Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Marketing Principles
- Marketing and innovation are the two chief functions of business. You get paid for creating a customer, which is marketing. This article explains principles of marketing, which includes individual goods, product lines, or services, getting the product or service to the customer, price, promotion etc. A marketing plan takes considerable...
- White papers 2003-08-31
Additional Resources
- Articles on Promotion: Marketing in a Down Market
- The InfoGuru Marketing Principle of sharing what you know and giving away lots of free information still applies. You can break the InfoGuru Principle into its two main components: Value and Visibility. Everything about business can be divided into two broad categories - Process and Solutions. Process is what one...
- White papers 2003-01-01
- The People Principle
- People are an organization's greatest asset, and enduring success comes only to organizations with farsighted leadership, inspired employees, and motivated customers. Today, a strategic combination of leadership and cutting-edge external and internal marketing strategies can give even the smallest company an unassailable competitive edge against the largest, best capitalized companies....
- White papers 2003-01-01
- Organogenesis agreement in principle for marketing and sales of Graftskin product
- CANTON, Mass.--BUSINESS WIRE--Dec. 15, 1995--Organogenesis Inc. (AMEX: ORG) announced today that the company has reached an agreement in principle with a multinational pharmaceutical company for global marketing and sales of its lead product, Graftskintm manufactured human skin.The proposed alliance has been approved by the boards of both companies. The...
- Research articles 1995-12-15
- Aries Technology Inc. of Lowell, Mass., and The MacNeal-Schwendler Corp. (MSC) of Los Angeles, Calif., have announced a long term "agreement in principle" aimed at jointly developing and marketing products that combine Aries' expertise in solid
- Aries Technology Inc. of Lowell, Mass., and The MacNeal-Schwendler Corp. MSC of Los Angeles, Calif., have announced a long term "agreement in principle" aimed at jointly developing and marketing products that combine Aries' expertise in solid modeling and automated meshing with MSC's expertise in finite element...
- Research articles 1992-07-20
- Startup Marketing: How Useless Is Your Web Traffic?
- My co-founder at HubSpot, Brian Halligan, posted an interesting article today on our partner blog titled "Advanced Internet Marketing: Turn The Pareto Principle On Its Head." Brian’s spent his entire career in software sales and marketing so he knows a lot more than I do about the...
- Blog posts 2007-01-10
- Marketing Isn't Just Advertising: It's a Total Business Strategy
- Marketing should be much more than a department in a company. In fact, marketing in the broadest sense pervades every operation and the awareness of all the employees in the most successful companies. A firm's marketing strategy is its business strategy. Companies have shareholder value because everyone in the organization...
- White papers 2003-01-08
- Seize the Occasion! The Seven-Segment System for Online Marketing
- Internet marketing has been a shot in the demographic darkness. Effective e-tailing must target not just users, but usage — a methodology called "occasionalization." It's a cardinal rule of consumer marketing is that one must segment the market. The principle has prompted an endless quest by marketers and their ad...
- White papers 2001-07-01
- Codes of practice, direct marketing and on-line services
- Electronic Commerce offers both users and service providers a global market place for information and for the purchase of goods and services. Direct marketing, which is based on the principle of dialogue and interactive relationship between the marketer and the customer, is the central marketing discipline in this process. All...
- White papers 1997-11-10
- Interbrand Report: Brand Value Proves Stable Against Volatile Stock Market Valuations
- The article is all about the ranking by Interbrand Corp. that is based on a rigorous analysis of brand strength. The value of a brand is based on two principles: The marketing principle that brands generate and secure customer demand and the financial principle of net present value of future...
- White papers 2001-01-01
- Volvo: Renault Trucks Signs Agreement in Principle with Nissan Concerning New Light Truck
- STOCKHOLM, Sweden -- AB Volvo's (STO:VOLVA)(STO:VOLVB)(NASDAQ:VOLVF)(NASDAQ:VOLVY) subsidiary Renault Trucks has entered into an agreement in principle with Nissan Motor Co., Ltd concerning the sales and marketing of a new light truck. The new truck, which will be manufactured by Nissan and sold under the Renault brand identity, will supplement Renault...
