Resources

25 Resources for

marketing executive

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BNET Resources

Six Ways to Deal With a Back-Stabber
The Find: An astonishing 50 percent of advertising and marketing executives report having been stabbed in the back by a colleague at some point in their careers. The Source: A national survey from The Creative Group, which provides specialized staff to the marketing, advertising, creative and web...
Tags: Marketing Executive, Advertisement, Jessica Stillman, Marketing, Marketing Research, Creative Group
Blog posts 2008-07-18
Hilton Gaming appoints casino marketing executives
LAS VEGAS--BUSINESS WIRE--June 10, 1997--Hilton Gaming Corp. Tuesday announced the appointment of two senior casino marketing executives.
Tags: game, Hilton Hotels Corp., marketing, marketing executive
Research articles 1997-06-10
Talk is cheap (so why are you so quiet during a market slowdown?) (Viewpoint).(convergence technology )(Industry Overview)
Unless you're the marketing executive for your company, please turn the page. We'll wait. Thank you for respecting the privacy of us business development folks. Unless you're the marketing executive for your company, please turn the page. We'll wait. Thank you for respecting the...
Tags: business development, marketing executive
Research articles 2002-07-01
Give CMOs time to do their jobs.(Viewpoint)(Brief Article)
A prevailing, if unfortunate, belief is that marketing is discretionary. Now, a new study finds chief marketing executives are, too. A prevailing, if unfortunate, belief is that marketing is discretionary. Now, a new study finds chief marketing executives are, too.
Tags: CMOS, job, marketing, marketing executive
Research articles 2004-05-10
Taking A Variable Product To The SEC?(Securities and Exchange Commission)(Brief Article)
Agents, actuaries, marketing executives, company law departments, and outside counsel all face the same problem: How do we get a new or polished-up version of an existing variable product to market quickly? Agents, actuaries, marketing executives, company law departments, and outside counsel all face...
Tags: marketing executive, SEC
Research articles 2001-04-09
Latest `breakthrough' from CBS another setback for its viewers.
Memo to cbs marketing executives: If you're looking for a new network slogan, here's a suggestion. Memo to cbs marketing executives: If you're looking for a new network slogan, here's a suggestion.
Tags: marketing executive
Research articles 2000-01-24
SUV sellers pin hopes on new hires ; Land Rover, Isuzu sign up big guns in marketing to boost sagging sales.(Jon Williams last week joined Land Rover of North America)(Brief Article)
Two sport-utility marketers suffering sales declines have hired new top marketing executives. Two sport-utility marketers suffering sales declines have hired new top marketing executives.
Tags: Land Rover, marketing, marketing executive, sales, SUV
Research articles 2001-03-05
Marketing shakeup under way at Chrysler; Non-Omnicom consultants hired; PentaMark now in `holding pattern'.(Brief Article)
Two new top marketing executives at DaimlerChrysler's Chrysler Group are shaking things up. Two new top marketing executives at DaimlerChrysler's Chrysler Group are shaking things up.
Tags: Chrysler LLC, marketing, marketing executive
Research articles 2001-06-04
Andy Addis to Leave Comcast (Multichannel News)
Comcast Corp. marketing executive Andy Addis has decided to leave the top U.S. MSO, effective Jan. 14, to pursue other opportunities, a company spokesperson confirmed last week. Comcast Corp. marketing executive Andy Addis has decided to leave the top U.S. MSO, effective Jan. 14,...
Tags: Comcast Corp., marketing executive
Research articles 2005-01-17
New York Times Newspaper Company Names Executives of New England Group.(Knight Ridder/Tribune Business News)
Aug. 18--The Boston Globe and its parent, The New York Times Co., yesterday named two marketing executives to key positions in advertising and circulation for the New England Newspaper Group. Aug. 18--The Boston Globe and its parent, The New York Times Co., yesterday named...
Tags: marketing executive, New York Times Co.
Research articles 2000-08-18
NBC. (People & Calendar).(the NBC Agency adds marketing executives)(Brief Article)
