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BNET Business Dictionary
- Marketing Management
- one of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying...
- Marketing Management definition on BNET »
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- Foundations Of Strategic Marketing Management
- Strategy of an organization is the roadmap towards attainment of its long term goals and objectives. Strategic management is the process of operationalization of the firm's strategy. Strategic marketing management involves implementing the principles of strategic management in the context of marketing function in the organization. It consists of strategies...
- Presentations 2003-01-01
- Understanding Marketing Management
- Marketing is the process of assessing the needs and wants of the customer and accordingly designing the product or service. The marketing mix of an organization consists of product, price, promotion, and place. Marketing management is the coordination and handling of the aforesaid elements of the marketing mix towards realizing...
- Presentations 2003-01-01
- Aspects Of International / Global Marketing
- Globalization is the condition wherein an organization, irrespective of its physical location, can procure raw materials and sell its finished goods to any country in the world. In such scenario, the concept of global marketing assumes significance. Global marketing management involves integrating the marketing activities across different countries. The paper...
- Presentations 2003-01-01
Additional Resources
- Unica Positioned in the Visionaries Quadrant in Analyst Firm's ''Magic Quadrant'' for Enterprise Marketing Management
- WALTHAM, Mass. -- UnicaR Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management EMM solutions, today announced the company has been positioned in the "Visionaries" quadrant of Gartner, Inc.'s "Magic Quadrant for Enterprise Marketing Management, 2Q06."(1) According to Gartner, Inc., "Enterprise marketing management EMM provides a platform for the entire...
- Research articles 2006-07-05
- Aprimo Opens European Office; Marketing management firm targets European companies
- Business Editors LONDON--BUSINESS WIRE--March 20, 2000 Aprimo, Incorporated, the fastest-growing provider of e-business enterprise marketing management solutions, today announced it is expanding into the European market with the opening of a London office. Adrian Turner, a 10-year veteran of software sales and marketing management, will head up the...
- Research articles 2000-03-20
- Gaining Competitive Advantage in e-Tailing Through Marketing Management and Value-Added Uses of Technology
- Experts cite the lack of a sound business plan and a diminished regard for basic marketing and management practices as major reasons for the failure rate of Web-based retailers. The dot-com platform alone was often viewed as a sufficient basis for business success. This paper provides a guide in applying...
- White papers
- Unica® Rolls Out New Version of Its Enterprise Marketing Management Suite; Affinium 7 Delivers the Most Complete Capability for a Marketing System of Record
- WALTHAM, Mass. -- UnicaR Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management EMM solutions, today launched Affinium 7, the most comprehensive update of its marketing software suite to date. Affinium 7 delivers a rich set of new EMM capabilities including: dynamic, scaleable offer management; flexible response tracking; extensive user-definable...
- Research articles 2006-09-12
- Enterprise Marketing Management (EMM) - Enabling World-Class Marketing
- Marketing is complex and mission-critical for nearly every organization because it is responsible for acquiring and enhancing relationships, driving customer understanding, and, ultimately, generating revenue. This paper describes about Enterprise Marketing Management EMM which is mission-critical enterprise software that enables more effective and efficient marketing. It is the engine behind...
- White papers 2003-05-08
- Aprimo, Incorporated extends leadership in Enterprise Marketing Management in Q3; Key new business wins, deployment expansions, and a strategic acquisition set the stage for a successful year as demand for Aprimo Marketing continues to grow.
- M2 PRESSWIRE-2 November 2004-Aprimo: Aprimo, Incorporated extends leadership in Enterprise Marketing Management in Q3; Key new business wins, deployment expansions, and a strategic acquisition set the stage for a successful year as demand for Aprimo Marketing continues to growC1994-2004 M2 COMMUNICATIONS LTD RDATE:11022004...
- Research articles 2004-11-02
- Aprimo Inc. has released the 7.0 version of Aprimo Marketing, a suite of Web-based enterprise marketing management software products designed to automate, streamline and improve the marketing process
- Aprimo Inc. has released the 7.0 version of Aprimo Marketing, a suite of Web-based enterprise marketing management software products designed to automate, streamline and improve the marketing process. The company says that the upgrade is in direct response to the growing need for greater marketing productivity, accountability and control as...
