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- Developing a Channel Strategy
- What's the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...
- Articles 2007-11-16
- Radio Ads That Get Results
- Radio advertising can be a small business's best friend. It's relatively inexpensive, very effective, and allows a person to target the audience pretty specifically. It's also a level playing field - a person's commercials can sound just as good as those of a corporate giant. But not all radio ads...
- White papers
- Create a Business Card That Sells and Is Effective
- Business card is a powerful piece of card handed out to clients or given to a person by someone which has all that information in such a small space. Business cards are an important part of any business and that gives a first impression of a person's business to anyone....
- White papers 2005-06-19
- Marketing Yourself and Your Business to Thriving!
- Everyone watches the commercials on TV. Everyone hears them on the radio. Everyone meets someone at an event or hears them speak and everyone is hooked. What has happened? Their marketing efforts have made the ordinary sound extraordinary. They have been successful at essentially creating something out of nothing! This...
- White papers 2005-07-04
Additional Resources
- PeopleSoft, Inc. Selects Siebel Sales Enterprise; Leading sales and marketing information system to increase PeopleSoft's global field and telemarketing productivity
- SAN MATEO, Calif.--BUSINESS WIRE--Oct. 24, 1996--Siebel Systems, Inc., a leading provider of enterprise-class client/server sales and marketing information software systems, announced today that PeopleSoft, Inc. has selected Siebel Sales Enterprise, a leading sales information system, as its sales and marketing information systems standard.
- Research articles 1996-10-24
- Buy makes SMI sole source. (Strategic Mapping Inc. acquires Donnelley Marketing Information Services and becomes single source for geo-demographic information solutions)
- BUY MAKES SMI SOLE SOURCE... Geographic Information System GIS software maker Strategic Mapping Inc. SMI of Santa Clara, Calif., has acquired Donnelley Marketing Information Services DMIS, a unit of A.C. Nielsen Co., from The Dun & Bradstreet Corp. DMIS supplies demographic data for...
- Research articles 1993-12-06
- Sybase Chooses Siebel Sales Enterprise; Siebel's Integrated Sales and Marketing Information System Foundation for Customer-Focused Sales Model
- SAN MATEO, Calif.--BUSINESS WIRE--Nov. 7, 1996--Siebel Systems, Inc., a leading provider of enterprise-class client/server sales and marketing information software systems, announced today that Sybase, Inc. has selected Siebel Sales Enterprise as its sales and marketing information systems standard.
- Research articles 1996-11-07
- Market Data Retrieval , a unit of D&B and a provider of marketing information and services for the K-12, higher education, library, early childhood and related education markets, has acquired the assets of Quality Education Data
- Market Data Retrieval (MDR; Shelton, CT), a unit of D&B and a provider of marketing information and services for the K-12, higher education, library, early childhood and related education markets, has acquired the assets of Quality Education Data (QED; Denver, CO), a marketing services firm that supplies marketing...
- Research articles 2009-02-17
- ACNielsen Announces Contract Renewal with Beiersdorf; Marketing Information Leader Remains Preferred Provider of Syndicated Sales Information and Consumer Insights
- SCHAUMBURG, Ill. -- ACNielsen U.S., an operating unit of ACNielsen, a VNU business, announced today that Beiersdorf, Inc. has renewed its contract and will retain the marketing information leader as its preferred provider of syndicated sales information and consumer insights. Beiersdorf is a leading manufacturer of skin care and health...
- Research articles 2004-11-01
- Etak Information Group debuts TargetView, geographic marketing information system
- PRINCETON, N.J.--BUSINESS WIRE--Oct. 2, 1995--The Etak Information Group EIG, a strategic business unit of the digital map publisher, Etak Inc., Monday announced TargetView.TargetView is a geographic marketing information system that combines detailed business data, computerized maps and analysis and retrieval software.The Windows-based "plug and play" system contains locations and detailed...
- Research articles 1995-10-02
- VNU Marketing Information and Veronis Suhler & Associates to Form Joint Venture in Health Care Information
- HAARLEM, The Netherlands--BUSINESS WIRE--Nov. 11, 1999-- VNU Marketing Information, Inc. in New York and VS&A-HCIA Holding, LLC in Baltimore, a subsidiary of Veronis Suhler & Associates, have agreed in principle to contribute their respective health care information businesses, Sachs Group and HCIA, to a newly formed joint venture. The...
- Research articles 1999-11-11
- Taylor Nelson Sofres plc Now Ranked as World's Third Largest Marketing Information Group
- Business Editors HORSHAM, Pa.--BUSINESS WIRE--April 7, 2003 Taylor Nelson Sofres plc TNS, a world leader in market information, now ranks as the world's third largest marketing information group based on its 2002 financial results. With reported 2002 revenues of GBP618.9 million ($929 million USD(1)), TNS has surpassed...
- Research articles 2003-04-07
- USADATA.com Gets "Click of Approval" from inc.com; USADATA.com named as a leading resource for focused marketing information and research by inc.com
- Business Editors NEW YORK--BUSINESS WIRE--March 7, 2000 USADATA.com (www.usadata.com), the Marketing Information PortalTM company, today announced that inc.com has awarded USADATA.com with its "Click of Approval," recognizing USADATA.com for its unique and comprehensive offering of research and data for consumer and business-to-business marketing. USADATA.com will soon be featured...
- Research articles 2000-03-07
- VNU Names New Legal Chief for Its Marketing Information Group; Dallmeyer to Succeed Riehl as General Counsel for MI, ACNielsen
- HAARLEM, The Netherlands -- VNU Group B.V. (PINK SHEETS:VNUVY), a leading global information and media company, today named R. Ford Dallmeyer senior vice president and general counsel of its VNU Marketing Information MI group and ACNielsen.
- Research articles 2006-07-31
- VNU Announces New Appointments in Its Marketing Information Group; ACNielsen COO to Head European Business; New Head of Advisory Services Named
- NEW YORK -- VNU, a leading global information and media company, today announced a series of management changes in its Marketing Information group.
- Research articles 2004-07-14
- Managing Marketing Information
- This presentation explains how to manage marketing information.
- Presentations 2007-01-01
- Laureate Education, Inc. to Present at Merrill Lynch Advertising/Marketing, Information & Education Conference
- BALTIMORE -- Laureate Education, Inc. (NASDAQ:LAUR), the world's leading international provider of higher education, announced that Chairman and CEO Douglas Becker plans to address the financial community at the Merrill Lynch Advertising/Marketing, Information & Education Conference in New York.
- Research articles 2005-03-03
- Acxiom Corp. has been selected by U.S. Bank to provide customer acquisition marketing information
- Acxiom Corp. has been selected by U.S. Bank to provide customer acquisition marketing information across all lines of business within the top 10 domestic credit card issuers' retail payment solutions group.
- Research articles 2008-06-16
- Donnelley Marketing Introduces MarketZone DS, A Total Database Marketing Solution
- Business Editors, High-Tech Writers OMAHA, Neb.--BUSINESS WIRE--April 12, 2000 Donnelley Marketing, an infoUSA company (NASDAQ: IUSA), the leading provider of proprietary business and consumer information products, database marketing/enrichment services, analytical services and Internet marketing solutions today introduced MarketZone DS, an Internet enabled fully relational marketing information system. In...
- Research articles 2000-04-12
- Marketing Research
- From the executive summary: ‘It is impossible to sell products or services that customers do not want. Learning what customers want, and how to present it attractively, drives the need for marketing research. Small business has an edge over larger concerns in this regard. Large businesses must hire experts to...
- White papers 2003-01-01
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