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- Six Ways to Deal With a Back-Stabber
- The Find: An astonishing 50 percent of advertising and marketing executives report having been stabbed in the back by a colleague at some point in their careers. The Source: A national survey from The Creative Group, which provides specialized staff to the marketing, advertising, creative and web...
- Blog posts 2008-07-18
- Marketing Executives' Jobs: More Than What They Seem
- Marketing executives promote brands, products, services, and companies. They persuade people to purchase their brands or services and make sure that commodity conduits function smoothly. Marketing executives need to be creative to raise brand, product, or service awareness, and they need to be analytical to understand market segments. Marketing executives...
- White papers 2007-11-20
- Marketing Executive CV
- A marketing executive CV should be prepared in a similar way as you would prepare a sales and marketing CV. The first step towards preparing a marketing executive CV that will land you an interview is researching the organization being applied to and the position being applied for. With this...
- Tools & templates 2009-01-01
- Put Your Money Where the Value Is
- Marketing budgets are under increasing scrutiny and executives are being asked to contribute more to the sales effort. But, the tried and true marketing vehicles that have been effective in the past are not delivering the same results. Marketing executives are struggling to identify the programs which will produce the...
- White papers 2004-07-01
Additional Resources
- Marketing Communications Demand Creation: Marketing Executive Study
- For the past several years, many graphic arts industry analysts and market research firms have predicted that the growth of digital color and variable data is about to explode. So far, however, growth has failed to meet market expectations. Several hypotheses are associated with the subdued market growth. As part...
- White papers 2003-10-01
- Marketing Executive Receives 2007 Lifetime Achievement Award for Breakthroughs in Consumer Research and Marketing
- Chris Moloney, Scottrade Inc.'s Marketing Chief is Recognized by Frost & Sullivan for Groundbreaking Customer Loyalty Research and Advocacy Marketing NEW YORK -- Frost & Sullivan, a leader in global leader research analysis and consulting, has announced that marketing executive Chris X. Moloney will be the recipient of a...
- Research articles 2007-02-06
- TEXAS A&M UNIVERSITY: West Texas vegetable growers briefed on marketing, research.
- M2 PRESSWIRE-17 February 1999-TEXAS A&M UNIVERSITY: West Texas vegetable growers briefed on marketing, research C1994-99 M2 COMMUNICATIONS LTD RDATE:160299 HEREFORD -- West Texas vegetable growers were briefed on new marketing initiatives and potato research Jan. 19 at the annual West ...
- Research articles 1999-02-17
- Stuart Baumgarten named executive vice president of sales and marketing at SafetyTek Corp.'s Invivo Research subsidiary
- FREMONT, Calif.--BUSINESS WIRE--March 14, 1996--SafetyTek Corp. (NASDAQ:SAFE) Thursday announced that Stuart Baumgarten has joined its wholly owned Invivo Research Inc. subsidiary as executive vice president of worldwide sales and marketing.Baumgarten, 42, joins Invivo after a 15-year career serving in various sales positions at Datascope Corp. (NASDAQ:DSCP), where he was most...
- Research articles 1996-03-14
- Pursuing The Meaning Of Meaning In The Commercial World: An International Review Of Marketing And Consumer Research Founded On Semiotics
- From the executive summary: ‘Meaning in the commercial world is essential and enigmatic. From product design and packaging to advertising and retailing, marketers are continually seeking to strategically facilitate meanings that contribute positively to brand images, purchase likelihood, satisfaction, and the like. For their part, consumers are continually acquiring, using,...
- White papers 2003-01-01
- Boca Research expands executive management team; adds new VP of Product Management and Marketing
- BOCA RATON, Fla.--BUSINESS WIRE--April 9, 1996--Boca Research Inc. (NASDAQ:BOCI) Tuesday announced that Jerry A. Lumpkin has joined its management team as vice president of product management and marketing.
- Research articles 1996-04-09
- The Advertising Agency's Role in Marketing Communications Demand Creation
- As part of the industry analysis effort for the digital color market, the Printing Industry Center at RIT embarked on a research initiative to gain an understanding of the relationship between the advertising agency, the corporate marketing executive, and the print services provider. This paper focuses specifically on the impact...
- White papers 2003-10-01
- Third Wave Announces Appointment of GE Healthcare Executive Christopher Burton as Senior Vice President of Sales and Marketing
- MADISON, Wis. -- Third Wave Technologies Inc. (NASDAQ:TWTI) today announced the appointment of Christopher Burton as the company's senior vice president of sales and marketing. Mr. Burton will have overall responsibility for the global sales and marketing of Third Wave's clinical and research businesses. John Bellano, the company's vice president...
- Research articles 2008-01-09
- How to Gather Competitive Research
- To formulate an effective corporate strategy, it's essential to understand two basic questions: What is your company doing, and what are your competitors doing? Establish the Strategic Problem Goal: Define your question before you begin the search for answers. Developing a competitive strategy...
- Articles 2007-03-28
- Mashable's Guide to Jobs in Interactive Marketing & Web Development
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-12-09
- Let’s Fix Marketing. For Good.
- In business-to-business (B2B) firms, the legendary conflict between sales and marketing stems from a difference of opinion about what marketing should be doing. Most marketing professionals believe that they should primarily be concerned with market research, building brand equity and creating marketing materials. Most sales professionals believe that...
- Blog posts 2007-05-09
- Mashable's Guide to Social Media & Web Marketing Jobs
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-11-25
- Marketing versus Sales
- Well, well... I appear to have proverbially speaking stirred up a hornets nest by pointing out that Marketing has been wearing the Emperors new clothes. I guess Ill have to defend my position.First, though, I have to say something about Xerox, whose strategy a couple of comments defended. Consider:...
- Blog posts 2007-05-10
- Nielsen promotes Dimling. (Nielsen Media Research, John A. Dimling) (Brief Article)
- John A. Dimling, executive vice president, group director of marketing for Nielsen Media Research since 1988, has been named NMR's president and chief executive officer. Dimling, 55, has spent most of his career in television. Before joining ...
- Research articles 1993-08-02
- New Line Cinema's Integrated Marketing Executive Added to Agenda for Next Week's MKF Research 2006 Executive Wine Summit
- ST. HELENA, Calif. -- Gordon Paddison, EVP of Integrated Marketing at New Line Cinema, was added this month to the roster of compelling speakers at the MKF Research 2006 Executive Wine Summit, slated for May 23 and 24, 2006 at the Villagio Inn, Yountville, California. Mr. Paddison will join the...
- Research articles 2006-05-19
- Are Family-Friendly Shows a Better Environment for Ads?
- NEW YORK (AdAge.com) -- Could the gore from a scene in "CSI" or the salty language of "Southland" keep an ad for Pampers or a commercial for Coca-Cola from making its point with viewers? According to new research from a consortium of blue-chip advertisers seeking more programs that spur family...
- News items 2009-11-04
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