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- Brand Strategy = Marketing Boondoggle
- Brand Strategy = Marketing BoondoggleRE: Brand Strategy = Marketing BoondoggleQUOTE: It goes way beyond marketing, PR, ad campaigns, and websites.First of all, Steve, love your writing. Great stuff. Really insightful.I understand and tried to reflect in the post that you were referring to larger issues than traditional marketing...
- Discussion threads 2008-10-14
Additional Resources
- HealthMarkets' Agency Marketing and Lead Marketing Groups Named as Finalists in 2007 Selling Power Sales Excellence Awards
- NORTH RICHLAND HILLS, Texas -- HealthMarkets Inc. (http://www.healthmarkets.com) announced today that its Agency Marketing and Lead Marketing Groups were named as Finalists in seven categories in the 2007 Selling Power Sales Excellence Awards (http://www.stevieawards.com/sales). HealthMarkets' Agency Marketing Group AMG was named a Finalist for the second year in a...
- Research articles 2007-11-21
- Why Pay For Lousy Marketing?
- Last week's post "Top 10 Reasons Sales Hates Marketing" documented the complaints that I've heard from sales reps about their marketing groups. As I expected, I got some email flak complaining that I wasn't being fair to marketing. Here's a typical comment: All of it, really. The existence of...
- Blog posts 2009-09-24
- Marketing versus Sales
- Well, well... I appear to have proverbially speaking stirred up a hornets nest by pointing out that Marketing has been wearing the Emperors new clothes. I guess Ill have to defend my position.First, though, I have to say something about Xerox, whose strategy a couple of comments defended. Consider:...
- Blog posts 2007-05-10
- Why Your B2B Marketing is So Lousy
- Ever wonder why most B2B marketing is so gawd-awful? The reason: most B2B marketeers wrongly believe that B2B products in the 21st century should be marketed the way that consumer products were marketed in the 20th century. Unfortunately, what made Coke and Nike successful doesn't work today, especially not with...
- Blog posts 2009-06-25
- Rate Your Marketing Team!
- Rate Your Marketing Team!Rate your marketing team.I sold for 25 years b4 taking over marketing. Low cost and effective don't necessarily go together. Today's best leads are generated via personalized promotions such as PURL's, email and direct mail. They aren't inexpensive but they do get results at...
- Discussion threads 2008-05-15
- Why Marketing Wastes Money.
- Why Marketing Wastes Money.Any specific recommendations?You've spent a number of posts hammering away at how useless a "classical" marketing organization is. Actually, I happen to agree with much of what you've said: the ultimate goal of marketing should indeed be to generate qualified sales leads. I'm very...
- Discussion threads 2008-01-03
- The Seven Myths of B2B Marketing
- One more post on this subject and then I'm moving on to more practical topics. I've gotten a lot of comments from my so-called "bashing" of Marketing, so rather than answering them individually, here is a list of the seven most common misconceptions about B2B Marketing: ...
- Blog posts 2008-01-04
- Why Marketeers Hate REAL Marketing
- In yesterday's post "A Branding Strategy Horror Story" I gave an example of a completely pointless branding exercise. As I fully expected, a number of marketeers commented that the activities described in the post weren't really "branding." Here's a representative comment: "Wow, you clearly do not know what the...
- Blog posts 2008-10-15
- Product Marketing = Lost Sales.
- Over the last two weeks, I've been talking about Manager-to-Manager (M2M) sales in B2B environments, and how real decision-makers want you to be responsible for results and consequently have no interest in products, even if repackaged as "solutions." If I'm right about that -- and the research...
- Blog posts 2007-11-02
- At last! Some Good Marketing!
- As I've pointed out HERE and HERE, most Marketing groups are useless when it comes to generating leads, which is the only reason for Marketing groups to exist. As an example of how completely clueless some Marketing groups can be, I've also reproduced excerpts from gobbledegook-stuffed press releases...
- Blog posts 2007-10-17
- Consumer Groups Slam Behavioral Tracking
- A group of ten consumer groups on Tuesday called on Congress to enact meaningful privacy legislation, and slammed industry efforts as totally inadequate. The groups are most concerned about behavioral tracking, a technique used by Internet companies to serve up more targeted ads or results based on your Web browsing...
- News items 2009-09-02
- More About Lies Marketing Tells Sales
- Based upon the number of comments that it's already received, my recent rant about marketing ("5 Lies that Marketing Tells Sales") has apparently touched a sore spot. Rather than respond to the comments piecemeal and wrestle with all that html coding, I'll post my responses here:...
- Blog posts 2009-02-20
- Top 10 Reasons Sales Hates Marketing
- A perennial bromide of business advice is "align sales and marketing." That advice is generally doled out with an accompanying dose of finger wags and tut-tuts about inter-departmental squabbling. However, my experience tells me that sales professionals aren't interested in "getting aligned" with marketing. Instead, they insist...
- Blog posts 2009-09-15
- Kiss That Cushy Marketing Job Goodbye
- Due to the meltdown, companies that sell products and services will no longer be willing to pay marketers for unmeasurable activities. At the same time, companies that buy product and services won't be willing to deal with sales reps who can't add value beyond information and...
- Blog posts 2009-03-25
- What Killed GM? Brand Marketing.
- Conventional wisdom is that bad management is responsible for the impending death of this once-great American corporation. But that's too simplistic an explanation. While GM's management is ultimately responsible, the real culprit was brand marketing -- not the marketers themselves, some of whom are no doubt...
- Blog posts 2009-03-31
- Neil Rackham: Aligning Sales & Marketing
- As I pointed out in "Why Your Marketing Isn't Effective", marketing groups that become too "strategic" just waste time and money. I have great pleasure in pointing out that sales uber-guru Neil Rackham basically agrees with me, as shown in this clip where he's being interviewed by Gerhard Gschwandtner, the...
- Blog posts 2009-07-16
- World's Most Clueless Marketing Group?
- Regular readers of this blog know that I'm critical of marketing groups that don't pull their weight. I thought it would be interesting to share a recent, real-life experience that, for me, illustrates exactly how absurd some marketing organizations can get. First some background. As...
- Blog posts 2007-09-11
- Top 7 Lies That Sales Tells Marketing
- Last week's post "Top 5 Lies That Marketing Tells Sales" challenged marketers to come up with some lies that Sales tells Marketing. There was only one relevant response (from "Iggy") but other comments endorsed his comment, so I'll treat it as canonical. Unfortunately, Iggy's "lies" are...
- Blog posts 2009-02-24
- Organizing for Customer-Centric Marketing
- Marketing communications is shifting away from mass media toward an approach informed by deep audience knowledge. This places database marketing groups — and the customer insight they have amassed — into the organizational spotlight. But many of these groups play a service-focused role that hampers customer-centric communication. To help firms...
- Research reports 2005-07-07
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