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- Minnesota Chapter of American Marketing Association Announces April Program: ''Using Marketing Metrics to Improve Performance at Land O'Lakes''
- WHAT: American Marketing Association Monthly Program: "Using Marketing Metrics to Improve Performance at Land O'Lakes" WHEN: Tuesday, April 12, 2005. 8:15 - 9:45 a.m. (registration from 7:45 - 8:15 a.m.) WHERE: University...
- Research articles 2005-03-11
- Tektronix Engages VisionEdge Marketing to Expand Customer Metrics Insight
- VisionEdge Marketing, a leading marketing and metrics consulting firm, announced that it is providing marketing metrics services to Tektronix Inc, a leading test, measurement, and monitoring company providing measurement solutions to the communications, computer, and semiconductor industries worldwide. The Tektronix marketing team has focused on marketing metrics for several...
- Research articles 2006-07-11
- The Twelve Best Marketing Metrics for Managing Marketing performance
- Metrics are a part of our everyday lives. From our heart rate, to our bank balances; from our weight to the gas mileage on our cars. If we do not pay attention to these numbers, we put our future in jeopardy. Metrics provides a means to assess progress; they provide...
- White papers 2003-09-01
- Flowserve Corp. and Zebra Technologies Engage VisionEdge Marketing to Expand Performance-Driven Marketing Initiatives
- VisionEdge Marketing, a leading marketing and metrics consulting firm, announced that it is providing marketing metrics and dashboard services to Flowserve Corp. and Zebra Technologies. Both companies engaged VisionEdge Marketing to help evolve their metrics from activity-based to outcome-based to better demonstrate the contribution of their marketing efforts to...
- Research articles 2006-04-18
- Does Your CFO Know Marketing Lingo? | BTalk Australia
- (9min 51) Do your finance and marketing teams know how to talk to each other? Roger James, chairman of the Australian Marketing Institute, believes finance teams will benefit from a clearer understanding of marketing metrics. Likewise marketing needs to understand the basics of finance. On today's BTalk...
- Blog posts 2008-09-14
- Widget Marketing Metrics That Matter
- When comScore launched its Widget Metrix Service, the industry was served notice that widgets are big. One hundred and seventy-seven million strong across the world wide web. Widgets aren't just big because comScore is now measuring them, but because 177 million of anything is big. However, millions of widgets across...
- White papers 2007-12-11
- Make More Money With Marketing Metrics
- The money that a person invests in marketing his company is precious. In order for the person to maximize his marketing dollars the person needs to know the results individual marketing efforts generate. When the person knows the results of his marketing tactics the person can make intelligent decisions about...
- White papers 2005-03-14
- Little things mean a lot; `Boutique' marketing metrics fill in gaps, pinpoint needs.(internet marketing as a better marketing tool)
- Byline: CHRISTOPHER HOSFORD There are any number of "boutique'' marketing tools designed to carefully parse customer behavior and prompt quick tactical shifts. These shifts may or may not result in better sales, but at least you can't say marketers aren't trying. Web analytics have...
- Research articles 2007-02-01
- Measuring Marketing Performance
- Marketing is a necessary investment for generating and maintaining profit, rather than just an expense. Finding, getting, and retaining business costs money. As a result, marketing executives need to know the return on investment ROI of their marketing expenditure. However, measuring marketing activities can be problematic. To take a simple...
- Articles 2007-11-26
- Email Marketing Gets Personal | BTalk Australia
- (14min 54) Email marketing is going through a change. With so many companies bombarding us each day, the open rates of campaigns is on the decline. Today on BTalk Australia Phil Dobbie talks to John Merakovsy, the Australian general manager of Experian CheetahMail about how to ensure...
- Blog posts 2008-07-28
- Forget Vanity Metrics, Focus on Actionable Metrics
- The Find: One entrepreneur argues that too many of the numbers businesses pay attention to lack the specificity to be useful and are mostly designed to make us feel good about a product or service. The Source: A guest post by entrepreneur Eric Ries, who is also...
- Blog posts 2009-05-20
- Why Marketing Wastes Money.
- Why Marketing Wastes Money.Any specific recommendations?You've spent a number of posts hammering away at how useless a "classical" marketing organization is. Actually, I happen to agree with much of what you've said: the ultimate goal of marketing should indeed be to generate qualified sales leads. I'm very...
- Discussion threads 2008-01-03
- The Seven Myths of B2B Marketing
- The Seven Myths of B2B MarketingWhy Bash?Simple. Because unless somebody points out that most Marketing is the proverbial naked emperor, bad Marketing practices will continue forever. That's the problem with having a corporate function that congenitally avoids quantitative measurement that's tied to their own activities. The...
- Discussion threads 2008-01-04
- New Marketing Measurement Tool Available from KDPaine & Partners; FYIDashboard™ Integrates Public Relations Measurement with Metrics for Other Marketing and Communications Efforts
- DURHAM, N.H. -- KDPaine & Partners today announced a new marketing measurement tool that helps communications professionals integrate the metrics for their various communications programs into one desktop dashboard. It can be customized to include any measure of success the client defines. Typical configurations include comparing internal and external communications...
- Research articles 2006-07-31
- Marketing: Underrated, Undervalued, and Unimportant?
- The article concludes that, to increase marketing's impact, executives need to implement operational and workforce changes and adopt metrics to effectively assess and quantify them. Yet, it is also true that few corporate executives today can either articulate precisely why they need marketing or understand the value marketing contributes to...
- White papers 2003-12-08
- Study Suggests Long-Standing Web Metrics Are Often Misused Tools
- Credit unions using long-standing web metrics are using the data for the wrong analysis, according to a new report. The new "Credit Union E-metrics Study-2003" suggests that credit unions are using web metrics to assess operations performance and marketing support rather than to measure member satisfaction, return on investment...
- Research articles 2004-03-15
- WebtraffIQ delivers geo-location web analytics / metrics; WebtraffIQ delivers geo-location web analytics integrating offline and online measurement to cater for direct and digital advertising, marketing and PR.
- M2 PRESSWIRE-25 June 2003-WebtraffIQ: WebtraffIQ delivers geo-location web analytics / metrics; WebtraffIQ delivers geo-location web analytics integrating offline and online measurement to cater for direct and digital advertising, marketing and PRC1994-2003 M2 COMMUNICATIONS LTD RDATE:06262003 WebtraffIQ [http://www.webtraffIQ.com] the web analytics...
- Research articles 2003-06-25
- Using Networked Marketing Tools
- Networked marketing tools enable you to improve your performance in areas such as sales force management, communications, fulfillment, billing, service, and support. They can provide all the information you need to understand customers' preferences, needs, and interests. They offer a cost-effective method of converting prospects into profitable customers and make...
- Articles 2007-12-07
- Brand Metrics: Gauging and Linking Brands With Business Performance
- For all the discussion that revolves around the importance of the brand as a driver of business value and success, surprisingly few businesses have instituted a systematic programme of analytics that allows them to gauge their brands' performance, adjust brand strategies and, more importantly, link them to business performance measures....
- White papers 2004-05-01
- How to Drive Marketing Crazy
- How to Drive Marketing CrazySales Lead CollateralGood summary of meaningless jargon. Additional issue is how can the collateral copy vow the target customer?How to Drive Marketing CrazyAs an attack on meaningless buzzwords, this sounds great. But the remedy may be worse than the disease. The author proposes substituting...
- Discussion threads 2007-02-20
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