Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Take a Walk.(Olson Construction Company markets Haritage Walk housing development in Pasadena, CA)(Brief Article)
- Mission-style charm and pedestrian access helped drive the marketing message at Heritage Walk in Pasadena, Calif. Mission-style charm and pedestrian access helped drive the marketing message at Heritage Walk in Pasadena, Calif.
- Research articles 2001-10-01
- MasterCard: Ready For Its Closeup
- Product integration, a form of product placement, is becoming so ubiquitous that marketing messages may now have to be calibrated for their subconscious, as well as their conscious, effect on consumers. Just ask MasterCard. Product integration, a form of product placement, is becoming so ubiquitous that marketing messages may...
- Research articles 2007-01-01
- Hallmark Better Watch Out (Wireless Week)
- I recently watched a retrospective on advertising and marketing. Being part of the TV generation, I found myself lured in by the stroll down memory lane as marketing messages flashed on the screen. I can't believe I ate the whole thing. Where's the I...
- Research articles 2004-11-15
- Case Study: Dot-com drugstore discovers a route to parents via Clorox.(Brief Article)
- More.com aimed for diaper bags instead of mailboxes as it delivered its marketing message to parents using 25,000 daycare centers and preschools nationwide. More.com aimed for diaper bags instead of mailboxes as it delivered its marketing message to parents using 25,000 daycare centers and...
- Research articles 2000-06-19
- B-to-b-skewed cable now mainstream buy; Sprint sold on small-business reach of cable networks.(FedEx Corp.)(Brief Article)
- Fedex Corp. Advertising Manager Steve Pacheco is absolutely, positively convinced that cable TV can deliver his company's marketing messages to business decision-makers in a focused, high-impact manner. Fedex Corp. Advertising Manager Steve Pacheco is absolutely, positively convinced that cable TV can deliver his...
- Research articles 2001-05-07
- Houston Chronicle Marketing Column.(Knight Ridder/Tribune Business News)
- Oct. 25--PHILIP MORRIS PUTS BEST FACE FORWARD: Philip Morris has a marketing message that is elegant in its simplicity: Oct. 25--PHILIP MORRIS PUTS BEST FACE FORWARD: Philip Morris has a marketing message that is elegant in its simplicity:
- Research articles 2000-10-24
- Bluetooth Mobile Ads Deliver 'Hangover'
- For all the talk about having the right product at the right time, retailers have never attained the holy grail of using location-based ads to market to people's mobile devices -- thank goodness. The main drawbacks to sending marketing messages to possible customers as they walk past...
- Blog posts 2009-07-16
Additional Resources
- Polishing Your Marketing Message
- The effort to first define and develop the marketing message for your product usually takes place with a limited amount of research and input from customers, especially for new capabilities. For the many organizations that don't have the luxury, either in terms of time or money, to spend all they...
- White papers 2007-12-01
- Marketing Articles on Packaging: Communicating Your Core Marketing Message
- In this article, a model of growth and change is focussed: You have a problem that you are getting tired of living with, You see a new possibility for a life beyond that problem, You start to understand why you haven't solved this problem, You seek new ways of thinking...
- White papers 2003-01-01
- Let Me Tune Your Message... for Free
- In the post "To Sell More, Tell the Customer's Story", I explained why "field messages" are more effective than "marketing messages" when it comes to generating buying behavior. However, great field messages are hard to write, so I thought I'd offer to rewrite some of your messages -- for free...
- Blog posts 2009-04-22
- Marketing On The Internet
- Branding is arguably the most misunderstood concept in marketing. Everyone says they know what branding is yet nobody can define it. Most people think of brands as a logo, nothing more than names propelled into high public awareness by huge media budgets. But they're wrong. A brand is the emotional...
- White papers 2003-01-01
- Delta's Best Fare Guarantee: No Guarantee of Smart Marketing
- Do I hear an echo in here? Delta Air Lines recently rolled out a best fare guarantee for its website, and to be honest, I think we've heard this before. Airline websites have had guarantees come and go over the years, but none of them seem to stay...
- Blog posts 2008-03-06
- Steve Forbes Aligns With eCommercial.com To Create Next-Generation Video Internet Marketing Campaign Tool
- eCommercial.com Inc. (OTC Bulletin Board: ECRL), a leading provider of rich media Internet communications and marketing automation solutions, today announced that the Steve Forbes 2000 campaign has developed an interactive video-based e-mail marketing message. This innovative communications tool is being sent to individuals who have requested e-mail updates on...
- Research articles 1970-01-01
- Top 10 Ways to Sabotage Your Viral Marketing Program
- Two key factors in creating a successful viral marketing message -- who sent the message and which company is being promoted -- were missing from nearly half of the Web sites, according to an informal EmailSherpa survey. What else did we find? 1. About...
- White papers 2004-05-01
- Lead-Generation Marketing Versus Cold Calling: Which is More Effective?
- Lead generation marketing programs can be very effective if and only if Marketing and Sales first agree on the target audience and the marketing message that will speak to that audience. Lead generation cold-calling may be necessary if your company does not have a lead generation marketing budget, or your...
- White papers 2003-05-01
- The Problem is Your Marketing Strategy
- The article is about the importance of marketing strategy. The difference between marketing that works and marketing that doesn't work, is all about strategy! It explains the points to know what is needed to do to be excellent in marketing and have a thriving business like 1. Identifying target market...
- White papers 2003-01-01
- Designing A Word-Of-Mouth Marketing Campaign
- Word-of-mouth WOM marketing is a powerful way to market the product or services. In this strategy, if customers talk favorably of the product or service, they send a free, credible, and targeted marketing message, which usually spreads fast. No other marketing tactic provides such benefits in one package. Thus, WOM...
- White papers 2001-05-21
- Chicago Public Relations and Strategic Business Marketing
- "Looking for a different marketing strategy, or to promote products and services that both technology based and general market? Research has shown that using Public Relations to achieve product branding and awareness has more credibility in reaching customers effectively than advertising. Strategic Marketing and Public Relations is more than just...
- White papers 2003-01-01
- What is Spiritual Marketing?
- Body, mind, and spirit businesses have practiced spiritual Marketing for years, but the term is just now making its way into popular marketing jargon. The reason? More and more mainstream marketers are discovering that it works! Spiritual marketing describes a blending of physical and non-physical methods used to raise the...
- White papers 2003-01-01
- FLASHBACK; THE TACTICS HAVE VARIED, BUT THE CHAIN'S MARKETING MESSAGE HAS BEEN HIGHLY CONSISTENT. HERE, EXECS REVEAL FL'S TOP MARKETING MOMENTS.(Foot Locker Inc.,)
- Byline: Brian Russak Product, service, destination. Those three concepts have been the cornerstones of Foot Locker's marketing philosophy for as long as the chain has existed. "It's about great product, great service and a great place...
- Research articles 2004-06-28
- << Previous
- page 1 of 1
- Next >>
