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	<title><![CDATA[marketing group Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+group.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing group]]></description>
	<s:counts start="0" returned="15" found="15" />
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		<title><![CDATA[Why Pay For Lousy Marketing?]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=4948]]></link>
		<description><![CDATA[Last week's post "Top 10 Reasons Sales Hates Marketing" documented the complaints that I've heard from sales reps about their marketing groups.Â  As I expected, I got some email flak complaining that I wasn't being fair to marketing. Here's a typical comment:  All of it, really. The existence of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 24 Sep 2009 11:30:03 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+group.html"><![CDATA[Marketing Group]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
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	<item>
		<title><![CDATA[B2B Comedy Videos: The Pitch Meeting]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=3404]]></link>
		<description><![CDATA[    Marketing groups are struggling to cope with a world where traditional branding activities fall flat.Â  These three short "mockumentaries" show an IBM marketing team trying desperately to create a viral video.    My sense of humor may be a bit odd, but I think...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 26 Jun 2009 11:30:20 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/b2b.html"><![CDATA[B2B]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+group.html"><![CDATA[Marketing Group]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
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	<item>
		<title><![CDATA[Ten MORE Common Sales Mistakes]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13076-0.html?forumID=1&threadID=2131&messageID=9613&start=0]]></link>
		<description><![CDATA[Ten MORE Common Sales MistakesAbout Knowing the CompetitionWell i can say that this is a good review, however, i would like to note the following regarding the competition issue. I don't think that any salesman should take a long time researching the competitions position, It is first the marketing department's...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Sun, 13 Apr 2008 23:27:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+group.html"><![CDATA[marketing group]]></category>
	</item>
	<item>
		<title><![CDATA[Why "Scientific Forecasting" Flops]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=90]]></link>
		<description><![CDATA[Sales forecasting in most firms is a mess.  The alternative -- scientific forecasting with a computerized market model -- is a proven solution.  Why then is scientific forecasting so rare?  The answer is fear, on the part of everyone involved.	 Sales reps are worried   ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 02 Aug 2007 06:04:02 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales force management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+group.html"><![CDATA[marketing group]]></category>
		<category domain="http://resources.bnet.com/topic/forecasting.html"><![CDATA[forecasting]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/scientific+forecasting.html"><![CDATA[scientific forecasting]]></category>
		<category domain="http://resources.bnet.com/topic/sales+tips.html"><![CDATA[Sales Tips]]></category>
		<category domain="http://resources.bnet.com/topic/general.html"><![CDATA[General]]></category>
		<category domain="http://resources.bnet.com/topic/blogroll.html"><![CDATA[Blogroll]]></category>
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		<title><![CDATA[Detroit Chevy dealers dissolve dealer-factory marketing organization.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5251/is_200707/ai_n20123522]]></link>
		<description><![CDATA[Byline: Mary Connelly Automotive News    In a dispute with General Motors Corp., 44 Detroit-area Chevrolet  dealers this month disbanded a dealer-factory marketing group that paid  jointly for local advertising.    Bill Wink, a Chevrolet dealer in Dearb  Byline: Mary Connelly Automotive News...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Jul 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+group.html"><![CDATA[marketing group]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
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		<title><![CDATA[Echelon Marketing(R) Group Partners With Allant(R) and Intellidyn(R) to Host Breakfast Panel Session]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200606/ai_n16487716]]></link>
		<description><![CDATA[Echelon Marketing Group, a division of IXITM Corporation, announced that it will host a breakfast panel session coinciding with the DM Days Annual New York Conference & Expo being held June 20-22.  The session, "The Hottest Trends in Leveraging Consumer Information to Improve Marketing and Sales Strategies" is to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 21 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/echelon.html"><![CDATA[Echelon]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+group.html"><![CDATA[Marketing Group]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ELON</category>
		<category domain="tickers">ELON</category>
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		<title><![CDATA[Industry Leader Don Neal Tapped by IXI(TM) Corporation as New President of Echelon Marketing Group]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200604/ai_n16138353]]></link>
		<description><![CDATA[Echelon Marketing Group, a division of IXITM Corporation, announced that it has hired Don Neal as its president.  Neal will direct the firm to achieve its marketplace position as the leader in providing the insight and the tools required for marketers to leverage the impact of money and consumer...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 20 Apr 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/echelon.html"><![CDATA[Echelon]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+group.html"><![CDATA[Marketing Group]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ELON</category>
		<category domain="tickers">ELON</category>
