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	<title><![CDATA[marketing metrics Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+metrics.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing metrics]]></description>
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	<language>en-us</language>
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		<title><![CDATA[Social Media Snake Oil And The Elusive ROI]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/social-media-snake-oil-elusive/22999/]]></link>
		<description><![CDATA[  Most companies and brands won't have any level of satisfaction from Social Media Marketing unless we - as the collective practitioners - can communicate and demonstrate a high level of ROI and value.    Most modern marketing agencies have to come to this realization. One of...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Mon, 07 Dec 2009 20:49:57 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/social+media.html"><![CDATA[Social Media]]></category>
	</item>
	<item>
		<title><![CDATA[Holiday Bonus: More Great Features]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/holiday-bonus-features/22944/]]></link>
		<description><![CDATA[We all love the holiday season. Here are a few reasons to love it even more. A few weeks ago, we announced a set of  powerful, flexible, and intelligent features . Today, at SES Chicago, Phil Mui announced additional features that build on these same themes to make your...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Mon, 07 Dec 2009 12:04:37 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/google+analytics.html"><![CDATA[Google Analytics]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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	<item>
		<title><![CDATA[For Dreamworks, Partners Will Bolster 2010 3-D Push]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/dreamworks-partners-bolster-2010-3/22073/]]></link>
		<description><![CDATA[As Dreamworks Animation's head of worldwide marketing and consumer products, Anne Globe's name is fitting. In that role since January 2007, Ms. Globe is charged with creating marketing, licensing and brand-extension strategies that will give films legs that stretch far beyond the opening weekend. A 13-year veteran of the 15-year-old...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Sun, 29 Nov 2009 14:11:31 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/3d.html"><![CDATA[3D]]></category>
		<category domain="http://resources.bnet.com/topic/dreamworks+skg.html"><![CDATA[DreamWorks SKG]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DWA</category>
		<category domain="tickers">DWA</category>
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	<item>
		<title><![CDATA[Gap Inc. Q3 2009 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14058_23-366920.html]]></link>
		<description><![CDATA[ Question-and-Answer Session Operator  Operator Instructions Your first question comes from John Morris - BMO Capital Markets. John Morris - BMO Capital Markets  My question would be regarding the operating expense guidance going forward. We&#8217;re seeing no change on the marketing spend in terms of your plan, but...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Thu, 19 Nov 2009 20:23:05 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/capital+market.html"><![CDATA[Capital Market]]></category>
		<category domain="http://resources.bnet.com/topic/gap+inc..html"><![CDATA[Gap Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://resources.bnet.com/topic/the+gap+inc..html"><![CDATA[The Gap Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GPS</category>
		<category domain="tickers">GPS</category>
	</item>
	<item>
		<title><![CDATA[Flying Solo: The One-Person In-House SEO Team]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/flying-solo-person-house-seo/21163/]]></link>
		<description><![CDATA[As in an-house SEO specialist, you may well find yourself solely responsible for your company's search engine marketing. It is not uncommon for an organization to limit their human investment in SEO to a single individual, particularly for new web ventures or where existing search marketing efforts are just being...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Thu, 19 Nov 2009 13:11:39 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/search+engine+optimization.html"><![CDATA[Search Engine Optimization]]></category>
	</item>
	<item>
		<title><![CDATA[Eight Ways to Ruin Your Social-Media Strategy]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-366324.html]]></link>
		<description><![CDATA[Like it or not, loads of your customers are yakking away about  your business on Twitter, Facebook and similar outlets. So don?t blow  it.    	    Mistake 1: Pretend you can do without it.  You may have already run into the Graying...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Wed, 18 Nov 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://resources.bnet.com/topic/conversation.html"><![CDATA[Conversation]]></category>
		<category domain="http://resources.bnet.com/topic/customer+service.html"><![CDATA[Customer Service]]></category>
		<category domain="http://resources.bnet.com/topic/dell+computer+corp..html"><![CDATA[Dell Computer Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/twitter+inc..html"><![CDATA[Twitter Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/context+optional.html"><![CDATA[Context Optional]]></category>
		<category domain="http://resources.bnet.com/topic/social+media.html"><![CDATA[social media]]></category>
		<category domain="http://resources.bnet.com/topic/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://resources.bnet.com/topic/youtube.html"><![CDATA[YouTube]]></category>
		<category domain="http://resources.bnet.com/topic/viral+advertising.html"><![CDATA[viral advertising]]></category>
		<category domain="http://resources.bnet.com/topic/social+marketing..html"><![CDATA[social marketing.]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DELL</category>
		<category domain="tickers">DELL</category>
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	<item>