- Research articles 2005-06-01
- Aprimo Opens Toronto Office, Marketing Management Solutions Provider Continues International Expansion.
- INDIANAPOLIS, Nov 27, 2000 Aprimo, Incorporated today announced the opening of a Toronto office to more directly address the demand in Canada for the company's web-based marketing management platform, AprimoTM Marketing. Toronto houses Canada's largest number of corporate headquarters. AprimoTM...
- Research articles 2000-11-27
- Imation and Aprimo Join Forces To Bring Enterprise Marketing Management to Global 2000
- Business Editors OAKDALE, Minn. & INDIANAPOLIS--BUSINESS WIRE--Sept. 13, 2000 Imation Corp. (NYSE:IMN), Color Technologies division and Aprimo, Inc., the fastest growing provider of Internet-based marketing management solutions, today announced a joint marketing agreement aimed at delivering the most comprehensive range of consulting and technology solutions for marketing organizations...
- Research articles 2000-09-13
- A comprehensive pedagogy for dialectic team-based marketing management case analysis. (Viewpoint).
- ABSTRACT. The case study method, popularly used by top business schools to challenge students with real-world problem analysis and decision-making, offers many benefits to marketing management students. This article introduces an innovative and com ABSTRACT. The case study method, popularly used by top business...
- Research articles 2000-03-01
- Aeroplan Selects Unica's Enterprise Marketing Management Solution
- WALTHAM, Mass. -- Unica Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management EMM solutions, today announced that Aeroplan, Canada's premier loyalty marketing company, has selected Unica's Affinium software to enhance its planning, execution and measurement of its multi-channel marketing campaigns. The goals of implementing the EMM solution are to...
- Research articles 2006-07-17
- Ad agencies on alert after McD's shakeup: new US chief's track record signals shift in promo strategy. (McDonald's senior marketing management personnel selection and appointment)
- The recent shuffle of senior marketing management by McDonald's Corp. is likely to keep the fast-food leader's advertising agencies on alert as the chain looks to reinvigorate its stalled domestic sales. In a move that had been speculated for months, BThe recent shuffle of senior marketing management...
- Research articles 1996-10-21
- People News: JPMorgan moves to extend client reach.(John Gaudioso hired by JPMorgan Investor Services as head of sales and marketing management for non-custodial services )(Brief Article)
- John Gaudioso has been hired by JPMorgan Investor Services as head of sales and marketing management for non-custodial services in the Western Hemisphere. His appointment marks ... John Gaudioso has been hired by JPMorgan Investor Services as head of sales and marketing management for non-custodial services...
- Research articles 2003-04-07
- Marketing Management: Product And Service Decisions
- The second edition from the authors on marketing management, this one focuses on products and services. The following presentation focuses on Product package, strategy, life cycle, mix and standardization or adaptation; Packaging; Distinctive Features of a Service; and Marketing Repercussions of Services. By the end of it, the reader would...
- Presentations 2003-01-01
- Bulldog Solutions Selects Unica for Enterprise Marketing Management Solution Alliance
- WALTHAM, Mass. -- UnicaR Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management EMM solutions, and Bulldog Solutions, a leader in sales lead generation using webinar campaigns and web-based programs, today announced Bulldog Solutions will deploy AffiniumR software during the second and third quarters of 2006 to support the delivery...
- Research articles 2006-06-26
- Changes in Sales and Marketing Management in Singapore Airlines.
- M2 PRESSWIRE-11 June 2004-SINGAPORE AIRLINES: Changes in Sales and Marketing Management in Singapore AirlinesC1994-2004 M2 COMMUNICATIONS LTD RDATE:06112004 Gerry Stevens, Marketing Manager UK & Ireland, is retiring at the end of June 2004, after nearly 40 years in civil aviation, 33...
- Research articles 2004-06-11
- Strategic Market Planning And Marketing Management
- The paper throws light on the importance, relevance, and the elements of the strategic planning process and marketing management. The same is necessary for a company to gain competitive advantage in the market. A sound strategic planning process is interwoven around the corporate mission of the company and aims to...
- Presentations 2003-01-01
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