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	<title><![CDATA[marketing effort Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+effort.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing effort]]></description>
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	<language>en-us</language>
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		<title><![CDATA[Sprint Nextel Corporation Q4 2008 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14061_23-270907.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Operator Instructions Your first question comes from David Barden &#8211; Bank of America Securities David Barden &#8211; Bank of America Securities You talked about a 20% year over year annualized costs savings by year end that would be around $2 billion, $1.2 billion from the labor and...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Thu, 19 Feb 2009 10:58:43 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bank+of+america+corp..html"><![CDATA[Bank Of America Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/security.html"><![CDATA[Security]]></category>
		<category domain="http://resources.bnet.com/topic/sprint+nextel+corp..html"><![CDATA[Sprint Nextel Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/cost+savings.html"><![CDATA[Cost Savings]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[Marketing Effort]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">BAC</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">S</category>
		<category domain="tickers">BAC,S</category>
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		<title><![CDATA[Rising Mall Vacancies Creating a Renter's Market]]></title>
		<link><![CDATA[http://www.bnet.com/5208-14057-0.html?forumID=1&threadID=2295&messageID=10457&start=0]]></link>
		<description><![CDATA[Rising Mall Vacancies Creating a Renter's MarketMall LeasesHaving been the the leaseholder in two mall sites I can't say I really shed a tear for the mall developers. Although, the leasing officer, shakes your hand as a partner in your success, at the lease signing, you will more then likely...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Sun, 11 May 2008 04:58:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/mall+vacancies.html"><![CDATA[Mall Vacancies]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[marketing effort]]></category>
	</item>
	<item>
		<title><![CDATA[Using Telemarketing to Support Marketing Campaigns]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-66524.html]]></link>
		<description><![CDATA[Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 28 Sep 2007 15:00:04 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[marketing effort]]></category>
		<category domain="http://resources.bnet.com/topic/telesales.html"><![CDATA[Telesales]]></category>
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		<category domain="http://resources.bnet.com/topic/monitoring.html"><![CDATA[monitoring]]></category>
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		<category domain="http://resources.bnet.com/topic/analysis.html"><![CDATA[analysis]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[strategy]]></category>
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		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/promotion.html"><![CDATA[Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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		<category domain="http://resources.bnet.com/topic/telemarketing.html"><![CDATA[Telemarketing]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force.html"><![CDATA[Sales Force]]></category>
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	<item>
		<title><![CDATA[Startup Marketing:  How Useless Is Your Web Traffic?]]></title>
		<link><![CDATA[http://blogs.bnet.com/ceo/?p=203]]></link>
		<description><![CDATA[My co-founder at HubSpot, Brian Halligan, posted an interesting article today on our partner blog titled "Advanced Internet Marketing: Turn The Pareto Principle On Its Head."    Brian&rsquo;s spent his entire career in software sales and marketing so he knows a lot more than I do about the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 10 Jan 2007 17:22:46 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/general.html"><![CDATA[General]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[marketing effort]]></category>
		<category domain="http://resources.bnet.com/topic/online+marketing+effort.html"><![CDATA[online marketing effort]]></category>
		<category domain="http://resources.bnet.com/topic/id+love.html"><![CDATA[Id LOVE]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing research]]></category>
		<category domain="http://resources.bnet.com/topic/dharmesh+shah.html"><![CDATA[Dharmesh Shah]]></category>
		<category domain="http://resources.bnet.com/topic/now+it.html"><![CDATA[Now IT]]></category>
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	<item>
		<title><![CDATA[Cooper joins Feinblum in West Coast post (Furniture Today)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5934/is_200701/ai_n23908470]]></link>
		<description><![CDATA[Plainview, N.Y.-- Industry veteran Mark Cooper has joined Julius M. Feinblum Real Estate as director of vertical store programs, working on the West Coast and overseeing the company's marketing efforts in Arizona.      Plainview, N.Y.-- Industry veteran Mark Cooper has joined Julius M. Feinblum Real Estate...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cooper.html"><![CDATA[Cooper]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[marketing effort]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[General Electric Co.(ecoimagination)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200608/ai_n25861032]]></link>
		<description><![CDATA[In May 2005, General Electric Co. launched  "Ecomagination,'' an integrated marketing effort to  position the company as one that develops products and services to help  improve the environment.    In May 2005, General Electric Co. launched  "Ecomagination,'' an integrated marketing effort to  position...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Aug 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/general+electric+co..html"><![CDATA[General Electric Co.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[marketing effort]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GE</category>