- Research articles 2006-02-17
- Calvin Klein Reaches Agreement In Principle For Strategic Partnership With Vestimenta On Designer Collection Businesses
- Business Editors NEW YORK--BUSINESS WIRE--Feb. 27, 2003 Calvin Klein, Inc. today announced that it has reached an agreement in principle with Vestimenta, S.p.A for the manufacture and distribution of Calvin Klein women's and men's designer collection apparel on a worldwide basis. The strategic partnership would combine Calvin...
- Research articles 2003-02-27
- Mannesmann Line Pipe and Stupp Corp. have agreed in principle to form Stupp & Mannesmann Line Pipe LLC
- Mannesmann Line Pipe and Stupp Corp. have agreed in principle to form Stupp & Mannesmann Line Pipe LLC, a joint sales and marketing company to be headquartered in Houston, Texas. They will provide North American customers with a single source for ERW/HFI line pipe from 898 through 24-in. diameters, up...
- Research articles 2004-01-01
- Identifying and Marketing Your Transferable Skills
- The ongoing globalization of the world economy means that market demands are changing monthly, weekly, and sometimes even daily. People who invested years of time and tens of thousands of dollars training for "hot" careers are discovering that their skills are no longer in strong demand.Today it's not enough to...
- Articles 2007-05-08
- Five Essentials For Marketing Technology In A Down Economy
- From the executive summary: 'Successful marketing, in any situation, requires a combination of insight, patience, and execution. In today's economic conditions, these requirements are doubly important. The right approach requires more than just cutting costs and coasting while waiting out the slump. Only good planning, prioritization and adherence to the...
- White papers 2003-11-11
- Marketing - The Pursuit of Business Change and the Customer
- In modern day time Marketing has had to make way to the technological revolution and accept a waning influence to that of management consultancies but now the tide is changing and it is time for Marketing to re-assert itself. The arrival of Information technology was the principle driver for business...
- White papers 2005-07-04
- Hybrid Technologies Inc. (OTC BB: HYBT) Announces Major Lithium Fleet Acquisition by Frito Lay, a PepsiCo Company; Joint Marketing and Public Relations Partnership Established
- Hybrid Technologies, Inc. (OTC BB: HYBT) www.hybridtechnologies.com is pleased to announce that pursuant to executive meetings at Frito Lay's world headquarters a preliminary joint marketing venture and principle acquisition of Hybrid Technologies' lithium vehicles has been approved by Frito Lay. Furthering Hybrid's ongoing corporate fleet sales and marketing initiatives,...
- Research articles 2005-12-02
- SCAC Holdings announces initial sale of marketing and manufacturing rights
- KANSAS CITY, Mo.--BUSINESS WIRE--March 20, 1997--SCAC Holdings (NASDAQ BB:SCAH), which previously announced the acquisition of all patent rights to the revolutionary Solplax process, today announced that they completed primary negotiations for initial marketing and product manufacturing rights. Michael Cunningham OBE, chairman and chief executive, returned from the...
- Research articles 2001-06-01
- Invensys Controls and ICL announce marketing agreement.
- M2 PRESSWIRE-18 January 2000-ICL: Invensys Controls and ICL announce marketing agreement C1994-2000 M2 COMMUNICATIONS LTD RDATE:17012000 Richmond, Virginia -- Invensys Network Systems Vice President John Sharood announced today that agreement has been reached in principle between Invensys and ICL,...
- Research articles 2000-01-18
- CIMCO Communications Appoints Seasoned Sales & Marketing Veteran To Executive Management Team
- OAKBROOK TERRACE, Ill. -- CIMCO Communications, a leading provider of data and voice solutions announced today that it has named Mary Rodino as Chief Marketing Officer CMO for CIMCO. Mary brings a distinct combination of experience coupled with a monumental track record that will directly support CIMCO and its guiding...
- Research articles 2007-07-23
- << Previous
- page 1 of 1
- Next >>
Presented by American Express