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- Bidz.com Losing Diamond Luster
- Online jewelry retailer Bidz.com said Tuesday that new buyers to its website for the third-quarter of 2008 fell 2.4% to 54,072, as potential customers shied away from discretionary purchases of luxury goods in the current economic environment. Conversion rates visitors to buyers were down slightly, too, although the company would...
- Blog posts 2008-11-11
Additional Resources
- How Much Are Pharmaceutical Marketing & Sales Capabilities Really Worth?
- The best performing pharmaceutical companies in Europe are unequivocally differentiated by the success of their marketing and sales capabilities. Approximately 70% of the difference in return on sales between companies can be explained in this way, making marketing and sales highly potent indicators of financial performance. In an average European...
- White papers 2006-01-26
- Measuring Marketing Performance
- Marketing is a necessary investment for generating and maintaining profit, rather than just an expense. Finding, getting, and retaining business costs money. As a result, marketing executives need to know the return on investment ROI of their marketing expenditure. However, measuring marketing activities can be problematic. To take a simple...
- Articles 2007-11-26
- How Microsoft Marketing Screwed Us All.
- How Microsoft Marketing Screwed Us All.You have a choice.So use another operating system. Look at Linux:http://librenix.com/?inode=21True but...While everything in this article is true, it does not really tell the whole story. The thesis of this article is that Microsoft left the operating system open as a marketing ploy...
- Discussion threads 2007-12-24
- Understanding Green Marketing
- With the continuing rise in environmental awareness and concern, companies recognize that it pays to be green. As well as acting in an environmentally responsible way, it is important for companies to communicate their green credentials. What You Need to KnowWhat is green marketing?There is a degree of confusion...
- Articles 2007-12-03
- The Unwritten Rules of Corporate Marketing
- A reader writes: Hi, I've worked in this local company for almost 3 years. I have been struggling to convince the owner that promoting our product is an essential element for the product to succeed in the market. How do I make a great...
- Blog posts 2008-06-12
- Planning Internal Marketing
- While most companies allocate resources to understanding and communicating with their external customers, few make the same investment in time, energy, and money in communicating with their internal customers—their employees. Internal communications is traditionally viewed as the sole province of the Human Resources department, but it's essential to recognize the...
- Articles 2007-11-21
- Localizing Marketing Programs for Diverse Markets
- Since conditions vary from market to market, particularly when a company is selling internationally, it is important to adapt or "localize" marketing programs. This could mean shifting to an entirely new strategy, or just making tactical changes to promotions, copy, language, photos, or other elements. What You Need to...
- Articles 2007-11-20
- Understanding Marketing Ethics
- Standards for marketing ethics guide companies in their efforts to do "the right thing." These standards help identify acceptable practices, foster internal control, and deal honestly and fairly with customers. They also ensure businesses comply with the law. Sometimes companies develop and publish their own ethical standards; other times they...
- Articles 2007-11-30
- Using Your Marketing Database Effectively
- The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques. Collecting and using data on your customers and your markets helps you gain a better understanding of the market so you can...
- Articles 2008-03-03
- Why Marketing Wastes Money.
- Whenever I take Marketing to task for wasting money, marketing folk try to explain how fundamentally wrongheaded I am. For example, the blogger Jacqueline Barnett, in a comment to my post "Market Requirements = Garbage," complains: "[Marketing] is a strategic, complex function which defines performance and tactics for...
- Blog posts 2008-01-03
- Teltone Recognized for its Contribution to the Telephony Industry
- Business Editors, Technology Writers OfficeLink 2000 and the Telecom Simulation Platform TSP Simulator Receive Technology Marketing Corporation Innovation and Editors' Choice Awards BOTHELL, Wash.--BUSINESS WIRE--July 24, 2000 Teltone Corporation (OTCBB:TTNC) proudly announced today that the company has won Technology Marketing Corporation TMC Labs awards for...
- Research articles 2000-07-24
- Marketing Articles on Positioning: What is an InfoGuru Anyway?
- An InfoGuru is a business person with valuable information who leverages what they know to expand his/her success while making a contribution. So an InfoGuru isn't someone who has a lot of knowledge and information, who simply sells that information. That person would be classified as an "Expert." Nor is...
- White papers 2003-01-01
- Hard-Edged Marketing
- The importance of marketing to individual businesses and the economy as a whole is widely acknowledged. But, acceptance of the importance of marketing has not been accompanied by enhancements to the influence, status and reputation of marketing and marketers. Poorly represented among key corporate decision-makers, marketing remains handicapped by its...
- White papers 2003-09-01
- Flowserve Corp. and Zebra Technologies Engage VisionEdge Marketing to Expand Performance-Driven Marketing Initiatives
- VisionEdge Marketing, a leading marketing and metrics consulting firm, announced that it is providing marketing metrics and dashboard services to Flowserve Corp. and Zebra Technologies. Both companies engaged VisionEdge Marketing to help evolve their metrics from activity-based to outcome-based to better demonstrate the contribution of their marketing efforts to...
- Research articles 2006-04-18
- SAS Leading the Charge to Improve Marketing's Performance; SAS® for Marketing Performance Management Improves Marketing Effectiveness, Accountability
- CARY, N.C. -- SAS, the leader in business intelligence, today announced new software to help solve the age-old problem of calculating marketing's contribution to an organization's bottom line. Designed to help boost the performance of marketing organizations as well as quantify marketing's results, SAS for Marketing Performance Management demystifies marketing's...
- Research articles 2006-09-12
- Fighting a Recession With Word-of-Mouth Marketing
- Is there any cheaper marketing strategy than word-of-mouth? You get people talking, and they go out and sell your product or service for you. Perfect for recessionary times. Of course, it's not nearly that simple or necessarily that effective, but it certainly can be a frugal way...
- Blog posts 2008-10-23
- Marketing ROI: Maximizing Marketing Impact
- For any industry anywhere in the world, deciding how and where to allocate marketing investments can be a huge headache - especially in today's tough business conditions. The funds available for marketing investments are steadily shrinking. It is becoming more and more important to prioritize. You need to be sure...
- White papers 2006-06-21
- The ZMET Technique: A New Paradigm for Improving Marketing and Marketing Research
- For decades, marketing and marketing research have been based on a concept of consumer behaviour that is deeply embedded in a linear notion of marketing activities. With increasing regularity, key organising frameworks for marketing and marketing activities are being challenged by academics and practitioners alike. In turn, this has led...
- White papers 2005-11-15
- Marketing: Powering Marketing Success
- Marketing organizations everywhere are challenged by two conflicting realities: reduced marketing resources while having to meet management demands for a greater contribution to corporate revenue goals. So how can a company acquire and retain more profitable customers with fewer marketing resources? How can a company do more with less? The...
- White papers 2006-08-01
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