Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Do You Need Marketing Objectives? | BTalk Australia
- (Episode 296; 14 minutes 07) It seems like a stupid question doesn’t it? Do you need marketing objectives? Well, maybe you don't. Roger James, chairman of the Australian Marketing Institute, says in some companies business and marketing objectives are very close. That’s because everyone in the...
- Blog posts 2009-07-28
Additional Resources
- HP GLOBAL MARKETING TAPS IDG BUNDLE: PLAN INCLUDES 16-PAGE ADVERTORIALIN 17 PUBLICATIONS IN 11 COUNTRIES.
- Hewlett-Packard Co. is buying an estimated $5 million integrated marketing program from International Data Group, becoming the latest tech player to turn to global packages to meet a specific marketing objective -- and save money. Hewlett-Packard Co. is buying an estimated $5 million integrated...
- Research articles 1998-10-26
- Determining Your Advertising Objectives
- Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...
- Articles 2007-05-03
- Measuring Marketing Performance
- Marketing is a necessary investment for generating and maintaining profit, rather than just an expense. Finding, getting, and retaining business costs money. As a result, marketing executives need to know the return on investment ROI of their marketing expenditure. However, measuring marketing activities can be problematic. To take a simple...
- Articles 2007-11-26
- Understanding the Basics of Web Marketing
- Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company's overall message by providing comprehensive information about a particular product or service,...
- Articles 2007-10-29
- Gauging Advertising Effectiveness
- No matter the medium, it costs to advertise. So, how do you know whether your investment is garnering a return? It starts with solid objectives that are clearly defined. From there, it's about measurement. This article will help you develop a strategy for knowing whether and to what extent your...
- Articles 2007-05-08
- Create Your Marketing Plan
- Your marketing plan should be a clear, concise, and well thought out document that guides you through your marketing program. It should focus on the objective of your marketing and how you intend to accomplish that objective. Whether your company provides products or services, your marketing plan is essential to...
- White papers 2006-07-17
- How Should You Test Your Marketing Strategy?
- From the executive summary: ‘In many business settings, strategy is a word that has cachet. At its essence, strategy is a way to accomplish an objective. In terms of a marketing strategy, if the objective of marketing is to select, serve, and satisfy customers in a profitable manner, then a...
- White papers 2003-09-11
- how HP made its e-mail more relevant to customers.(B to B Special Report: Technology Marketing)(Hewlette- Packard co.)(Brief article)
- Objective: Move from mass permission-based e-mail marketing to more customized and customer-focused opt-in marketing to build closer customer relationships. Increase the number of responses and the quality of the communications. Objective: Move from mass permission-based e-mail marketing to more customized and customer-focused opt-in...
- Research articles 2006-04-03
- 10 Things You Should Know To Be A Better Direct Marketing Client
- Success of any program rests in two places; first with the client and then with their vendor or agency. Direct marketing works well when it's focused a single performance objective. Great clients keep monomaniacal focus on their key objective and fight off all outside attempts at getting a free ride....
- White papers 2003-01-01
- Dynamic Customization Of Marketing Messages In Interactive Media
- This paper brings the formulation of a unique procedure to exploit the benefits of interactive media. It studies the general problem of a marketer whose objective is to maximize expected return (e.g., response rate) over the course of a direct response marketing campaign. The marketer has the ability to dynamically...
- White papers 2003-01-01
- How microsoft improved its recruiting with the help of an employee Weblog.(B to B Special Report: Technology Marketing)(Microsoft)(Brief article)
- Objective: Make better hires in the marketing department by emphasizing company culture as a strength and toning down some negative public images. Objective: Make better hires in the marketing department by emphasizing company culture as a strength and toning down some negative public...
- Research articles 2006-04-03
- SPRINT-ING FOR DRAFT.(Terry Wilson to oversee Sprint Corp. direct marketing and promotions account for Draft Worldwide, Chicago)
- Terry Wilson joined Draft Worldwide, Chicago, in January as exec VP-managing director overseeing Sprint Corp.'s consumer services group, including direct marketing and promotions. Her objective is to provide strategic direction for customer relations Terry Wilson joined Draft Worldwide, Chicago, in January as exec VP-managing director...
- Research articles 1999-03-15
- Planning Internal Marketing
- While most companies allocate resources to understanding and communicating with their external customers, few make the same investment in time, energy, and money in communicating with their internal customers—their employees. Internal communications is traditionally viewed as the sole province of the Human Resources department, but it's essential to recognize the...
- Articles 2007-11-21
- Marketing versus Sales
- Marketing versus Sales.. eeerrhhI think you've stated some good points.The logic way: First Marketing, then Sales. Like first chicken, then egg eerrhh. There's no sales approach without marketing preparation. Remember guys, the 5 P's or more of Marketing ... you sales guys and the communication geeks are both under the...
- Discussion threads 2007-05-11
- Understanding Green Marketing
- With the continuing rise in environmental awareness and concern, companies recognize that it pays to be green. As well as acting in an environmentally responsible way, it is important for companies to communicate their green credentials. What You Need to KnowWhat is green marketing?There is a degree of confusion...
- Articles 2007-12-03
- Why Pay For Lousy Marketing?
- Last week's post "Top 10 Reasons Sales Hates Marketing" documented the complaints that I've heard from sales reps about their marketing groups. As I expected, I got some email flak complaining that I wasn't being fair to marketing. Here's a typical comment: All of it, really. The existence of...
- Blog posts 2009-09-24
- How to Drive Marketing Crazy
- How to Drive Marketing CrazySales Lead CollateralGood summary of meaningless jargon. Additional issue is how can the collateral copy vow the target customer?How to Drive Marketing CrazyAs an attack on meaningless buzzwords, this sounds great. But the remedy may be worse than the disease. The author proposes substituting...
- Discussion threads 2007-02-20
- Is Bad Marketing Killing Future Sales?
- Is Bad Marketing Killing Future Sales?You're RightIn my consultancy, we spend a lot of time on what differentiates a firm from their competitors to build a USP, or unique selling feature. People say immediately, "we have great service". People expect good service and its not a differentiator-- unless...
- Discussion threads 2008-02-14
- Making Use of Viral Marketing on the Internet
- Viral marketing is another name for word of mouth or, on the Internet, word of e-mail. It can work in mysterious ways, but the Internet offers significant potential for viral marketing, particularly with the growing popularity of blogs. Yahoo did little or no advertising in its early years; instead, people...
- Articles 2007-08-13
- << Previous
- page 1 of 1
- Next >>
