US household furnishings market. Through multi-channel marketing, company officials were able to acquire vitaThe adoption of multi-channel marketing concept at Williams-Sonoma proved critical in shaping the company's...
- Research articles 1999-03-01
- 'Multilevel' marketing goes green. (Amway Corp. and Shaklee see profits from environmentally safe products) (includes related article on 'green' networking)
- Multilevel marketing - otherwise known as MLM or "network marketing" - a a familiar concept to many Americans, though most would more readily recognize the names Amway and Shaklee, companies which have employed such neighbor-to-neighbor sales strategies successfully for decades. Indeed, both companies have become major...
- Research articles 1994-04-01
- 'Multilevel' marketing goes green - Amway Corp. and Shaklee see profits from environmentally safe products - includes related article on 'green' networking
- Multilevel marketing - otherwise known as MLM or "network marketing" - a a familiar concept to many Americans, though most would more readily recognize the names Amway and Shaklee, companies which have employed such neighbor-to-neighbor sales strategies successfully for decades. Indeed, both companies have become major contenders in the personal...
- Research articles 1994-04-01
- All performing ad concept from P&G.(Procter and Gamble)(Brief Article)
- Performance advertising is the latest marketing concept from Procter & Gamble, which is using actors to promote its Liquid Cheer detergent in outlets across Canada. Throughout May and June nine troupes of actors will appear at 400 grocery, retail Performance advertising is the latest marketing concept...
- Research articles 2000-05-25
- The Direct Marketing Direct Consumer Gap: Qualitative Insights
- The need to explore consumer reactions to any form of marketing is central to the marketing concept and this paper reports part of an industry-funded project to investigate how consumers interact with direct marketing. Consumers generally take a pragmatic view of marketing activity, but at the same time they are...
- White papers 2001-07-31
- Extending the Marketing Concept
- This paper contributes to the discussion of the role of marketing within the firm. The literature suggests that marketing provides a company-wide orientation that mediates between the internal workings of the firm and its environment. Equally, considerable attention is paid to the translation of that understanding into strategic marketing plans...
- White papers 2002-01-01
- A New Marketing Paradigm for Electronic Commerce
- In this article an author had asserted the changes portend an evolution in the "marketing concept" and argue that in order for marketing efforts to be successful in this new medium, a new business paradigm is required in which the marketing function is reconstructed to facilitate electronic commerce in the...
- White papers 2003-01-01
- 18 Essential Elements That Can Make Or Break Your Direct Marketing Campaign
- Knowing that the basics are necessary in any direct marketing endeavor is an essential element for the success of any organization. An important direct marketing concept: the back end is more important than the front end. In other words, getting your customers to buy from you again is most important...
- White papers 2003-01-01
- Market Opportunities & Marketing
- The marketing concept calls for assessing the needs and requirements of the customers and accordingly designing the product or service to satisfy the same. Customer is the central theme of any marketing effort. It is imperative for an organization to develop a strong customer-orientation for the marketing effort to be...
- Presentations 2003-01-01
- Insanity: Marketing The Same Way Over And Over But Expecting Results
- The marketing concept calls for assessing the needs and requirements of the customers and accordingly designing the product or service to satisfy the same. With time, the tastes and preferences of the customers change. To remain competitive in the market, it is imperative for an organization to modify its marketing...
- White papers 2003-08-19
- Marketing Strategies for the Growing Business
- Marketing continues to be a mystery . . . to those who create it and to those who sponsor it. Often, the ad that generates record-breaking volume for a retail store one month is repeated the following month and bombs. A campaign designed by the best Madison Avenue ad agency...
- White papers 2004-02-23
- Chicago Tribune Marketing Column.
- By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News Jan. 17--URBAN MARKETING: Youth marketing, as Chicago-based Burrell Communications likes to tell it, is no longer a black-and-white issue. It's an urban issue. That is to say, skin color doesn't matter--anything...
- Research articles 2002-01-17
- Chicago Tribune Marketing Column.
- By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News Jan. 17--URBAN MARKETING: Youth marketing, as Chicago-based Burrell Communications likes to tell it, is no longer a black-and-white issue. It's an urban issue. That is to...
- Research articles 2002-01-17
- Wells Fargo Pioneers Advertising on the ATM; Amazon.com and AT&T First to Test New Concept in the Bay Area
- SAN FRANCISCO--BUSINESS WIRE--March 1, 1999--Wells Fargo is changing advertising as we know it today, as it launches a first-of-its-kind marketing concept that places advertisements both on the ATM screen and on the back of transaction receipts.
- Research articles 1999-03-01
- ParentTime Creates Interactive Digital Billboards for Yahoo! Chat; Innovative Web Advertising Concept Delivers Content To Draw Visitors
- NEW YORK--BUSINESS WIRE--May 20, 1997--ParentTime (www.parenttime.com), today announced an innovation in Web based advertising with the launch of interactive digital billboards. The new interactive marketing concept employs compelling, highly interactive advertising to engage Yahoo! "chatters" in ParentTime content while allowing them to remain in their chat room.
- Research articles 1997-05-20
- Prudential Introduces My Life Legacy - A Unique Wealth Transfer Concept
- NEWARK, N.J. -- Prudential Financial, Inc. (NYSE: PRU) announced today My Life LegacySM, a unique marketing concept that can provide an efficient way of transferring wealth through the purchase of a universal life insurance policy. My Life LegacySM is designed to be attractive to individuals in retirement who are interested...
- Research articles 2007-10-09
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