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	<title><![CDATA[marketing executive Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+executive.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing executive]]></description>
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		<title><![CDATA[Marketing Executive CV]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1151057]]></link>
		<description><![CDATA[A marketing executive CV should be prepared in a similar way as you would prepare a sales and marketing CV. The first step towards preparing a marketing executive CV that will land you an interview is researching the organization being applied to and the position being applied for. With this...]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cv.html"><![CDATA[CV]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[Marketing Executive]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Six Ways to Deal With a Back-Stabber]]></title>
		<link><![CDATA[http://blogs.bnet.com/bnet1/?p=499]]></link>
		<description><![CDATA[  	The Find: An astonishing 50 percent of advertising and marketing executives report having been stabbed in the back by a colleague at some point in their careers.  	The Source: A national survey from The Creative Group, which provides specialized staff to the marketing, advertising, creative and web...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 18 Jul 2008 10:38:52 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[Marketing Executive]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/jessica+stillman.html"><![CDATA[Jessica Stillman]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/creative+group.html"><![CDATA[Creative Group]]></category>
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		<title><![CDATA[Marketing Executives' Jobs: More Than What They Seem]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=380750]]></link>
		<description><![CDATA[Marketing executives promote brands, products, services, and companies. They persuade people to purchase their brands or services and make sure that commodity conduits function smoothly. Marketing executives need to be creative to raise brand, product, or service awareness, and they need to be analytical to understand market segments. Marketing executives...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 20 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
		<category domain="http://resources.bnet.com/topic/employmentcrossing.html"><![CDATA[EmploymentCrossing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[Marketing Executive]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Andy Addis to Leave Comcast (Multichannel News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5934/is_200501/ai_n23916576]]></link>
		<description><![CDATA[Comcast Corp. marketing executive Andy Addis has decided to leave the top U.S. MSO, effective Jan. 14, to pursue other opportunities, a company spokesperson confirmed last week.       Comcast Corp. marketing executive Andy Addis has decided to leave the top U.S. MSO, effective Jan. 14,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Jan 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/comcast+corp..html"><![CDATA[Comcast Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
		<category domain="tickers">CMCSA</category>
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	<item>
		<title><![CDATA[Put Your Money Where the Value Is]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=167789]]></link>
		<description><![CDATA[Marketing budgets are under increasing scrutiny and executives are being asked to contribute more to the sales effort. But, the tried and true marketing vehicles that have been effective in the past are not delivering the same results. Marketing executives are struggling to identify the programs which will produce the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jul 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/blueprint+marketing.html"><![CDATA[BluePrint Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+budget.html"><![CDATA[Marketing Budget]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[Marketing Executive]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Give CMOs time to do their jobs.(Viewpoint)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200405/ai_n25571118]]></link>
		<description><![CDATA[A prevailing, if unfortunate, belief is that marketing is  discretionary. Now, a new study finds chief marketing executives are,  too.    A prevailing, if unfortunate, belief is that marketing is  discretionary. Now, a new study finds chief marketing executives are,  too.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 May 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cmos.html"><![CDATA[CMOS]]></category>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[job]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[NBC. (People & Calendar).(the NBC Agency adds marketing executives)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200306/ai_n17990476]]></link>
		<description><![CDATA[The NBC Agency added marketing executives: JODI FLICKER, to the  newly created position of senior marketing director, and SHARON  MERLE-LIEBERMAN as marketing services director. Flicker comes from  ...    The NBC Agency added marketing executives: JODI FLICKER, to the  newly created position of senior...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Jun 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
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		<title><![CDATA[Talk is cheap (so why are you so quiet during a market slowdown?) (Viewpoint).(convergence technology )(Industry Overview)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5966/is_200207/ai_n24109255]]></link>
		<description><![CDATA[Unless you're the marketing executive for your company, please  turn the page. We'll wait. Thank you for respecting the privacy of  us business development folks.    Unless you're the marketing executive for your company, please  turn the page. We'll wait. Thank you for respecting the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Jul 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/business+development.html"><![CDATA[business development]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
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		<title><![CDATA[Marketing Executive Takes Reins of Bank of America's $145 Million Ad Budget.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200111/ai_n21557199]]></link>
		<description><![CDATA[By Rick Rothacker, The Charlotte Observer, N.C. Knight  Ridder/Tribune Business News    By Rick Rothacker, The Charlotte Observer, N.C. Knight  Ridder/Tribune Business News  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 02 Nov 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/bank+of+america+corp..html"><![CDATA[Bank of America Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[Marketing Executive]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BAC</category>
		<category domain="tickers">BAC</category>
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		<title><![CDATA[PentaMark gets its act together; Omnicom unit plowing through the tasks of Chrysler consolidation.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200110/ai_n25598040]]></link>