		<category domain="tickers">GE</category>
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	<item>
		<title><![CDATA[Mass. marketing.(Freeze Frame)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200405/ai_n17981691]]></link>
		<description><![CDATA[Comcast and Starz Encore Group celebrate their joint marketing  efforts in Malden, Mass. Pictured (l. to r.): call center Learn members  Noreen Pinston ...    Comcast and Starz Encore Group celebrate their joint marketing  efforts in Malden, Mass. Pictured (l. to r.): call center Learn...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 May 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/comcast+corp..html"><![CDATA[Comcast Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[marketing effort]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
		<category domain="tickers">CMCSA</category>
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		<title><![CDATA[Mitsubishi Heavy Industries Ltd.(plant to set up a subsidiary in Mexico City)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6556/is_200405/ai_n26372639]]></link>
		<description><![CDATA[Mitsubishi Heavy Industries Ltd. will soon set up a wholly owned  subsidiary in Mexico City to increase business activities in Mexico and  surrounding countries. The move is designed to increase marketing  efforts for ...  Mitsubishi Heavy Industries Ltd. will soon set up a wholly owned ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 May 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[marketing effort]]></category>
		<category domain="http://resources.bnet.com/topic/mexico+city.html"><![CDATA[MEXICO CITY]]></category>
		<category domain="http://resources.bnet.com/topic/mitsubishi+heavy+industries+ltd..html"><![CDATA[Mitsubishi Heavy Industries Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MHVY F</category>
		<category domain="tickers">MHVY F</category>
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		<title><![CDATA[National Public Radio affiliates pump up marketing efforts]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4189/is_20030829/ai_n10167538]]></link>
		<description><![CDATA[National Public Radio affiliates WSHU/WSUF are pumping up their marketing efforts in Suffolk County, where they say they have built a large listener base.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 29 Aug 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[marketing effort]]></category>
		<category domain="http://resources.bnet.com/topic/national+public+radio+inc..html"><![CDATA[National Public Radio Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Modeling Category-Level Purchase Timing With Brand-Level Marketing Variables]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=135669]]></link>
		<description><![CDATA[Purchase timing of households is usually modeled at the category level. Marketing efforts are however only available at the brand level. Hence, to describe category-level inter-purchase times using marketing efforts one has to construct a category-level measure of marketing efforts from the marketing mix of individual brands. This paper discusses...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 17 Apr 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/modeling.html"><![CDATA[Modeling]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[Marketing Effort]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Columbia House draws new members with DVD: Club uses Web for marketing, convenience. (Direct Marketing).]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5057/is_200303/ai_n18424082]]></link>
		<description><![CDATA[Stalwart retail alternative Columbia House is enjoying an influx of  new members drawn by DVD and stepped up consumer marketing that  positions the club as just as simple and convenient as shopping the  Internet.       Columbia House expects to bring  ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Mar 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/columbia+house.html"><![CDATA[Columbia House]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[direct marketing]]></category>
		<category domain="http://resources.bnet.com/topic/dvd.html"><![CDATA[DVD]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[marketing effort]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/wood.html"><![CDATA[Wood]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[You Need A Brand]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=96685]]></link>
		<description><![CDATA[A brand is the peculiar association that is developed among the target audience regarding a particular product or service. This association arises from the product or service attributes that differentiate that particular product or service from others. Intense marketing effort is required to establish and sustain a successful brand. In...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[Marketing Effort]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[A History Perspective What Makes Brands & How To Sustain It Into The Future]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=107741]]></link>
		<description><![CDATA[A brand is the peculiar association that is developed among the target audience regarding a particular product or service. This association arises from the product or service attributes that differentiate that particular product or service from others. Intense marketing effort is required to establish and sustain a successful brand. The...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/texas+tech+university.html"><![CDATA[Texas Tech University]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[Marketing Effort]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Earnings report: P&G records 16% net surge, citing cost cuts, Clairol buy; Tricon Global beats the Street; media mixed.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200205/ai_n25599220]]></link>
