Resources

876 Resources for

marketing initiative

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Delta, Nextel form marketing initiative.
RESTON, Va.--Delta Air Lines Inc. and Nextel Communications Inc. announced a marketing initiative allowing Delta SkyMiles members to earn 5,000 frequent flyer miles when they sign up for any Nextel wireless service plan. "Frequent flyers RESTON, Va.--Delta Air...
Tags: Delta Air Lines Inc., marketing, Nextel Communications Inc.
Research articles 2001-07-23
Broadbeam, Psion plan joint marketing initiative.
Princeton, N.J.--Wireless infrastructure provider Broadbeam Corp. said it is developing a joint marketing initiative with Psion plc, a provider of Symbian-based devices, and that it added support for the Symbian/EPOC 32 operating system for mobile Princeton, N.J.--Wireless infrastructure provider Broadbeam Corp. said...
Tags: marketing, Symbian Inc., wireless
Research articles 2001-01-29
ICT GROUP and APX Logistics Announce Strategic Co-Marketing Initiative; Automated IVR Alerting Service with Cross-Industry Application
NEWTOWN, Pa. -- ICT GROUP, INC. (NASDAQ:ICTG), a leading global provider of customer management and business process outsourcing BPO solutions, and APX Logistics, Inc., one of the largest business-to-consumer package delivery providers in the United States, today announced an integrated joint marketing initiative.
Tags: IVR
Research articles 2005-11-29
IKEA Launches National Hispanic Marketing Initiative
COVINA, Calif. -- Today, IKEA, the world's leading home furnishings retailer, officially launched a multi-media, U.S. Hispanic marketing initiative. The effort, which includes Spanish-language TV spots and the company's first U.S. Spanish-language catalog, was kicked off at a series of home solutions workshops led by TV celebrity Lesley Ann Machado...
Tags: IKEA
Research articles 2004-10-06
comScore and SEMDirector Announce Joint Marketing Initiative
Joint Marketing Initiative to Provide Large Search Advertisers with New Market and Competitive Analysis Solutions
Tags: ComScore Networks Inc., marketing
Research articles 2007-06-27
Excapsa Poker Network and National Lampoon, Inc. Announce Exclusive Marketing Initiative and License Agreement
TORONTO -- Excapsa Software plc (AIM:XCP) which develops, maintains and markets real time internet enabled poker software and manages the Excapsa poker network, is pleased to announce that its wholly owned subsidiary, Game Theory Limited, has signed a license agreement with National Lampoon, Inc. (AMEX:NLN) and completed an exclusive multi-tiered...
Tags: license agreement, marketing, network
Research articles 2006-05-03
Standing Stone and Emmi Solutions Announce Strategic Joint Marketing Initiative to Provide Interactive Health Education to Standing Stone Customers
WESTPORT, Conn. -- Standing Stone, Inc., a leader in disease management applications, and Emmi Solutions, producer of interactive health education programs, are ...
Tags: Interactive Health Inc.
Research articles 2009-05-08
PhotoWorks, Inc. Announces Second Quarter Results; Major Marketing Initiative Scheduled for Launch in May 2000
Business Editors SEATTLE--BUSINESS WIRE--April 20, 2000 PhotoWorks, Inc. (Nasdaq NM: FOTO), the leading online service for storing, printing and sharing photos, today announced financial results for its second quarter and six months ended March 25, 2000. In addition, the Company announced that it has scheduled the launch of...
Tags: PhotoWorks Inc.
Research articles 2000-04-20
Odyssey Technology Announces a Joint Technology and Marketing Initiative With Food Markets Northwest
High Tech/Business/Food Editors and Writers REDMOND, Wash.--BUSINESS WIRE--Sept. 20, 2000 Odyssey Technology, Inc., which partners with retailers to greatly enhance their capacity for customer service, today announced a joint technology and marketing initiative with Food Markets Northwest, Inc. FMNW, an upscale grocer serving Seattle and Tacoma in the...
Tags: Food Markets Northwest Inc.
Research articles 2000-09-20
Enesco Implements Strategic Marketing Initiative; Company Names Chief Marketing Officer to Drive New Products and Marketing Programs
ITASCA, Ill. -- Enesco Group, Inc. (NYSE:ENC), a leader in the giftware, collectible and home decor industry, today announced the Company is implementing a strategic initiative that will enhance the company's critical marketing function. David Nicklin, who has been appointed to the newly-created position of Chief Marketing Officer, will...
Tags: Enesco Corp.
Research articles 2005-02-01
Direct Marketing Activities in USDA/AMS
