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- What Does Web 2.0 Mean for Marketers?
- Marketing guru Seth Godin explains how web 2.0 and social networks can help marketers build a new kind of relationship with their customers.
- Videos 2007-08-31
- Why Privacy Invasion with Behavioral Targeting Is a Non-issue
- The backlash over Facebook's Beacon initiative has a lot of people upset over online invasion of privacy -- and a lot of behavioral targeting enthusiasts livid that the social networking site set the BT industry back. However, as Marketing Guru Seth Godin points out, people don't truly care about privacy; they care...
- Blog posts 2007-12-12
- The Lesson of the Angry iPhone Users
- The Lesson of the Angry iPhone UsersView from a marketer angleJust read a post on this from marketing Guru Seth Godin who writes in his blog: "The key is to not give price protection to early buyers (that's unsustainable as a business model) but to make them feel more exclusive,...
- Discussion threads 2007-09-10
- Are the Best Brands Caricatures?
- This week a team of researchers in the UK announced findings that indicate police would be better off using caricatures of suspects, rather than the traditional sketches we're all familiar with. Apparently people find it easier to recognize a caricature. Brand managers and marketers are likewise interested in making their...
- Blog posts 2007-11-28
- Seth Godin: 14 Business Lessons from the Music Industry
- What better industry to learn from than one in a full-fledged struggle to revive its business? With sagging sales and a distribution model in crisis, the music industry of old is scrambling to make a comeback -- or at the very least, stay afloat. Thus, what better...
- Blog posts 2008-01-08
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