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		<title><![CDATA[The Marketing Manager's Dilemma: Where To Spend]]></title>
		<link><![CDATA[http://blogs.bnet.com/harvard/?p=279]]></link>
		<description><![CDATA[You have a finite amount of marketing dollars to spend, and an almost infinite number of ways to spend them.    How much should I earmark for word-of-mouth to existing customers versus WOM to non-customers? Which products do I highlight in a catalog, and whom do I send...]]></description>
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		<pubDate>Mon, 28 Jul 2008 07:49:06 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/sean+silverthorne.html"><![CDATA[Sean Silverthorne]]></category>
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