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- Direct Response Marketing: Some Guerrilla Insights
- Direct response marketing is a lot different from indirect response marketing, although guerrillas like it best when the two are teamed up. Although a fair amount of standard, indirect marketing often is necessary to set the stage, to make prospects ready to buy, and to separate your company from strangers,...
- White papers 2003-01-01
- Compete Online by Building Online Communities
- The article explains that online communities can help to build relationships CRM between a business and prospective customers. It's a way of developing customer relationships that's not possible in the offline world. It is because the Internet is not a PUSH, but a PULL medium, it is made-to-order for Small...
- White papers 2003-01-01
- Customer Relationship Management in the Gigital World
- Customer Relationship Management CRM is a vital modern marketing tool. But how can one manage customer relationships in the digital world? Business today relies on customer relationships. Products or services can often be rapidly copied or superseded, and there very often is a competitor somewhere prepared to offer a similar...
- White papers 2003-01-01
- Six Simple Principles of Viral Marketing
- Viral marketing is more than a buzzword. It's a powerful way of levering ones marketing efforts. It's an essential marketing technique. Article comes up with showing that some viral marketing strategies work better than others, and few works as well as the simple strategy. Article displays the six basic elements...
- White papers 2003-01-01
- Testimonials as a Marketing Tool
- Testimonials help us to convince prospective customers that our product is good. It's as simple as that. Also it's a powerful marketing technique. Article spells about the testimonial that one can adapt it in nearly any situation where the prospect stalls you, even when gaining that vital first appointment. Testimonials...
- White papers 2003-01-01
- Power-Driven Retailing
- The rules of retailing are changing. There is a tough new consumer -- they are demanding more and getting it. The key to success is to be able to adjust to the changing business environment faster than your competition. In today's explosive marketplace, even well managed retailers find it a...
- White papers 2003-01-01
- Getting Intimate with Customers
- The Internet is global in character, offering access to millions of customers. At the same time, it offers a unique opportunity to establish one-to-one relationships with customers and prospects. It's all about CRM - Customer Relationship Management. But a question which still remain is that why is it important for...
- White papers 2003-10-07
- Targeted Marketing: How to do it
- This article provides a detailed description of how to carry out a low-cost targeted marketing campaign, using telephone selling and direct mail. The end result is to get sales appointments to gain new customers. This particular approach works when one is selling into one market sector or into a wide...
- White papers 2003-01-01
- Targeted Marketing: What is it?
- It is very essential to know what is target marketing in order to implement it successfully. This article mainly throw light upon the target marketing and its importance in the organisation. Besides this, it describes the principles of targeted marketing and how it is such a powerful tool for increasing...
- White papers 2003-01-01
- Outbound Internet Marketing
- An outbound marketing strategy refers to any technique on the Internet that is pro-active and takes one to the consumer, rather than being inactive, waiting for the consumer to come to them. The problem with too many Internet marketing strategies is that they depend on visitors voluntarily coming back to...
- White papers 2003-01-01
Additional Resources
- 2 Little Words That Work Marketing Magic
- The big secret of dealing with people or customers is often overlooked or forgotten. It's simply saying "Thank you" consistently, personally and, above all, sincerely. These two words work marketing magic because customers want to feel important. Saying "Thank you" is an act of kindness, besides. The author in this...
- White papers 2005-09-01
- ATG Positioned in the Leader Quadrant in 2005 Commerce/Marketing Magic Quadrant
- CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG) the software provider behind the most consistent and relevant marketing, commerce, and service experiences, today announced that it has been positioned in the Leader Quadrant in the 2005 Gartner Commerce/Marketing Magic Quadrant.(1) Published April 29 by Gartner analyst Adam Sarner,...
- Research articles 2005-05-10
- Marketing Magic Performs a "Hat Trick"
- Largest Independent Agency in Southeast US Scores Florida Panthers Hockey Club, BankAtlantic Center and the Sinatra Theatre HOLLYWOOD, Fla. -- Marketing Magic, the largest US agency in the Southeast, performed a hat trick this week, landing three accounts in a single presentation; The NHL's Florida Panthers Hockey Club, BankAtlantic...
- Research articles 2007-12-06
- Marketing Magic Inc.: Knockout Punch
- Most business leaders would love to have employees who wear their love for their company on their shirtsleeves. As the president and CEO of Marketing Magic Inc., Bob Rose prefers his team take it one step further and show their pride by wearing no sleeves at all metaphorically, anyway. "When...
- Research articles 2007-06-01
- NFC: Cost Cutter, Marketing Magic, Security Risk?
- Answer: All of the above. Data security was a hot topic at the National Retail Federation's recent NRFtech leadership gathering. With TJX disclosing, the morning the conference convened, that it has incurred more than $200 million in costs related to credit card theft, retail CIOs have every...
- Blog posts 2008-08-21
- Harry Potter Makes Marketing Magic for Scholastic
- Scholastic's competitors have been gracious. They credit Harry Potter with igniting kids' passion for reading - good news for everyone. But deep down we suspect they're the teeniest bit jealous of Potter-mania. Author J.K. Rowling gets the credit for the magical books kids are devouring....
- Research articles 2000-06-28
- Gartner Sued Over Magic Quadrant for Alleged Damages of $132M plus Punitives of $1.3B
- I found this story today, entitled Gartner's Magic Quadrant Goes to Court , about ZL Technologies who, citing damages of $132M, has decided to sue Gartner over its Magic Quadrants . From ZL's web page on the suit : ZL Technologies, a San Jose-based...
- News items 2009-10-20
- Magic and IBM join hands. (Software Vendor Marketing Agreement, Magic Software Enterprises)
- Leading Magic Rapid Application Development RAD system developer Magic Software Enterprises has announced its acceptance into the Client Series Program and entered into a Software Vendor Marketing Agreement SVMA with IBM, effective immediately. Leading Magic Rapid Application Development RAD system developer Magic Software...
- Research articles 1996-08-31
- Mount Real Corporation and Upland Global Corp. Announce Three Acquisitions for The Magic Marketing Network
- MONTREAL--BUSINESS WIRE--Sept. 16, 1997--MOUNT REAL CORPORATION (Alberta Stock Exchange MRF.) Mount Real Corporation Mount Real today announced that The Magic Marketing Network Ltd. (45 percent owned by Mount Real) recently acquired three multi-level marketing companies. The acquisitions were jointly funded through Magic's cash flow and potential equity payment of...
- Research articles 1997-09-16
- Inside Apple's new multitouch Magic Mouse
- By Prince McLeanPublished: 07:00 PM EST Related AppleInsider articles:Apple takes wraps off new multi-touch...Tablet Tuesday: Lenovo, Fujitsu, Archos unveil...Apple updates Apple TV, Remote app to allow...Apple exploring Magic Wand controller for...Apple introduces compact wired keyboard with...Apple's new Magic Mouse brings multitouch technologies first exposed on the iPhone and MacBook touchpad...
- News items 2009-10-20
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