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		<title><![CDATA[Rate Your Marketing Team!]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=314]]></link>
		<description><![CDATA[    The whole point of Marketing is to make selling easier.  Unfortunately, many marketing groups think their job is to "drive" sales.   As a result, they waste big bucks on nonsense and fluff.  That increases the cost of sales, which inevitably results in...]]></description>
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		<pubDate>Wed, 14 May 2008 05:10:47 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+folk.html"><![CDATA[Marketing Folk]]></category>
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		<title><![CDATA[How Can Product Managers Help Marketing?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341202]]></link>
		<description><![CDATA[Whether you as a Product Manager report into Marketing, Development, or another group, you play a critical role in helping Marketing position and explain the product so that the message resonates with your product's prospects. The Marketing folks are the experts at taking an image of your software product and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+manager.html"><![CDATA[Product Manager]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+folk.html"><![CDATA[Marketing Folk]]></category>
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		<title><![CDATA[Bad Marketing Follows Bad Sales]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=4]]></link>
		<description><![CDATA[If you missed Geoffrey James' (aka "Sales Machine") lambasting of marketing folks in his recent entries "Let's Fix Marketing for Good" and "Marketing Vs. Sales," do yourself a favor and give them both a read.  His criticisms are representative of many sales folks' frustrations with their marketing departments.There's no...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 16 Jul 2007 07:38:32 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales force management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+folk.html"><![CDATA[marketing folk]]></category>
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		<category domain="http://resources.bnet.com/topic/sales+folk.html"><![CDATA[sales folk]]></category>
		<category domain="http://resources.bnet.com/topic/travis+van.html"><![CDATA[Travis Van]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[public relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
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