		<title><![CDATA[Managed Email Marketing: The Benefits of Outsourcing Your Email Marketing]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/managed-email-marketing-benefits-outsourcing/20569/]]></link>
		<description><![CDATA[      If you're still managing your own email marketing campaigns without any outsourced expertise, you might want to take a look at the benefits of outsourcing. Here are just a few of the many benefits of outsourcing for better managed email marketing:    ...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Mon, 16 Nov 2009 15:31:23 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[Email Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Top Ten Low Cost Ways to Improve Site Usability]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/news-analysis/cost-ways-improve-site-usability/20036/]]></link>
		<description><![CDATA[November 11, 2009 · by Darpan Munjal I get called by online retailers very frequently who have done significant work in SEO, are driving quite a bit of traffic to their website, but seem to have hit a wall in increasing the revenue. They are baffled that despite all the...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 11 Nov 2009 18:01:48 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/web+site.html"><![CDATA[Web Site]]></category>
		<category domain="http://resources.bnet.com/topic/visitor.html"><![CDATA[visitor]]></category>
		<category domain="http://resources.bnet.com/topic/usability.html"><![CDATA[Usability]]></category>
	</item>
	<item>
		<title><![CDATA[Clearwire trumpets market launches, wholesale relationships]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/clearwire-trumpets-market-launches-wholesale/19896/]]></link>
		<description><![CDATA[ Clearwire boasted about its market launches, including 11 new mobile WiMAX markets in the third quarter, and also trumpeted its relationships with its wholesale partners Sprint Nextel, Comcast and Time Warner Cable. Clearwire CEO Bill Morrow said that company is   "ramping up our systems to be able...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 11 Nov 2009 04:19:46 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/clearwire+corp..html"><![CDATA[Clearwire Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CLWR</category>
		<category domain="tickers">CLWR</category>
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	<item>
		<title><![CDATA[The Rise and Rise of the Social Network Q&A]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/rise-rise-social-network/19875/]]></link>
		<description><![CDATA[Sandra Hanchard and I presented a webinar titled ‘The Rise and Rise of the Social network' earlier this week, and due to time constraints we could not answer all the questions posed to us, so the following are our responses. We are interested in your comments on any or all...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 11 Nov 2009 00:14:53 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[Network]]></category>
		<category domain="http://resources.bnet.com/topic/social+networking.html"><![CDATA[social networking]]></category>
		<category domain="http://resources.bnet.com/topic/twitter+inc..html"><![CDATA[Twitter Inc.]]></category>
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	<item>
		<title><![CDATA[If Microsoft sites lead time online, pigs can fly]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/microsoft-sites-lead-online-pigs/19598/]]></link>
		<description><![CDATA[ By  Joe Wilcox ,  Betanews    On Friday, ComScore reported that in September, worldwide, Internet users spent more time at Microsoft sites than at Google, Yahoo or even Facebook. It's an amazing statistic that has questionable street cred. ComScore has presented the data in a...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Mon, 09 Nov 2009 13:09:39 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+windows+live.html"><![CDATA[Microsoft Windows Live]]></category>
		<category domain="http://resources.bnet.com/topic/comscore+networks+inc..html"><![CDATA[ComScore Networks Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Amid Transition, Rivals Are Descending on Apple]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/transition-rivals-descending-apple/19425/]]></link>
		<description><![CDATA[Apple, once untouchable in terms of marketing, has gotten a little roughed up lately.For much of the decade, Apple got away with bashing longtime adversary Microsoft without repercussions. Apple also dominated the MP3 player category without a serious rival. But now, as Microsoft has reinvigorated its marketing and it navigates...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Fri, 06 Nov 2009 21:59:20 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/apple+iphone.html"><![CDATA[Apple iPhone]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
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		<title><![CDATA[Red Lion Reports Third Quarter 2009 Results]]></title>
		<link><![CDATA[http://industry.bnet.com/travel/news-analysis/red-lion-reports-quarter-2009/19302/]]></link>
		<description><![CDATA[Red Lion Reports Third Quarter 2009 Results Red Lion Hotels Corporation (NYSE:RLH) today announced its results for the third quarter and nine-month period ended September 30, 2009. Summary results for the three and nine-month periods follow: ($ in thousands, except per share) Three months Nine months ended ended September 30,...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Fri, 06 Nov 2009 02:52:42 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/hotel.html"><![CDATA[Hotel]]></category>
		<category domain="http://resources.bnet.com/topic/period.html"><![CDATA[Period]]></category>
		<category domain="http://resources.bnet.com/topic/basis.html"><![CDATA[Basis]]></category>
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	<item>
		<title><![CDATA[SEO Sessions from SES Chicago]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/seo-sessions-ses-chicago/18421/]]></link>
