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	<title><![CDATA[marketing executive and marketing research Resources | BNET]]></title>
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		<title><![CDATA[Marketing Executive CV]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1151057]]></link>
		<description><![CDATA[A marketing executive CV should be prepared in a similar way as you would prepare a sales and marketing CV. The first step towards preparing a marketing executive CV that will land you an interview is researching the organization being applied to and the position being applied for. With this...]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
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		<title><![CDATA[Six Ways to Deal With a Back-Stabber]]></title>
		<link><![CDATA[http://blogs.bnet.com/bnet1/?p=499]]></link>
		<description><![CDATA[  	The Find: An astonishing 50 percent of advertising and marketing executives report having been stabbed in the back by a colleague at some point in their careers.  	The Source: A national survey from The Creative Group, which provides specialized staff to the marketing, advertising, creative and web...]]></description>
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		<pubDate>Fri, 18 Jul 2008 10:38:52 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/jessica+stillman.html"><![CDATA[Jessica Stillman]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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		<title><![CDATA[Marketing Executives' Jobs: More Than What They Seem]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=380750]]></link>
		<description><![CDATA[Marketing executives promote brands, products, services, and companies. They persuade people to purchase their brands or services and make sure that commodity conduits function smoothly. Marketing executives need to be creative to raise brand, product, or service awareness, and they need to be analytical to understand market segments. Marketing executives...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 20 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
		<category domain="http://resources.bnet.com/topic/employmentcrossing.html"><![CDATA[EmploymentCrossing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[Marketing Executive]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Put Your Money Where the Value Is]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=167789]]></link>
		<description><![CDATA[Marketing budgets are under increasing scrutiny and executives are being asked to contribute more to the sales effort. But, the tried and true marketing vehicles that have been effective in the past are not delivering the same results. Marketing executives are struggling to identify the programs which will produce the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jul 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/blueprint+marketing.html"><![CDATA[BluePrint Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+budget.html"><![CDATA[Marketing Budget]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[Marketing Executive]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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