Resources

2 Resources for

marketing function

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Ricoh consolidates sales, marketing and service strengths for peripheral products division: WEST CALDWELL, NJ-Ricoh Corp. announced it will centralize business support functions for its printer and scanner products at its North American headquarters, located here. Marketing functions are being moved here, also.; Tags: marketing, Marketing function, Ricoh Corp., sales; Research articles 1998-03-01
100% Marketing: The Brands Lecture: "The market, the corporate environment in which we compete today, is more focused on performance than ever, with a keen focus on growth. How many of us who are leaders of our marketing function have clear deliverables, clear metrics for the output, for ourselves and for he...; Tags: Brand, Marketing Function, Marketing Research, Branding, Marketing; White papers 2003-06-17

Additional Resources

Marketing versus Sales: Marketing versus Sales.. eeerrhhI think you've stated some good points.The logic way: First Marketing, then Sales. Like first chicken, then egg eerrhh. There's no sales approach without marketing preparation. Remember guys, the 5 P's or more of Marketing ... you sales guys and the communication geeks are both under the...; Tags: marketing, Marketing & Sales, sales; Discussion threads 2007-05-11
Product Marketing = Lost Sales.: Over the last two weeks, I've been talking about Manager-to-Manager (M2M) sales in B2B environments, and how real decision-makers want you to be responsible for results and consequently have no interest in products, even if repackaged as "solutions." If I'm right about that -- and the research...; Tags: Product, Customer, B2B, B2B Product Marketing, Sales Strategy, Product Marketing, Marketing Research, Sales Force Management, Sales, Marketing, Geoffrey James; Blog posts 2007-11-02
How to Drive Marketing Crazy: How to Drive Marketing CrazySales Lead CollateralGood summary of meaningless jargon. Additional issue is how can the collateral copy vow the target customer?How to Drive Marketing CrazyAs an attack on meaningless buzzwords, this sounds great. But the remedy may be worse than the disease. The author proposes substituting...; Tags: buzzword, marketing, Plain-talk; Discussion threads 2007-02-20

