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- Ten MORE Common Sales Mistakes
- Ten MORE Common Sales MistakesAbout Knowing the CompetitionWell i can say that this is a good review, however, i would like to note the following regarding the competition issue. I don't think that any salesman should take a long time researching the competitions position, It is first the marketing department's...
- Discussion threads 2008-04-13
- Why "Scientific Forecasting" Flops
- Sales forecasting in most firms is a mess. The alternative -- scientific forecasting with a computerized market model -- is a proven solution. Why then is scientific forecasting so rare? The answer is fear, on the part of everyone involved. Sales reps are worried ...
- Blog posts 2007-08-02
- Echelon Marketing(R) Group Partners With Allant(R) and Intellidyn(R) to Host Breakfast Panel Session
- Echelon Marketing Group, a division of IXITM Corporation, announced that it will host a breakfast panel session coinciding with the DM Days Annual New York Conference & Expo being held June 20-22. The session, "The Hottest Trends in Leveraging Consumer Information to Improve Marketing and Sales Strategies" is to...
- Research articles 2006-06-21
- Industry Leader Don Neal Tapped by IXI(TM) Corporation as New President of Echelon Marketing Group
- Echelon Marketing Group, a division of IXITM Corporation, announced that it has hired Don Neal as its president. Neal will direct the firm to achieve its marketplace position as the leader in providing the insight and the tools required for marketers to leverage the impact of money and consumer...
- Research articles 2006-04-20
- Grey Acquires Siebel Marketing Group
- NEW YORK--BUSINESS WIRE--July 28, 1997--Grey Advertising announced today that it has acquired New York-based Siebel Marketing Group, a leading full-service collateral design and promotion company.
- Research articles 1997-07-28
- Hallmark Loyalty Marketing Group Partners With Epsilon; MSP To Support Hallmark Loyalty Marketing Group's Customer Loyalty Programs
- Business/Technology Editors
- Research articles 2000-12-05
- Companies Unite Marketing Opportunities.(Network Solutions Inc., Response Marketing Group)(Brief Article)
- Response Marketing Group and Network Solutions Inc. have teamed up to offer agents and insurers matching toll-free numbers and Web site addresses to promote their brands. Response Marketing Group and Network Solutions Inc. have teamed up to offer agents and insurers matching toll-free numbers...
- Research articles 2000-11-01
- ABC celebrates 50 years.(news & events)(Allied Buying Corp. presents several categories of awards)(Brief Article)
- Allied Buying Corp. celebrated its 50th anniversary with a gala banquet in May during its spring conference in Rancho Mirage, Calif. Founded in 1953, the organization was the industry's first buying and marketing group. Allied Buying Corp. celebrated its 50th anniversary with a...
- Research articles 2003-08-01
- Coors segments sales and marketing group - Adolph Coors Co
- Coors segments sales and marketing group
- Research articles 1989-07-03
- Detroit Chevy dealers dissolve dealer-factory marketing organization.(News)
- Byline: Mary Connelly Automotive News In a dispute with General Motors Corp., 44 Detroit-area Chevrolet dealers this month disbanded a dealer-factory marketing group that paid jointly for local advertising. Bill Wink, a Chevrolet dealer in Dearb Byline: Mary Connelly Automotive News...
- Research articles 2007-07-30
- GE's Campbell Offers Long View On Majaps (TWICE)
- Las Vegas-- In a keynote address at the Nationwide Marketing Group's recent PrimeTime! convention here, Jim Campbell, president/CEO of GE Consumer & Industrial, urged white-goods dealers to consider the following Top 10 mega-trends in major Las Vegas-- In a keynote address at the Nationwide...
- Research articles 2006-03-13
- Marketing group creates rules for sending e-mail.(Direct Marketing Association)(Brief Article)
- The Direct Marketing Association DMA of the USA has published mandatory ground rules for its members who send marketing e-mails. This guidance is designed to help avoid a regulatory crackdown on the sending of commercial messages (legislation is be The Direct Marketing Association DMA of the...
- Research articles 2002-06-01
- It's marketers' move at CTAM conference in Boston. (Cable Television Administration and Marketing Society)
- Gary Kasparov won't be there, but CTAM is still using a chess match-inspired theme to push its 20th annual conference in Boston in July. The Marketing group is embracing "It's Your Move -- Don't Blow It!" as its motif for...
- Research articles 1996-05-20
- B2B Comedy Videos: The Pitch Meeting
- Marketing groups are struggling to cope with a world where traditional branding activities fall flat. These three short "mockumentaries" show an IBM marketing team trying desperately to create a viral video. My sense of humor may be a bit odd, but I think...
- Blog posts 2009-06-26
- Why Pay For Lousy Marketing?
- Last week's post "Top 10 Reasons Sales Hates Marketing" documented the complaints that I've heard from sales reps about their marketing groups. As I expected, I got some email flak complaining that I wasn't being fair to marketing. Here's a typical comment: All of it, really. The existence of...
- Blog posts 2009-09-24
Additional Resources
- Valassis, Insignia Stock Jumps on News America Marketing Group Settlement
- Since News America Marketing Group bought Floorgraphics Inc. in what appeared to be a legal settlement of the corporate spying and sabotage litigation between them, the stock of two other direct marketing companies, Valassis and Insignia Systems, has gone through the roof. Valassis, which has a much...
- Blog posts 2009-03-19
- News America Marketing Group Buys Floorgraphics Just Hours After Settling Spying Lawsuit
- News America Marketing Group has agreed to buy Floorgraphics Inc., the company said. A deal price was not disclosed. The acquisition -- which consists primarily of FGI's client and supplier contracts and "other assets" -- comes immediately after the two companies agreed to settle their lawsuit in...
- Blog posts 2009-03-12
- World's Most Clueless Marketing Group?
- Regular readers of this blog know that I'm critical of marketing groups that don't pull their weight. I thought it would be interesting to share a recent, real-life experience that, for me, illustrates exactly how absurd some marketing organizations can get. First some background. As...
- Blog posts 2007-09-11
- BtoB Q&A: Primedia bridges the gap; Miller expects integrated marketing group to benefit company and advertisers.(Primedia Integrated Sales & Marketing Group-also known as Prism)
- Last month, Primedia Inc. established Primedia Integrated Sales & Marketing Group-also known as Prism-as a nerve center for the cross-marketing of all of its media products, both old and new. Leading the effort is the group's president, Darcy Mil Last month, Primedia Inc. established Primedia Integrated...
- Research articles 2001-04-16
- K2 hires former Turner exec Fakier.(K2 Marketing Group, Libby Fakier Turner Broadcasting System Inc.)(Brief Article)
- PASADENA, CALIF. -- K2 Marketing Group said it hired former Turner Broadcasting System Inc. executive Libby Fakier as director of client services for its newly formed cable-marketing group. Fakier spent 13 years at Turner, where as director of PASADENA,...
- Research articles 2005-08-01
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