		<description><![CDATA[In a positive sign for the advertising market, Procter & Gamble  Co. said it increased marketing spending last quarter and vowed to boost  marketing efforts in the year ahead,    In a positive sign for the advertising market, Procter & Gamble  Co. said it increased...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 06 May 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/earnings+report.html"><![CDATA[earnings report]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[marketing effort]]></category>
		<category domain="http://resources.bnet.com/topic/procter+%2526+gamble+co..html"><![CDATA[Procter & Gamble Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PG</category>
		<category domain="tickers">PG</category>
	</item>
	<item>
		<title><![CDATA[Broad implications.(Comcast Corp bidding on AT&T's broadband)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5057/is_200107/ai_n18409040]]></link>
		<description><![CDATA[Video retailers need to watch the struggle for power and control at  AT&T's cable division. Hanging in the balance is a marketing  effort behind switching consumers from 56K modems to the high-speed  Internet, something that will help decide the f    Video retailers need to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Jul 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/at%2526t+corp..html"><![CDATA[AT&T Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/broadband.html"><![CDATA[broadband]]></category>
		<category domain="http://resources.bnet.com/topic/comcast+corp..html"><![CDATA[Comcast Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[marketing effort]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">T</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
		<category domain="tickers">T,CMCSA</category>
	</item>
	<item>
		<title><![CDATA[Disney sets $250 mil birthday bash.(for founder Walt Disney's 100th birthday)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200107/ai_n25597491]]></link>
		<description><![CDATA[Walt Disney World is launching its biggest marketing effort ever  with a $250 million-plus ad and promotion push for events surrounding  the celebration of the birth of company founder Walt Disney a century  ago.    Walt Disney World is launching its biggest marketing effort ever...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 02 Jul 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/disney+corp..html"><![CDATA[Disney Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[marketing effort]]></category>
		<category domain="http://resources.bnet.com/topic/the+walt+disney+co..html"><![CDATA[The Walt Disney Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DIS</category>
		<category domain="tickers">DIS</category>
	</item>
	<item>
		<title><![CDATA[Okla. lawmaker proposes marketing effort to lure corps. from CA]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4182/is_20010417/ai_n10146826]]></link>
		<description><![CDATA[Senate President Pro Tempore Stratton Taylor, D-Claremore, is asking the State Department of Commerce to target power-starved California-based industries with a comprehensive marketing effort touting the state's inexpensive, plentiful energy supply and other attributes.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 17 Apr 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/computer+associates+international+inc..html"><![CDATA[Computer Associates International Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[marketing effort]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Toyota, Ford Considering Tie-Up on Hybrids.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5584/is_200012/ai_n23552023]]></link>
		<description><![CDATA[Officials from Toyota Motor Corporation and Ford Motor Company  recently announced that the companies are considering combining forces  to promote marketing efforts and "environment-related  technologies."     Officials from Toyota Motor Corporation and Ford Motor Company  recently announced that the companies are considering combining...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 20 Dec 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ford+motor+co..html"><![CDATA[Ford Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[marketing effort]]></category>
		<category domain="http://resources.bnet.com/topic/toyota+motor+corp..html"><![CDATA[Toyota Motor Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">F</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TM</category>
		<category domain="tickers">F,TM</category>
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	<item>
		<title><![CDATA[State Farm ads kick off effort to Asian niche; Push educates about products.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200008/ai_n25594060]]></link>
		<description><![CDATA[State farm insurance cos. has launched its first major marketing  effort to Chinese consumers with an in-language TV, radio, print and  outdoor campaign.    State farm insurance cos. has launched its first major marketing  effort to Chinese consumers with an in-language TV, radio, print and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Aug 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[marketing effort]]></category>
		<category domain="http://resources.bnet.com/topic/state+farm+mutual+automobile+insurance+co..html"><![CDATA[State Farm Mutual Automobile Insurance Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Colgate challenges Gillette dominance in electric brushes ;Ads, promotions back Actibrush entry into market ruled by Braun.(Brief Article)(Statistical Data Included)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200004/ai_n25592624]]></link>
		<description><![CDATA[Oral-care companies are powering up their marketing efforts as  demand for electric toothbrushes grows.    Oral-care companies are powering up their marketing efforts as  demand for electric toothbrushes grows.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Apr 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/gillette+co..html"><![CDATA[Gillette Co.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+effort.html"><![CDATA[marketing effort]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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