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		<title><![CDATA[GE's Campbell Offers Long View On Majaps (TWICE)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5934/is_200603/ai_n23905336]]></link>
		<description><![CDATA[Las Vegas-- In a keynote address at the Nationwide Marketing Group's recent PrimeTime! convention here, Jim Campbell, president/CEO of GE Consumer &amp; Industrial, urged white-goods dealers to consider the following Top 10 mega-trends in major       Las Vegas-- In a keynote address at the Nationwide...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 13 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/general+electric+co..html"><![CDATA[General Electric Co.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+group.html"><![CDATA[Marketing Group]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GE</category>
		<category domain="tickers">GE</category>
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		<title><![CDATA[ABC celebrates 50 years.(news & events)(Allied Buying Corp. presents several categories of awards)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb3069/is_200308/ai_n7724082]]></link>
		<description><![CDATA[Allied Buying Corp. celebrated its 50th anniversary with a gala  banquet in May during its spring conference in Rancho Mirage, Calif.  Founded in 1953, the organization was the industry's first buying  and marketing group.     Allied Buying Corp. celebrated its 50th anniversary with a...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 01 Aug 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/abc+inc..html"><![CDATA[ABC Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+group.html"><![CDATA[marketing group]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Marketing group creates rules for sending e-mail.(Direct Marketing Association)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5697/is_200206/ai_n23737384]]></link>
		<description><![CDATA[The Direct Marketing Association DMA of the USA has published  mandatory ground rules for its members who send marketing e-mails. This  guidance is designed to help avoid a regulatory crackdown on the sending  of commercial messages (legislation is be  The Direct Marketing Association DMA of the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Jun 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing+association.html"><![CDATA[Direct Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+group.html"><![CDATA[Marketing Group]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Hallmark Loyalty Marketing Group Partners With Epsilon; MSP To Support Hallmark Loyalty Marketing Group's Customer Loyalty Programs]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2000_Dec_5/ai_67586123]]></link>
		<description><![CDATA[Business/Technology Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 05 Dec 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/hallmark.html"><![CDATA[Hallmark]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+group.html"><![CDATA[Marketing Group]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Companies Unite Marketing Opportunities.(Network Solutions Inc., Response Marketing Group)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6493/is_200011/ai_n25835886]]></link>
		<description><![CDATA[Response Marketing Group and Network Solutions Inc. have teamed up  to offer agents and insurers matching toll-free numbers and Web site  addresses to promote their brands.    Response Marketing Group and Network Solutions Inc. have teamed up  to offer agents and insurers matching toll-free numbers...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Nov 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+group.html"><![CDATA[MARKETING GROUP]]></category>
		<category domain="http://resources.bnet.com/topic/network+solutions+inc..html"><![CDATA[Network Solutions Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Grey Acquires Siebel Marketing Group]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_1997_July_28/ai_19630097]]></link>
		<description><![CDATA[NEW YORK--BUSINESS WIRE--July 28, 1997--Grey Advertising announced today that it has acquired New York-based Siebel Marketing Group, a leading full-service collateral design and promotion company.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 Jul 1997 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+group.html"><![CDATA[Marketing Group]]></category>
		<category domain="http://resources.bnet.com/topic/siebel+systems+inc..html"><![CDATA[Siebel Systems Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[It's marketers' move at CTAM conference in Boston. (Cable Television Administration and Marketing Society)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_199605/ai_n17970101]]></link>
		<description><![CDATA[Gary Kasparov won't be there, but CTAM is still using a chess  match-inspired theme to push its 20th annual conference in Boston in  July.        The Marketing group is embracing "It's Your Move --  Don't Blow It!" as its motif for...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 20 May 1996 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cable.html"><![CDATA[cable]]></category>
		<category domain="http://resources.bnet.com/topic/cable+television.html"><![CDATA[cable television]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+group.html"><![CDATA[Marketing Group]]></category>
		<category domain="http://resources.bnet.com/topic/nike+inc..html"><![CDATA[Nike Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NKE</category>
		<category domain="tickers">NKE</category>
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		<title><![CDATA[Coors segments sales and marketing group - Adolph Coors Co]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m3469/is_n27_v40/ai_7861309]]></link>
		<description><![CDATA[Coors segments sales and marketing group]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Jul 1989 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/coors.html"><![CDATA[Coors]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+group.html"><![CDATA[marketing group]]></category>
		<category domain="http://resources.bnet.com/topic/molson+coors+brewing+co..html"><![CDATA[Molson Coors Brewing Co.]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TAP</category>
		<category domain="tickers">TAP</category>
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