This paper describes the current small farm direct marketing initiative in August 1998 with the implementation of our Farmer Direct Marketing Action Plan, built upon recommendations in the Small Farm Commission Report (January 1998) to identify USDA's role in supporting marketing opportunities for small farmers. The Plan designed to enhance...
Tags: Direct Marketing, U.S. Department Of Agriculture, Sales Channel, Marketing Research, Advertising & Promotion, Sales, Marketing
White papers 2002-01-03
Planning Internal Marketing
While most companies allocate resources to understanding and communicating with their external customers, few make the same investment in time, energy, and money in communicating with their internal customers—their employees. Internal communications is traditionally viewed as the sole province of the Human Resources department, but it's essential to recognize the...
Tags: Employee, Communication, Customer, Staff, Marketing Research, Marketing, Brand, Internal Marketing, Marketing Program, Internal Marketing Success, BNET Editorial
Articles 2007-11-21
Gold miners plan sales push.(Randall Oliphant of GOld Marketing Intitiative Steering Committee announces jewelry campaign)(Brief Article)(Statistical Data Included)
A group of major gold producers and other interested parties this week launched an initiative aimed at making a significant increase in the worldwide marketing of gold jewellery. The plans, involving a levy on production rising to US$4/oz by 2004 for a total annual budget of ...
Tags: MARKETING, McKinsey & Co., sales
Research articles 2001-10-05
BrightLine Launches First Causal iTV Marketing Initiative With Client Degree(R) for Men
BrightLine launches an interactive television initiative that pushes the bounds of the medium's power and potential to marketers. As part of Unilever Degree® for Men's popular marketing campaign that asks the question "Who covered 85?," Degree will bring football audiences nationwide exclusive access to professional Football's Chad Johnson via...
Tags: iTV, marketing
Research articles 2007-09-11
ACNielsen Launches Major Loyalty Marketing Initiative; New ACNielsen Loyalty Business Unit Will Help Clients Use Shopper Information to Gain Consumer Insights and Improve Marketing & Merchandising Programs
NEW YORK -- Initiative Will Add New Capabilities to Existing Loyalty-Focused Products and Services
Tags: ACNielsen, marketing
Research articles 2006-07-27
Convera Appoints Senior Vice President of Marketing to Executive Management Team; Seasoned Professional to Lead Marketing Initiative
VIENNA, Va. -- Convera Corporation (NASDAQ:CNVR), a leading provider of search technologies to commercial enterprises and government agencies, today announced that technology industry veteran Toni Lee Rudnicki has joined the Company in the newly created role of Senior Vice President of Marketing. A highly accomplished senior level marketing executive, Ms....
Tags: marketing
Research articles 2006-03-27
Fedex Launches Internet Marketing Initiative.(Originated from The Commercial Appeal, Memphis, Tenn.)
Oct. 10--FedEx launched a major initiative Wednesday designed to change the way businesses market their products and consumers buy them. Oct. 10--FedEx launched a major initiative Wednesday designed to change the way businesses market their products and consumers buy them.
Tags: Federal Express, Internet, Internet marketing
Research articles 1996-10-10
Green Building Initiative™ Celebrates Earth Day Nationwide
- Non-Profit Has Week Long Series of Events Planned to Recognize Achievements and Educate Others - PORTLAND, Ore. -- To help celebrate Earth Day on April 22, the Green Building Initiative GBI, an education and marketing initiative dedicated to accelerating the adoption of green building practices, is conducting a...
Tags: ceremony, U.S. Environmental Protection Agency
Research articles 2008-04-22
Striking At The Achilles Heel Of Integrated Marketing
From the executive summary: 'Integration is a marketing catchphrase of the moment. Its value propositions seem unquestionably strong. The whole of a marketing initiative can be greater than the sum of its multidisciplinary parts if those parts work tightly together to assist one another. While certainly capable of delivering on...
Tags: MarketingProfs, Achilles Heel, Marketing Research, Marketing
White papers 2004-05-18
Sports Marketing 101: Managing Your Brand Assets
Sponsoring professional and collegiate sports activities can be a fun, exciting venture for a corporation. Choosing the correct sports and constructing and negotiating the most advantageous sponsorship packages is a combination of art and science. Sports marketing should be treated like any other strategic marketing initiative. Sports are a means...
Tags: Brand, Sports, Marketing Research, Marketing
White papers 2003-11-05
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