		<description><![CDATA[Mike Vogel has spent the last year at a monumental task:  integrating three agency cultures into one at the same time his sole  client, DaimlerChrysler's Chrysler Group, hired marketing  executives that eventually led to a reorganization at the automake  Mike Vogel has spent the last year...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Oct 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/chrysler+llc.html"><![CDATA[Chrysler LLC]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Media moves up; On top: Philips places Carat in charge of global account and creative shops.(Royal Philips Electronics)(Statistical Data Included)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200107/ai_n25597535]]></link>
		<description><![CDATA[Marketing executives at Royal Philips Electronics have seen the  light, and it's a media agency that shall lead them.    Marketing executives at Royal Philips Electronics have seen the  light, and it's a media agency that shall lead them.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Jul 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[Marketing Executive]]></category>
		<category domain="http://resources.bnet.com/topic/philips+electronics+n.v..html"><![CDATA[Philips Electronics N.V.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PHG</category>
		<category domain="tickers">PHG</category>
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		<title><![CDATA[Marketing shakeup under way at Chrysler; Non-Omnicom consultants hired; PentaMark now in `holding pattern'.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200106/ai_n25597258]]></link>
		<description><![CDATA[Two new top marketing executives at DaimlerChrysler's Chrysler  Group are shaking things up.    Two new top marketing executives at DaimlerChrysler's Chrysler  Group are shaking things up.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Jun 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/chrysler+llc.html"><![CDATA[Chrysler LLC]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Marketing Executive Is Promoted to No. 2 Post at Delta Air Lines.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200105/ai_n21501400]]></link>
		<description><![CDATA[By Nancy Fonti, The Atlanta Journal and Constitution Knight  Ridder/Tribune Business News    By Nancy Fonti, The Atlanta Journal and Constitution Knight  Ridder/Tribune Business News  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 02 May 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/delta+air+lines+inc..html"><![CDATA[Delta Air Lines Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[Marketing Executive]]></category>
		<category domain="http://resources.bnet.com/topic/nancy+fonti.html"><![CDATA[NANCY FONTI]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DAL</category>
		<category domain="tickers">DAL</category>
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		<title><![CDATA[Taking A Variable Product To The SEC?(Securities and Exchange Commission)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5557/is_200104/ai_n21990308]]></link>
		<description><![CDATA[Agents, actuaries, marketing executives, company law departments,  and outside counsel all face the same problem: How do we get a new or  polished-up version of an existing variable product to market quickly?    Agents, actuaries, marketing executives, company law departments,  and outside counsel all face...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Apr 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/sec.html"><![CDATA[SEC]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Hoping to help Phoenix rise.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4798/is_200103/ai_n17426407]]></link>
		<description><![CDATA[A top marketing executive has left Salomon Smith Barney Inc.'s  consulting group to join Phoenix Investment Partners Ltd., the money  management arm of Phoenix Home Life Mutual Insurance Co.      A top marketing executive has left Salomon Smith Barney Inc.'s  consulting group to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 Mar 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/phoenix+technologies.html"><![CDATA[Phoenix Technologies]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PTEC</category>
		<category domain="tickers">PTEC</category>
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		<title><![CDATA[SUV sellers pin hopes on new hires ; Land Rover, Isuzu sign up big guns in marketing to boost sagging sales.(Jon Williams last week joined Land Rover of North America)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200103/ai_n25596614]]></link>
		<description><![CDATA[Two sport-utility marketers suffering sales declines have hired new  top marketing executives.    Two sport-utility marketers suffering sales declines have hired new  top marketing executives.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 Mar 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/land+rover.html"><![CDATA[Land Rover]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/suv.html"><![CDATA[SUV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[New York Times Newspaper Company Names Executives of New England Group.(Knight Ridder/Tribune Business News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200008/ai_n22478206]]></link>
		<description><![CDATA[Aug. 18--The Boston Globe and its parent, The New York Times Co.,  yesterday named two marketing executives to key positions in advertising  and circulation for the New England Newspaper Group.    Aug. 18--The Boston Globe and its parent, The New York Times Co.,  yesterday named...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 18 Aug 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/new+york+times+co..html"><![CDATA[New York Times Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NYT</category>
		<category domain="tickers">NYT</category>
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		<title><![CDATA[Coca-Cola Names No. 2 Executive for Companys Largest Operating Group.(Knight Ridder/Tribune Business News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200007/ai_n22473362]]></link>
		<description><![CDATA[Jul. 21--Coca-Cola has named marketing executive Jeffrey Dunn to  the new position of deputy group president for its North America  operations.    Jul. 21--Coca-Cola has named marketing executive Jeffrey Dunn to  the new position of deputy group president for its North America  operations.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 21 Jul 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="tickers">KO</category>
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		<title><![CDATA[Turner Broadcasting Hires Coke Marketing Executive.(Knight Ridder/Tribune Business News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200002/ai_n22452622]]></link>
		<description><![CDATA[Feb. 10--Turner Broadcasting is about to land one of  Coca-Cola's top marketing executives, and a leading sports marketer  nationwide, to lead cable channel TNT.    Feb. 10--Turner Broadcasting is about to land one of  Coca-Cola's top marketing executives, and a leading sports marketer  nationwide,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 09 Feb 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/turner+broadcasting.html"><![CDATA[Turner Broadcasting]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Latest `breakthrough' from CBS another setback for its viewers.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200001/ai_n25591846]]></link>
		<description><![CDATA[Memo to cbs marketing executives: If you're looking for a new  network slogan, here's a suggestion.    Memo to cbs marketing executives: If you're looking for a new  network slogan, here's a suggestion.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Jan 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+executive.html"><![CDATA[marketing executive]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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