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- Media take a pounding.(politicians attack entertainment for advertising to kids)
- FTC report on violence marketing spurs tough talk from candidates, Congress and FCC Sparked by a Federal Trade Commission report and fueled by campaign rhetoric, violence in movies, music and videogames was hot topic No. 1 in Washington last ...
- Research articles 2000-09-18
- THE MEAN SEASON.(Digital Millennium Copyright Act, and violence in the mass media are two likely topics of election year politics)(Brief Article)
- With the FTC's report on Hollywood marketing practices due to hit right before Election Day, the entertainment industry could be in for a mean fall. Now that the Republican and Democratic conventions are no longer pre-empting primetime, the e ...
- Research articles 2000-08-21
- D.C. lawmakers target Hollywood, music and games.(federal government threatens to investigate marketing practices of the motion picture, music and videogame industries which use violence to attract young audiences)
- Spurred by the recent killings at a Colorado high school, the federal government is threatening to go after the movie, music and videogame industries the way it has tobacco. Senate Judiciary Committee chairman Orrin Hatch (R-Utah) said last w ...
- Research articles 1999-05-10
- Marketing Research Ethics
- One may wonder why it is important to be ethical during a market research. Nevertheless, ethics will help researchers to curb errant marketing practices. This white paper presents a few slides on the ethics in marketing research and what could be the implications from errant marketing practices.
- Presentations 2003-01-01
Additional Resources
- Bluestreak Bolsters Search Marketing Services; Industry Expert Brian Cavoli Joins to Lead Practice
- PROVIDENCE, R.I. -- Bluestreak, a leading online marketing company, today announced that Brian Cavoli has joined the company as Senior Director of Strategic Marketing Services. Brian is charged with leading Bluestreak's fast growing search marketing practice which delivers search marketing solutions for B2B and B2C marketers. "Search marketing is...
- Research articles 2005-09-19
- The Direct Marketing Direct Consumer Gap: Qualitative Insights
- The need to explore consumer reactions to any form of marketing is central to the marketing concept and this paper reports part of an industry-funded project to investigate how consumers interact with direct marketing. Consumers generally take a pragmatic view of marketing activity, but at the same time they are...
- White papers 2001-07-31
- An Analysis of University Internet Marketing Courses
- This paper investigates the recent development of Internet Marketing as an educational subject area, focusing particularly on the relationship between the educational curriculum, professional marketing practice, and the development of associated technical skills. A review of relevant literature in the field of marketing education, with particular reference to Internet Marketing...
- White papers 2005-04-07
- Ethical Marketing for Competitive Advantage on the Internet
- "Marketing practice is now busy integrating the potential of information and communication technologies through the utilization of databases and Internet marketing. The development of internet-based technologies opens endless possibilities for Marketers. Marketing research can be carried out subtly by actively archiving the procedures that each individual undertakes on the Web,...
- White papers 2003-01-01
- Sharp Redefines Marketing Practice to Address Evolving Digital Technology Needs of Consumers; Forms New Division: Brands DTV Products SharpVision
- NEW YORK--BUSINESS WIRE--July 9, 1998--In its continuing efforts to provide premium marketing solutions for digital technologies, Sharp Electronics Corporation, today announced the creation of a new sales and marketing group, the Digital Products Division DPD. DPD, which is comprised of product planning, marketing and sales, will focus on future digital...
- Research articles 1998-07-09
- Publicis Dialog launches Nutrition Marketing Research Institute
- Publicis Dialog, Seattle, WA, which operates a food marketing practice, has launched a new research institute to discover better ways for food marketers to communicate nutrition issues to consumers and nutrition influencers. The new unit, called the Nutrition Marketing Research Institute NMRI, is based in the agency's Seattle office. Its...
- Research articles 2003-04-01
- Understanding Green Marketing
- With the continuing rise in environmental awareness and concern, companies recognize that it pays to be green. As well as acting in an environmentally responsible way, it is important for companies to communicate their green credentials. What You Need to KnowWhat is green marketing?There is a degree of confusion...
- Articles 2007-12-03
- More About Lies Marketing Tells Sales
- Based upon the number of comments that it's already received, my recent rant about marketing ("5 Lies that Marketing Tells Sales") has apparently touched a sore spot. Rather than respond to the comments piecemeal and wrestle with all that html coding, I'll post my responses here:...
- Blog posts 2009-02-20
- Practice as a marketing tool: four case studies - Marketing of Library and Information Services
- AbstractMarketing is frequently viewed as a set of strategies and techniques that belong to administrators or to individuals outside of librarianship. In addition, marketing is viewed as a set of highly specialized skills and tools which reside only with experts. Marketing is also a stance which, rather than being separate...
- Research articles 1995-01-01
- An interview with Practice Builders' vice president of marketing Steve Smith
- Steve Smith, vice president of marketing for Practice Builders, will be giving a 4-hour presentation entitled "Marketing Your Private Practice" at the American Psychotherapy Association's 2005 National Conference from 1:15 p.m. to 5:15 p.m. on Saturday, October 1. All mental health practitioners looking for a way to expand their practices...
- Research articles 2005-06-22
- How To Market And Advertise A Medical, Dental, Or Legal Practice
- The real key to marketing as a profession is developing and building relationships with clients and customers. But, similar marketing techniques cannot be used for all types of marketing professions, whether it is selling of general goods, or selling medical, dental, or legal practice. Different techniques are applied for specific...
- White papers 2003-01-01
- ACCC proposes to authorise the 2005 Direct Marketing Code of Practice.
- M2 PRESSWIRE-14 October 2005-AUSTRALIAN COMPETITION AND CONSUMER COMMISSION: ACCC proposes to authorise the 2005 Direct Marketing Code of PracticeC1994-2005 M2 COMMUNICATIONS LTD RDATE:14102005 The Australian Competition and Consumer Commission has issued a draft decision proposing to authorise* the 2005 Direct Marketing...
- Research articles 2005-10-14
- Top Four Marketing Secrets of Building a Professional Practice
- Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can't make it. Unlike getting certified, learning a few simple marketing strategies doesn't have to cost thousands of dollars. And it can make all the difference in the world. In...
- White papers 2004-08-10
- Marketing Executive Joins Ernst & Young's Tax Practice
- LOS ANGELES--BUSINESS WIRE--May 7, 1999-- Ernst & Young LLP has announced that Debi Weiss has joined the firm as marketing executive for the firm's Tax Practice. Weiss comes to Ernst & Young after spending nearly four years as the marketing director for Brown, Leifer, Slatkin + Berns LLP...
- Research articles 1999-05-07
- Marketing Master
- Most financial planners learn how to market, or they don't survive. In the formative period of a practice, marketing is critical because without it, the practice never gets off the ground and the planner has no clients. It's sink or swim time, and planners learn what they must do to...
- Research articles 2003-12-01
- Teleological Reasoning and Knowledge Generation in Marketing Theory: Observations and Recommendations
- The practice and sociology of theorising is one of the marketing discipline's most marginal specialties, yet its epistemological and methodological underpinnings including the morphology of explanations have very substantial bearing upon the nature and scope of marketing theory in general. While much of the use of philosophy of science was...
- White papers 2001-03-01
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