The NBC Agency added marketing executives: JODI FLICKER, to the newly created position of senior marketing director, and SHARON MERLE-LIEBERMAN as marketing services director. Flicker comes from ... The NBC Agency added marketing executives: JODI FLICKER, to the newly created position of senior...
Tags: marketing, NBC Universal Inc., marketing executive, agency
Research articles 2003-06-30
General Motors to Revitalize Marketing Efforts.(Originated from The Indianapolis Star)
DETROIT--Jan. 9--General Motors Corp.'s top marketing executive on Monday gave a primer on how the automaker intends to revitalize the way it sells cars and trucks. DETROIT--Jan. 9--General Motors Corp.'s top marketing executive on Monday gave a primer on how the automaker intends to revitalize the...
Tags: General Motors Corp., marketing, marketing executive
Research articles 1996-01-09
Media moves up; On top: Philips places Carat in charge of global account and creative shops.(Royal Philips Electronics)(Statistical Data Included)
Marketing executives at Royal Philips Electronics have seen the light, and it's a media agency that shall lead them. Marketing executives at Royal Philips Electronics have seen the light, and it's a media agency that shall lead them.
Tags: Marketing Executive, Philips Electronics N.V.
Research articles 2001-07-09
Coca-Cola Names No. 2 Executive for Companys Largest Operating Group.(Knight Ridder/Tribune Business News)
Jul. 21--Coca-Cola has named marketing executive Jeffrey Dunn to the new position of deputy group president for its North America operations. Jul. 21--Coca-Cola has named marketing executive Jeffrey Dunn to the new position of deputy group president for its North America operations.
Tags: Coca-Cola Co., marketing executive
Research articles 2000-07-21
Changes in Management Completed at American Airlines.(Knight Ridder/Tribune Business News)
Jan. 20--FORT WORTH, Texas--American Airlines completed the reorganization of its senior management team yesterday by promoting two veteran financial and marketing executives to senior posts to head the company's finance and planning departments. The Jan. 20--FORT WORTH, Texas--American Airlines completed the reorganization of its senior...
Tags: American Airlines, marketing executive
Research articles 2000-01-21
Hoping to help Phoenix rise.
A top marketing executive has left Salomon Smith Barney Inc.'s consulting group to join Phoenix Investment Partners Ltd., the money management arm of Phoenix Home Life Mutual Insurance Co. A top marketing executive has left Salomon Smith Barney Inc.'s consulting group to...
Tags: marketing executive, Phoenix Technologies
Research articles 2001-03-05
PentaMark gets its act together; Omnicom unit plowing through the tasks of Chrysler consolidation.(Brief Article)
Mike Vogel has spent the last year at a monumental task: integrating three agency cultures into one at the same time his sole client, DaimlerChrysler's Chrysler Group, hired marketing executives that eventually led to a reorganization at the automake Mike Vogel has spent the last year...
Tags: Chrysler LLC, marketing executive
Research articles 2001-10-01
Turner Broadcasting Hires Coke Marketing Executive.(Knight Ridder/Tribune Business News)
Feb. 10--Turner Broadcasting is about to land one of Coca-Cola's top marketing executives, and a leading sports marketer nationwide, to lead cable channel TNT. Feb. 10--Turner Broadcasting is about to land one of Coca-Cola's top marketing executives, and a leading sports marketer nationwide,...
Tags: marketing executive, Turner Broadcasting
Research articles 2000-02-09
Coca-Cola Ad Executive Leaves Company to Take Pepsi Challenge.(Originated from The Atlanta Journal and Constitution)
ATLANTA--Oct. 31--One of Coca-Cola's top marketing executives resigned this week to take the Pepsi challenge, joining the archrival's New York-based advertising agency. ATLANTA--Oct. 31--One of Coca-Cola's top marketing executives resigned this week to take the Pepsi challenge, joining the archrival's...
Tags: advertisement, Coca-Cola Co., marketing executive, PepsiCo
Research articles 1996-10-31
Marketing Executive Takes Reins of Bank of America's $145 Million Ad Budget.
By Rick Rothacker, The Charlotte Observer, N.C. Knight Ridder/Tribune Business News By Rick Rothacker, The Charlotte Observer, N.C. Knight Ridder/Tribune Business News
Tags: advertisement, Bank of America Corp., marketing, Marketing Executive
Research articles 2001-11-02
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