		<description><![CDATA[ by Manoj Jasra    SES Chicago  is a little over a month away and will feature a very well respected online marketing veteran, Rand Fishkin. Rand is the CEO of  SEO Moz  and is a regular speaker in the international conference circuit. Earlier this...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Sat, 31 Oct 2009 23:17:32 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ingersoll-rand.html"><![CDATA[Ingersoll-Rand]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine+optimization.html"><![CDATA[Search Engine Optimization]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IR</category>
		<category domain="tickers">IR</category>
	</item>
	<item>
		<title><![CDATA[Facebook woos developers with a roadmap]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/facebook-woos-developers-roadmap/18017/]]></link>
		<description><![CDATA[Facebook's Ethan Beard outlines what the company is up to in the next six months.(Credit: CNET / Josh Lowensohn)PALO ALTO, Calif.--Facebook on Wednesday took the wraps off its brand new development roadmap, unveiling changes and features the company is planning to implement within the next three to six months.Many of...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 28 Oct 2009 18:46:28 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/facebook.html"><![CDATA[Facebook]]></category>
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	<item>
		<title><![CDATA[ShoreTel, Inc. F1Q10 (Qtr End 09/30/09) Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14061_23-358297.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Operator Instructions Your first question comes from the line of Steve O&#8217;Brien &#8211; JP Morgan. Steve O&#8217;Brien &#8211; JP Morgan I&#8217;d like to drill down a little bit on the incremental sales you expect in 2011 from this ramp in your sales and R&D and marketing efforts....]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Wed, 28 Oct 2009 18:04:12 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/hiring.html"><![CDATA[Hiring]]></category>
		<category domain="http://resources.bnet.com/topic/opex+corp..html"><![CDATA[Opex Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/j.p.+morgan+chase+%2526+co..html"><![CDATA[J.P. Morgan Chase & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://resources.bnet.com/topic/shoretel.html"><![CDATA[ShoreTel]]></category>
		<category domain="http://resources.bnet.com/topic/shoretel+inc..html"><![CDATA[ShoreTel Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JPM</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SHOR</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SHOR</category>
		<category domain="tickers">JPM,SHOR,SHOR</category>
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	<item>
		<title><![CDATA[Google's free navigation app could drive out premium services]]></title>
		<link><![CDATA[http://industry.bnet.com/media/news-analysis/googles-free-navigation-app-drive/17966/]]></link>
		<description><![CDATA[ Google's  rumored  free turn-by-turn navigation app is a reality--the web services giant confirmed the launch of Google Maps Navigation Beta for its new Android 2.0 operating system, issued in conjunction with Motorola's forthcoming Droid smartphone. According to Google, the mobile app boasts all the familiar bells and...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 28 Oct 2009 14:27:11 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/google+maps.html"><![CDATA[Google Maps]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Happy Birthday, Digital Advertising!]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/happy-birthday-digital-advertising/17847/]]></link>
		<description><![CDATA[Posted by Frank D'Angelo on 10.26.09 @ 03:49 PM Oct. 27 marks the 15th anniversary of the industry's first banner display ads, which appeared on Hotwired.com. To the many of you reading this who weren't in the business back then, that's not a typo; I'm not referring to www.HotWire.com, the...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 28 Oct 2009 02:36:03 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/volvo.html"><![CDATA[Volvo]]></category>
		<category domain="http://resources.bnet.com/topic/banner.html"><![CDATA[banner]]></category>
		<category domain="http://resources.bnet.com/topic/mci+inc..html"><![CDATA[MCI Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/hotwired.html"><![CDATA[HotWired]]></category>
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	<item>
		<title><![CDATA[Adobe, Salesforce Push Rich App Dev in the Cloud]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/adobe-salesforce-push-rich-app/17432/]]></link>
		<description><![CDATA[Salesforce.com and Adobe Systems have announced a new solution that brings together the developer productivity power of the Salesforce.com Force.com platform with the richness and ubiquity of the Adobe Flash Platform.Salesforce.com and Adobe Systems have announced a new solution that brings together the developer productivity power of the Salesforce.com Force.com...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Mon, 26 Oct 2009 07:11:15 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/adobe+systems+inc..html"><![CDATA[Adobe Systems Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/salesforce.com+inc..html"><![CDATA[Salesforce.com Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ADBE</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CRM</category>
		<category domain="tickers">ADBE,CRM</category>
	</item>
	<item>
		<title><![CDATA[Google Analytics Improvements - Site Engagement Goals, Mobile Reporting, Multiple Custom Variables]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/google-analytics-improvements-site-engagement/16976/]]></link>
		<description><![CDATA[ Last year, after attending the  Google Analytics Authorized Consultant's Summit, I blogged about wonders  such as advanced segments, the API, and custom reporting. This year, there are some pretty cool additions once again, including:      Multiple goals   Engagement goals  ...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 21 Oct 2009 20:51:28 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/goal.html"><![CDATA[Goal]]></category>
		<category domain="http://resources.bnet.com/topic/google+analytics.html"><![CDATA[Google Analytics]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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