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- Market Planning
- At the heart of any marketing effort is the ability to devise strategies for marketing successfully from a clear vision of how the products and services you offer will succeed in the marketplace. Market Directions enables your company to predict with accuracy what the future holds by answering some question...
- White papers
- Using Telemarketing to Support Marketing Campaigns
- Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...
- Articles 2007-09-28
- Startup Marketing: How Useless Is Your Web Traffic?
- My co-founder at HubSpot, Brian Halligan, posted an interesting article today on our partner blog titled "Advanced Internet Marketing: Turn The Pareto Principle On Its Head." Brian’s spent his entire career in software sales and marketing so he knows a lot more than I do about the...
- Blog posts 2007-01-10
- Strategic Brand Management
- A brand is the association conveyed by the name, symbol, logo, or term of a particular product or service. Painstaking marketing effort is required over a substantial amount of time to cultivate a strong brand. Modern day business environment is witnessing an unusually large number of organizations competing with each...
- Presentations 2003-10-01
- A History Perspective What Makes Brands & How To Sustain It Into The Future
- A brand is the peculiar association that is developed among the target audience regarding a particular product or service. This association arises from the product or service attributes that differentiate that particular product or service from others. Intense marketing effort is required to establish and sustain a successful brand. The...
- Presentations 2003-01-01
- You Need A Brand
- A brand is the peculiar association that is developed among the target audience regarding a particular product or service. This association arises from the product or service attributes that differentiate that particular product or service from others. Intense marketing effort is required to establish and sustain a successful brand. In...
- White papers 2003-01-01
Additional Resources
- Bolshy disco floor-fillers make Girls Aloud the only pop show in
- First Night GIRLS ALOUD SECC GLASGOW **** We are, so common wisdom has it, in the midst of a golden era of British pop music. It's hard to see how such a time can exist, given that most of the joy in classic pop is in its...
- Articles 2008-05-08
- Fed set to pay interest on banks' deposits
- The Federal Reserve is adding another weapon to its armoury for dealing with the credit crisis, with plans that would allow it to pay interest on deposits from thousands of US banks. The scheme, which the Fed chairman, Ben Bernanke, is requesting permission for from Congress, is...
- Articles 2008-05-08
- Tulsa-based Williams to extend Transco pipeline
- Williams intends to build a 250-mile expansion of its Transco pipeline system, connecting East Coast markets with domestic natural gas supplies across the nation. Now called the Northeast Supply Project, this effort combines two earlier pipeline proposals by the Tulsa natural gas giant, promising transportation service...
- Articles 2008-05-07
- Coupons go mobile
- Say goodbye to the long, tedious process of clipping coupons - a fresh take is available at your fingertips. Coupons can now be accessed through mobile devices. Taco Bueno is offering mobile coupons for all 180 locations, 45 of which are in Oklahoma. The...
- Articles 2008-05-07
- Investors take Fannie Mae loss in stride
- Despite dismal losses, a gloomy outlook and a downgrade from Wall Street's credit analysts, Fannie Mae stock soared nearly 9% on Tuesday as investors cheered the company's efforts to right itself. The mortgage giant's first-quarter earnings statement, issued early in the day, was a litany of woes, starting...
- Articles 2008-05-07
- Security With Advanced Technology Reports Developments With Its Less-Lethal and Technology Group Business Segments
- Security With Advanced Technology, Inc.(NASDAQ: SWAT) today reported positive developments with its VeritasTactical and Technology Division business segments. The company has beenconserving cash and thereby gaining time to allow focused marketing andsales generation efforts to gain momentum. Commencing in late 2007 andcontinuing to the present, SWAT has cut expenses,...
- Articles 2008-05-07
- Research and Markets: Intel and AMD Adapt to a Changing PC Marketplace
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c91098) has announced the addition of "Intel and AMD Adapt to a Changing PC Marketplace" to their offering. In late 2008 to early 2009, notebook PC unit shipments will surpass those of desktop PCs for the first time in history. Does this...
- Articles 2008-05-07
- NEDS Releases New Version of Online Backup Solution
- WALTHAM, Mass. -- New England Data Services (NEDS), a data center offering hosting and managed services released the newest version of their Online Backup solution on Friday in an effort to provide more robust features and ease of use. The NEDS Online Backup solution contains some of the...
- Articles 2008-05-07
- Thomson's PRN Wins Top 2008 Communications Award for Point-of-Purchase Advertising
- Display TV Content Produced by PRN for Ryobi at The Home Depot Honored with Golden Hammer Award SAN FRANCISCO -- An engaging Display TV media experience created by Thomson's Premier Retail Networks, Inc. (PRN) for Ryobi at The Home Depot has won the 2008 Golden Hammer Communications Award...
- Articles 2008-05-07
- Jefferies Appoints Head of Investment Banking in India
- Industry Veteran Sidharth Punshi to Drive Growth of Established Effort NEW DELHI & LONDON & NEW YORK -- Jefferies International Limited, the UK subsidiary of US-based Jefferies Group, Inc. (NYSE: JEF), today announced the hiring of Sidharth Punshi as a Managing Director and Country Head in India. Mr....
- Articles 2008-05-07
- Driscoll's Selects YottaMark for Item-Level Traceability
- World's Leading Berry Supplier Spearheading Efforts to Deliver Unit-Level Traceability on a National Scale REDWOOD CITY, Calif. -- YottaMark, Inc., a leader in item-level brand security and marketing solutions, today announced that Driscoll's has selected its HarvestMark[R] solution for unit-level traceability of berries. The world's leading fresh berry...
- Articles 2008-05-07
- Frost & Sullivan Lauds Panduit Corp for its Outstanding Integrated Green Solution for the Data Center Cooling Solutions Market
- PALO ALTO, Calif. -- Based on its recent analysis of the data center facilities infrastructure solutions, Frost & Sullivan recognizes Panduit Corp with the 2008 North American Green Excellence Award in Service Proposition for its determined efforts in offering a flexible yet dynamic turnkey solution towards enabling an efficient infrastructure...
- Articles 2008-05-07
- Digicel Wins Competitive Bid for Mobile License in Panama
- Digicel Central America HoldingsLimited, through its wholly owned subsidiary, Digicel (Panama) S.A., ispleased to announce that it has won a competitive bid process for a licenseto operate a GSM mobile network in Panama. The highly competitive auctiontook place on Wednesday, May 7th, with Digicel bidding US$86 million.Digicel's win for a...
- Articles 2008-05-07
- Versar, Inc. Awarded $21 Million Option for Iraq Reconstruction by the U.S. Army Corps of Engineers
- SPRINGFIELD, Va. -- VERSAR, Inc. (Amex:VSR) announced today an award of an additional $21 million. This is the second option year of its existing contract to provide professional management services for approximately 400 personnel involved in construction management for the Army's rebuilding efforts in Iraq. This increases Versar's total contract...
- Articles 2008-05-07
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