World's Most Clueless Marketing Group?: Regular readers of this blog know that I'm critical of marketing groups that don't pull their weight. I thought it would be interesting to share a recent, real-life experience that, for me, illustrates exactly how absurd some marketing organizations can get. First some background. As...; Tags: Gartner Inc., Geoffrey James, Analyst, Marketing, Public Relations, Gartner PR, Marketing research; Blog posts 2007-09-11
Infusing The New Product Development Process With A Marketing Capability: In a rapidly changing business environment the role of the marketing function has evolved from performing tactical marketing tasks to infusing a marketing capability into the organisation's core business processes. Empirical and anecdotal evidence suggests that merely performing traditional marketing tasks does not always lead to a new product development...; Tags: New Product Development, Product Marketing, Marketing Research, Marketing; White papers 2003-12-01
Meltdown an Opportunity for Marketing, Says UCLA Anderson's Dominique Hanssens: Even when the economy looks bad your marketing doesn't have to suffer, says Dominique Hanssens, Bud Knapp Professor of Marketing and the Marketing Area Chair at UCLA's Anderson School of Management. In fact, Hanssens, who recently served two years as the executive director of the Marketing Science Institute in Cambridge,...; Tags: University Of California At Los Angeles, Recession, Dann, Marketing Research, Marketing, Jeremy Dann; Blog posts 2008-10-15
Do You Need Marketing Objectives? | BTalk Australia: (Episode 296; 14 minutes 07) It seems like a stupid question doesnâ€™t it? Do you need marketing objectives? Well, maybe you don't. Roger James, chairman of the Australian Marketing Institute, says in some companies business and marketing objectives are very close. Thatâ€™s because everyone in the...; Tags: Marketing Objective, Marketing Research, Marketing, Phil Dobbie; Blog posts 2009-07-28
Unica Corporation and Gartner Present Live Webinar on Marketing Resource Management: WHAT: "Marketing with Impact: The Transformation of Marketing Operations Through Marketing Resource Management," a Webinar hosted by Unica Corporation, featuring Gartner Research. WHEN: Tuesday, February 8, 2005 1:00 - 2:00 p.m. EST WHY: Marketing...; Tags: Gartner Inc., marketing, webinar; Research articles 2005-02-01
Nortel Networks Appoints Chief Marketing Officer; Clent Richardson to Lead Transformation to Marketing-Centric Company: TORONTO -- Delivering on the commitment made on August 19, 2004 to elevate its corporate marketing function to drive overall marketing strategy and accelerate revenue growth, Nortel Networks (NYSE:NT)(TSX:NT) announced today the appointment of Clent Richardson as chief marketing officer effective October 1, 2004. E[acute accent]Overseeing one of the most...; Tags: marketing, Nortel Networks Corp., Richardson; Research articles 2004-09-27
Enesco Implements Strategic Marketing Initiative; Company Names Chief Marketing Officer to Drive New Products and Marketing Programs: ITASCA, Ill. -- Enesco Group, Inc. (NYSE:ENC), a leader in the giftware, collectible and home decor industry, today announced the Company is implementing a strategic initiative that will enhance the company's critical marketing function. David Nicklin, who has been appointed to the newly-created position of Chief Marketing Officer, will...; Tags: Enesco Corp.; Research articles 2005-02-01
Need A Marketing Specialist?: Delegating marketing to specialists can do the job done faster, better, and better yet leave you free to focus on other aspects of your business. High demand is an indication that investing in marketing will pay off in profits. Using an outside strategic partner can strengthen your business model. Then...; Tags: Marketing Research, Marketing; White papers 2003-01-01
Foundations Of Strategic Marketing Management: Strategy of an organization is the roadmap towards attainment of its long term goals and objectives. Strategic management is the process of operationalization of the firm's strategy. Strategic marketing management involves implementing the principles of strategic management in the context of marketing function in the organization. It consists of strategies...; Tags: Villanova University, Marketing Management, Strategic Management, Marketing Research, Strategy, Marketing, Management; Presentations 2003-01-01
Should You Outsource Your Marketing?: Most companies already outsource a portion of their marketing function which is advertising. But what can one say about direct-mail management, lead management, or customer analytics? Increasingly, expertise in these and other marketing areas lies outside their own walls. And that is why more and more companies are turning to...; Tags: Harvard College, Outsource, Marketing Research, Marketing; White papers 2005-07-04
Quarterly Marketing Budget: This template is a marketing budget for each quarter. It shows the expenditures for each major marketing function (Advertising, Promotion, Marketing Research, etc.) and the percentage those expenditures represent to the total marketing expenses for the quarter. The percentage shown for each specific expense is the percentage that the expense...; Tags: JaxWorks, Marketing Research, Marketing; Tools & templates 2007-09-01
Crunch Time For Marketing: Traditional wisdom has it that whenever a recession looms large, Marketing is one of the fist functions to suffer from budget pressures. In recent months there has been a renewed focus on effectiveness, efficiency and cost reduction across all businesses but especially in the Marketing function. Despite over 80% of...; Tags: Deloitte LLP, Marketing Research, Marketing; White papers 2008-12-08
ENESCO REALIGNS ITS MARKETING DEPARTMENT.(Brief Article): ITASCA, Ill.-Enesco Group Inc. has restructured its marketing team as part of a strategic initiative the company is implementing to enhance its critical marketing function. David Nicklin, who has been appointed to the newly created position of chief marketing officer, will be leading...; Tags: Enesco Corp.; Research articles 2005-02-14
ICx Technologies(TM) Announces Paul H. Eisenbraun Appointed Senior Vice President of Strategic Marketing: ICx Technologies, Inc. announced today that Paul H. Eisenbraun has been appointed senior vice president of strategic marketing. In addition to leading the strategic marketing function of the company, Mr. Eisenbraun will serve as acting head of the Detection Division. Mr. Eisenbraun has been a consultant to ICx...; Tags: ICx Technologies Inc.; Research articles 2006-06-12
A New Marketing Paradigm for Electronic Commerce: In this article an author had asserted the changes portend an evolution in the "marketing concept" and argue that in order for marketing efforts to be successful in this new medium, a new business paradigm is required in which the marketing function is reconstructed to facilitate electronic commerce in the...; Tags: Electronic Commerce, Marketing Research, Marketing; White papers 2003-01-01